What to do about one site dominating search results? (multiple pages ranking)?

[davidwaring]

Anybody have thoughts on dealing with search results where the same site gets listed multiple times? "weebly vs wix" is one example (same site #1-3, repetitive articles, not crazy high authority), but I see this now and then. I know Google likes variety, so it's weird for me to see results like this dominating search results.

Thoughts? What gets these sites to take over the top rankings for a specific term? Any way to rise up in this situation, outside of the usual? Any tips on duplicating this kind of success?

[EGOL]

So if a site gets three pages ranking on the first page, they're all going to go one-after-another in the search results?

Yes or No.

If Google decides to show all three pages they will all appear on the first page of the search results.  However, Google, in my opinion, has a domain diversity goal and does not show all of the pages from a single domain in many situations.  Those pages that are not shown go into what many people call the "supplemental results".   You can see the supplemental results if you search to the end of Google and find their words....

"In order to show you the most relevant results, we have omitted some entries very similar to the 140 already displayed.If you like, you can repeat the search with the omitted results included. "

So, it is possible for you to earn three positions on the first page of google and only get one or two.

These "double" and "triple" listings can be very valuable because they push your competitor down the page.  They are very difficult, almost impossible to get in extremely competitive SERPs.  However, they are much easier to get in less competitive niches and can be worth going after.  I go after them a lot.  If I have a retail page and an article about the products, I often get positions 1 and 2 from that combination.  If I have several extremely different articles about a topic, I frequently get 2 or 3, or even 4 pages at the top of Google.

To achieve these you need a site that is one of the strongest in its niche and a site that has a prolific author who can produce more than one page that will rank well for the keywords that you are targeting.  I don't think that keyword cannibalization is a bad word because I've made a lot of money from it.

[davidwaring]

So if a site gets three pages ranking on the first page, they're all going to go one-after-another in the search results?

Would this be a reason to go against the common wisdom these days of not creating similar pages around the same keyword searches? Claiming multiple spots at the top of search results looks pretty valuable to me.

[EGOL]

These sites have multiple positions because they have multiple pages that are strong enough to earn the first page and one page that is strong enough to earn #1.

To get above them, you will have to displace them from the #1 position or use Adwords.