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    4. Press releases and duplicate content

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    Press releases and duplicate content

    Link Building
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    • A_Q
      A_Q last edited by

      Hi Mozzers,

      What does Google think about a press release, appearing on lots of websites (relevant websites) as part of a link building campaign.

      Does the fact that this press release content is duplicated across lots of sites have a negative impact?

      Thanks in advance

      1 Reply Last reply Reply Quote 0
      • A_Q
        A_Q last edited by

        Hi EGOL - Thanks again for your help!

        1 Reply Last reply Reply Quote 0
        • EGOL
          EGOL @A_Q last edited by

          When I see Google calling things spam, I steer way around them.

          Other people have business models that flirt with the limits for another increment of competitiveness.

          So, your idea of "pretty natural" goes up against something that Google sees as manipulation of their product and exploitation of their searchers.  They can nuke websites with the touch of a button or by the passage of a robot.

          I have not used press releases for fifteen years.

          1 Reply Last reply Reply Quote 3
          • A_Q
            A_Q @EGOL last edited by

            Hi EGOL,

            Thanks for the information - really helpful.

            The press release in question in not high volume - it's featuring on around 10 - 20 relevant industry websites, and links are pretty natural in their implementation. Do you think this approach would still be considered a "link scheme"?

            EGOL 1 Reply Last reply Reply Quote 0
            • A_Q
              A_Q @KevnJr last edited by

              Hi KJr,

              Thanks for the response, the sites the press release is being published on are not PR sites, but sites relevant to the industry in question - they are follow links, not nofollow links.

              1 Reply Last reply Reply Quote 1
              • EGOL
                EGOL last edited by

                Google might consider it a "link scheme" - especially if the press release contains multiple links with keyword optimized anchor text.

                You can read what Google has to say about link schemes here.

                A_Q 1 Reply Last reply Reply Quote 2
                • KevnJr
                  KevnJr last edited by

                  Hi A_Q

                  I always considered all PR sites as "nofollow" links, I still use them but don't see most of them when I check our inbound links, except for the association groups we pay to be in, but I don't see them as PR sites, more industry news.

                  KJr

                  A_Q 1 Reply Last reply Reply Quote 1
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