Why does Google rank a product page rather than a category page?
-
Hi, everybody
In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag..
What could be the critical factors that makes the product page more relevant than the category page as the landing page?
-
Usually, the reason is because category pages tend to be light on content and thus, not as indexable. And sometimes category pages are noindex due to this. Google is likely looking at your product page and finding it more relevant, based on content, than the category page for people who are looking for "sleeping bags."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to index your website pages on Google 2020 ?
Hey! Hopefully, everyone is fine here I tell you some step how you are index your all website pages on Google 2020. I'm already implementing these same steps for my site Boxes Maker. Now Below I'm giving you some steps for indexing your website pages. These are the most important ways to help Google find your pages: Add a sitemap. ... Make sure people know your site. ... Ensure full navigation on your site. ... Apply the indexing application to your homepage. ... Sites that use URL parameters other than URLs or page names may be more difficult to broadcast.
Intermediate & Advanced SEO | | fbowable0 -
Rankings dropped 71% in Google and 65% on Mobile
My rankings just tanked big time. The only problems are #1 Canonical Tags #2 Missing H-1 Tags, #3 URL too long. Are these high priority items now? I just lost a ton of page one rankings after very high rankings for the past 6 years.
Intermediate & Advanced SEO | | Boodreaux0 -
Ranking drop for "Mobile" devices category in Google webmaster tools
Hi, Our rank dropped and we noticed it's a major drop in "Mobile" devices category, which is contributing to the overall drop. What exactly drops mobile rankings? We do not have any messages in search console. We have made few redirects and removed footer links. How these affect? Thanks,
Intermediate & Advanced SEO | | vtmoz
Satish0 -
Google ranking 301 redirected vanity urls
We use vanity URLs for offline marketing. An example vanity URL would be www.clientsite.com/promotion, this URL 301 redirects to a page on the site with tracking parameter ex: www.clientsite.com/mainpage?utm_source=source&utm_medium=print&utm_campaign=xyz. We are running into issues with Google ignoring the 301 redirect and ranking these vanity URLs instead of the actual page on the website. Any suggestions on how to resolve?
Intermediate & Advanced SEO | | digitalhound0 -
Page is an A but does not rank extremely good… Any ideas?
Hi! My page werkzeug-kasten.com is not ranking the way it should for "Webdesign Freiburg" on google Germany. Although it receives an A it is only seen on page 2 although the competition is not that hard. Do you have any ideas why that is and what I could improve? Best regards Marc
Intermediate & Advanced SEO | | RWW0 -
Why some category posts not rank well on Google?
Hello! I have a wired issue. Some categories blog post rank well on the Google, but some of them not in the Google's first 10 page. For an instance if my windows computer related post rank well, but Linux computer related posts not rank well on the Google. After published all the posts, I bookmark them 5-8 bookmarking sites (80% of them do-follow). All of these bookmarking sites have PR 3-6. What could be the reason? And how do I improve their ranking? Thanks!
Intermediate & Advanced SEO | | Godad0 -
Ranking Ranking Factors!
When you look at the keyword analysis, you see the following ranking criteria: - | Page Authority | Page Linking Root Domains | Domain Authority | Root Domain Linking Root Domains | How do you rank the importance of each of these factors from 1-4? For example, PA, PLRD, RDLRD, DA Please explain. How many of these factors do you normally need to get within top 5?
Intermediate & Advanced SEO | | inhouseseo0 -
GOOGLE Rankings
We built a site for one of our clients about 3 years ago and added Meta tags to each page of the site. But when you do a google search on the keywords the site still does not come up. I thought it would be spidered into the system by now. Web Site - www.specialtysealgroup.com Let me know what we can do to improve our GOOGLE rankings.
Intermediate & Advanced SEO | | thine1230