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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why does Google rank a product page rather than a category page?
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Hi, everybody
In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag..
What could be the critical factors that makes the product page more relevant than the category page as the landing page?
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Usually, the reason is because category pages tend to be light on content and thus, not as indexable. And sometimes category pages are noindex due to this. Google is likely looking at your product page and finding it more relevant, based on content, than the category page for people who are looking for "sleeping bags."
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