Abnormally high internal link reported in Google Search Console not matching Moz reports
-
If I'm looking at our internal link count and structure on Google Search Console, some pages are listed as having over a thousand internal links within our site.
I've read that having too many internal links on a page devalues that page's PageRank, because the value is divided amongst the pages it links out to. Likewise, I've heard having too many internal links is just bad in general for SEO. Is that true?
The problem I'm facing is determining how Google is "discovering" these internal links. If I'm just looking at one single page reported with, say, 1,350 links and I'm just looking at the code, it may only have 80 or 90 actual links. Moz will confirm this, as well. So why would Google Search Console report different? Should I be concerned about this?
-
Hi Jeffrey! Did zeus1956's response help? We'd love an update.
-
First of all Google says 100 links per page but that is not etched in stone.I'm in the real estate industry and sometimes that is a very hard deal to accomplish. But the closer you can get to 100 links per page the better off you will be.With all programs you will find that they are not correct in numbers. If these links are on your home page then maybe you should look at your navigation bar and sidebars for excessive links. If this is where there coming from try making directory pages and link to that page. That will cut down on your link profile. Also having an enormous amount of links in your navigation bars will defiantly hurt your rankings. One of my clients had over 1700 links on the homepage and after restructuring the links we moved from page 9 to page 4 overnight and we still had 476 links on the home page.
This next statement you might not like. I do not rely on Google console,or Moz,but a combination of these programs plus 3 more I use to determine which direction I need to go in. Google console will be the most accurate but on the flip side it may be reading other information that you are not taking into account. You can narrow it down from the info I gave you above about home pages.I hope this information was helpful for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Desktop & Mobile XML Sitemap Submitted But Only Desktop Sitemap Indexed On Google Search Console
Hi! The Problem We have submitted to GSC a sitemap index. Within that index there are 4 XML Sitemaps. Including one for the desktop site and one for the mobile site. The desktop sitemap has 3300 URLs, of which Google has indexed (according to GSC) 3,000 (approx). The mobile sitemap has 1,000 URLs of which Google has indexed 74 of them. The pages are crawlable, the site structure is logical. And performing a Landing Page URL search (showing only Google/Organic source/medium) on Google Analytics I can see that hundreds of those mobile URLs are being landed on. A search on mobile for a longtail keyword from a (randomly selected) page shows a result in the SERPs for the mobile page that judging by GSC has not been indexed. Could this be because we have recently added rel=alternate tags on our desktop pages (and of course corresponding canonical ones on mobile). Would Google then 'not index' rel=alternate page versions? Thanks for any input on this one. PmHmG
Technical SEO | | AlisonMills0 -
MOZ says I'm better, but google lists me lower
I have a competitor that is ranking higher for a keyword in Google. But when I look at the MOZ On-Page Grader I get an 'A' for the keyword and they get an 'F'. Then when I look at OSE and Compare Link Metrics, I rank significantly higher on every single metric except google +1's. Any idea as to why or where I should be looking as to why I'm ranking lower in actual search results? Keyword: Tiny House Trailers
Technical SEO | | dlouche
My page: http://www.tinyhomebuilders.com/tiny-house-trailers
Competitor Page: [Removed] Thanks Dan0 -
About how google works
Hey guyz,
Technical SEO | | atakala
I want to ask a basic question. If I search for Larry Page lets say.
I think google look for it's index for word larry and page distinct.
And mix it up. But the question ;
Can google show a result which only Larry exist on the page but any of the synonym or the stem of the Page not exist .
If it can happen how this page can be showned in larry page query. Thank you.0 -
Google appending keyword to local search result(s)?
I noticed an interesting change today in how one of my clients appears in the SERPs. Google seems to be appending a keyword to his listing title. Client website: www.mycalgarydentist.com Keyword: Calgary dentist Rank: #2 or #1 lately Title tag: Calgary Dentist | Ambiance Dental Google+ Local listing title: Ambiance Dental Link title in SERP: Ambiance Dental: Calgary Dentist That last point is what's interesting, and new. As of a couple weeks ago (before I went on holidays) his link would simply show "Ambiance Dental", which makes sense because that's the title of his Google+ Local listing. Given the above information, I can't see why his link in Google's SERP is "Ambiance Dental: Calgary Dentist" when doing a search for that keyword. When I do a search for "Calgary dentists" or other similar searches, he simply shows as "Ambiance Dental", not "Ambiance Dental: Calgary Dentists" To test yourself, use the Google AdWords Preview Tool (https://adwords.google.com/d/AdPreview/), change locality to "Calgary, AB, Canada" and search. I suspect this doesn't mean he's violating Google's guidelines for business listings (i.e. businesses aren't supposed to add keywords to their business title). I'm certainly curious why this is happening though. Can anyone provide any insight? Has anyone seen anything similar? calgary-dentist-search.png
Technical SEO | | Kenoshi0 -
Is it better to have URLs of internal pages that are geo-targeted or point geo-targeted links to the homepage?
For example... Having links that are geo-targeted and pointing to this URL www.test.com/state-service/ or Not having any geo-targeted internal pages and just having links that are geo-targeted and pointing to this URL www.test.com Eventually the site will be a national campaign, so I am concerned about having so many geo-targeted internal pages. Thanks in advance!
Technical SEO | | Cyclone0 -
Google is somehow linking my two sites that aren't linked! HELP
Good Morning... In my Google webmaster account it is showing an increase of backlinks between one site i own to the other.... This should not happen, as there are no links from one site to the other. I have thoroughly checked many pages on the new site to see if i can find a backlink, but i can't. Does anyone know why this is showing like this (google now shows 50,000 links from one site to the other).. Can someone please take a look and see if you can find any link from one to the other... original site : http://goo.gl/JgK1e new site : http://goo.gl/Jb4ng Please let me know why you guys think this is happening or if you were actually able to find a link on the new site pointing back to the old site... thanks a lot
Technical SEO | | Prime850 -
Internal linking with Old Content
Hello, I have a sports website in which users write their opinions about the sporting events that take place every day throughout the year. Each of these sporting events generates a new page or URL indicating the match with date. For example: www.domain.com/baseball/boston-v-yankees-04-24-2012-1234.html The teams face several times a year, and each match creates a different URL or page. I would like to link old pages to new pages and vice versa. How would you recommend these pages to be linked? Linking them to each other or linking old pages to new pages that are generated or otherwise? I would appreciate your orientation and help in this case. Thank you.
Technical SEO | | NorbertoMM1 -
Onpage linking
On my homepage, I currently link to about 40 internal pages. I'm considering altering the internal linking structure to have 50-100 links on the 2nd level pages. If I was to do this, I'd only need 8 homepage links. Do you think the 8 pages linked from the homepage would go up in the SERPs as the pagerank would be less diluted? I've heard so many mixed views on this. Be interested to see what people here think. Thanks, Pete
Technical SEO | | PeterM220