Does data highlighter changes override the hard coded schema markup?
-
I hope one liner question explains what I'm looking for.
-
It's possible that Google might give Data Highlighter information more credence when generating a rich snippet, but the success rate for that is far from 100%, as Andy and Bas have mentioned. It's just as likely that Google will be confused about which data is correct, and either not generate a rich snippet at all or generate one based on the schema markup. I haven't had much success adding markup via the data highlighter or via Google Tag Manager; hard-coding it always seems to work better. If your schema markup is incorrect, I would not recommend using Data Highlighter to try to fix it without changing the code - your best bet is just to change it, especially since Data Highlighter won't help you out on Bing/Yahoo.
-
Hi,
No, data highlighter doesn't overwrite schema, but I can say that in every instance I have seen it tried, it has never worked. I always end up creating correct schema for a page.
Personally, I would be interested to know if anyone has ever got Google's Data Highlighter to actually work.
-Andy
-
Not for me but curious to hear what you are looking for exactly.
Bas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Could I set a Cruise as an Event in Schema mark up?
Hi there, We are now in the process of implementing a JSON-LD mark-up solution and are building cruises as an event. Will this work and can we get away with this without penalty? Previously they have been marking their cruises as events using the data highlighter and this has displayed correctly in the SERP. The ideal schema would be Trip but this is not supported by Google Rich Results yet, hopefully they will support this in the future. Another alternative would be product but this does not display rich-results as we would like. Event has the best result in terms of how the information is displayed. For example someone might search "Cruises to Spain" and the landing page would display the next 3 cruises that go to Spain, with dates & prices. The event location would be the cruise terminal, the offer would be the starting price and the start & end date would be the cruise duration, these are fixed dates. I am interested to hear the communities opinion and experience with this problem.
Intermediate & Advanced SEO | | NoWayAsh1 -
Is it necessary to use Google's Structured Data Markup or alternative for my B2B site?
Hi, We are in the process of going through a re-design for our site. Am trying to understand if we need to use some sort of structured data either from Google Structured data or schema. org?
Intermediate & Advanced SEO | | Krausch0 -
Schema for Knowledge Graph Card
Hello, all! I have a client who's Fortune 500 - has all the good "stuff" that is associated with pulling in proper info into the knowledge graph/company information box - Wikipedia, strong citations, etc., but the card is showing the wrong company type! Has anyone had experience with influencing this via Schema or anything else clever? Note that the correct company type is referenced in all the usual spots. Thanks!
Intermediate & Advanced SEO | | SimpleSearch1 -
Change domain whilst under a partial manual links penalty
Hi there We're currently under a manual penalty for some unnatural links to our domain and have been working on fixing that but had our first re-consideration request rejected so we're doing a second round of link removals The issue we have is that we were planning to change our domain before the SSL certificate expires in a couple of weeks and renew the certificate with the new domain but are unsure whether to stop working on the reconsideration request, change the domain and wait until the manual penalty moves to the new domain before continuing the link removal. Alternatively try and use the domain change to select which links are 301'd to the new site and leave behind the bad links in the hope that the manual penalty wouldn't be applied to the new domain Any thoughts or advice would be appreciated
Intermediate & Advanced SEO | | Ham19790 -
Have Title Tags Changed After Hummingbird?
Now that Hummingbird is really looking at longer-tail searches and almost a Q&A style search, should the way we do our title tags change? Moz still recommends: Optimal Format Primary Keyword - Secondary Keyword | Brand Name
Intermediate & Advanced SEO | | netviper
or
Brand Name | Primary Keyword and Secondary Keyword But is this really right anymore after Hummingbird? Should we be more of a Q&A type title tag, while still using our Primary Keyword? For example: If I am targeting Red Nike Shoes, should my title tag be: Red Nike Shoes, Nike Shoes | Shoes.com or now: We carry the latest Red Nike Shoes | Shoes.com or Find Red Nike Shoes on sale at shoes.com What are your thoughts?0 -
Changing Structure of Links... Yay or Nay?
Hello there,
Intermediate & Advanced SEO | | NikitaG
My site: MigrationLawyers.co.za was made with no sub structure.
It has no categories, and no child pages, all the pages are simply added to the end of the URL.
Sometimes this results in a rather lengthy URL like:
**/Immigration-Permanent-Residence-Work-Permit-South-**Africa
I was hoping to arrange the pages a bit into a logical, parented structure that looks more like:
**/Immigration/Permanent-Residence/Work-Permit-South-**Africa I would have parented pages, making up the same pretty much URL Now the Questions:
Is it worth it?
Will google read my parented URL with all the keywords, or only the page's keywords?
What should I expect to see from google?
Will my SERPs be all messed up? I will, without doubt, 301 redirect all the old URLs to the new parented ones. Any advice would be great,
Thanks,
Nikita0 -
Request a 3rd party to change the URL to your site or 302 redirect it?
Hi, My new site design for small hope went live about 3 months ago and I changed the URL structure. I'm kind of new to the SEO game, but I've done quite a bit of research, successfully implemented all the 301s I need and tested them and everything is working fine. But I'm having a little trouble with this propagating through Google et al. Most of the advice is to sit tight and wait but I want to be a little more proactive. So even though the 301s are in place, can I ALSO send emails to our partners and request link changes? Would Google find this suspicious behaviour and penalise us? Thanks, Adam
Intermediate & Advanced SEO | | NaescentAdam0 -
Is this Domain Change Worthwhile?
Hi- I have a client who has setup a new criminal law firm in the last few months. The URL is like: www.somenamelawyers.com ['somename' is the same # characters as their company name] I have run a successful AdWords a/c for them and many of the big traffic and conversion keywords include 'criminal lawyers'. From a SEO perspective, the long goal is to get traffic for 'criminal lawyers' and keywords that phrase match that. So I am considering migrating them to www.somenamecriminallawyers.com. I have researched this issue and understand the technicalities involved in moving. My question here is 'is this change worthwhile'. I think it is worthwhile because it really is in a sense rebranding them to be more clearly in a specific business domain, ie. criminal law. Also, they are a new outfit so they don't have a lot of backlinks yet. And mainly, they will get a SEO boost to their core keywords 'criminal lawyers'. Thanks in advance for your thoughts- Jules
Intermediate & Advanced SEO | | Juller0