Best E-commerce Solution - SEO Friendly
-
I need to know thoughts on the best ecommerce solution for our company. We currently have one website with our products, that people call and they purchase over the phone.
In the future we are considering adding a different product line, to which we want to be a fully functional online ecommerce site.
We eventually are considering having only a portion of our products on our current site to have the ability to purchase online.
The reasoning is because we sell very high quality products that range from $1000 - $200,000. We would like to have a consumer section and an industrial sectioin. The consumer section would consist of products from $1000 - $10,000 or so. Then the industrial products you would need to call to purchase.
So would it make sense to have a main website that is our corporate site with links to different websites? Or to keep this all in one website and have different directories like so:
corporatecompany.com - links to product-line.com
corporatecompany.com - links to product-line-two.com
or
corporatecompany.com/consumer-grade/
corporatecompany.com/industrial-grade/
corporatecompany.com/the-ecommerce-only-section/
Can a shopping cart be used to turn on half of the products for purchasing online, and the other half to be call in only ? What is the best e-commerce solution that is SEO friendly and also can just play a role of a regular website?
-
Thanks. What are your thoughts on ZenCart?
-
If you want lots of flexibility I would recommend Drupal and either Ubercart or Drupal Commerce, depending on the version you go with.
I had a distinctly unpleasant experience with CREloaded, so I would stay away from that project wherever possible.
Also, I second everything Ryan Hutchings said. Keep it on one site to minimize your SEO workload, and always have an interactive call to action even if its not "add to cart".
-
This is what we are looking for Thanks again.
-
We actually have our own custom solution, so I cant really speak to the shopping cart software. We didnt want the hassle of trying to figure out how to customize our own carts and dealing with 3rd part solutions that are sub-par.
Edit: One things we are experimenting with is actually have a "Book Now" button, but that still pops a lead form. Here is an example on one of our sites:
http://www.vacationroost.com/baja-california-sur/cabo-san-lucas/details-p336778.aspx
i will say i dont like this lead form much, but that a whole different project
-
Awesome! Thanks. This helps me out a lot. Do you like your shopping cart Software? Would you care to share what what you use? Or any you recommend? Or a company to work with?
-
My company does something similar. We sell vacation rentals, and some of those rentals are super luxury product that cant be purchase online. Here is what i suggest you do:
- Keep all of your products in the same website, under different folders. That is the best for SEO purposes and easier to handle from a technical standpoint
- For the products that you cant purchase online, use the product page as a lead generation opportunity. The call to action goes to a lead form, rather than a shopping cart or billing page. You can experiment with what kind of call to action button works the best. In our experience, the high dollar transactions wouldnt happen online anyway, so people actually expect a contact form or phone call of sorts. I would make sure the lead form has a clear way to either email you or call you.
If you have more questions, i am happy to answer since we do exactly the same thing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-page SEO opinion on this Wordpress theme
Hi everyone. As an SEO agency we've been moving more toward genesis themes, however we have a client who really wants to redesign his website using the following theme: http://themeforest.net/item/this-way-wp-full-videoimage-background-with-audio/943634 - the theme would be images with no audio on the homepage. He is a remodeling contractor and likes the design and functionality of the theme. I'd like to get others feedback and opinions on what you think about the on-page SEO of this theme? Thanks.
Web Design | | WillWatrous0 -
Can anybody recommend a good UK based SEO
Looking for a company or person willing to work on a small company website in other words not expensive 🙂 I looked on the recommended list on the MOZ website but they mostly in America and mostly only too willing to work on large company websites. There wasn't anything catering for a one-man band business like mine which is letting holiday cottages www.endeavourcottage.co.uk. I have just started talks with a responsive web designer, but if I got the right SEO company maybe they could do both but not necessary.
Web Design | | WhitbyHolidayCottages1 -
How to know if a wordpress theme is coded correctly for Seo
Hi, So I am curious if there is a tool to see if a site is coed properly for Google? I am running Avada, a standalone theme, yet I am also using a cache plugin. But when I search my code, its all like on one huge line. So I am curious if there is a way to verify or check if a theme is coded correctly? Thank you
Web Design | | Berner1 -
Does using role="heading" instead of H1 in HTML code affects SEO?
Does using role="heading" instead of affect SEO? http://www.w3.org/WAI/GL/wiki/Headings_using_role%3Dheading
Web Design | | LNEseo0 -
What do web designers consider to be SEO
I'm putting together an article about Web Designers and SEO. The basic crux is that most designers will at most (if you are lucky) add in title tags, maybe pretty URL's and HTML links and call it SEO friendly. (lot's who don't probably but also lot's who are even worse) Of course I want it to be a bit controversial so please feel free to let rip. My argument is clients who have previously had site's that have had "SEO on them", know think that all SEO is a waste of time as their previous experience didn't produce the traffic and sales they were expecting. I don't know many designers who independently consider a site marketing strategy and how a site is going to generate links in the long term. I'm sure most of us have read this post on SEO responsiblities but becasue the first port of call for most business owners are the web designers, our offering is undermined by their misunderstandings and in some cases mis-sellings. So under the working title, "Why Web Designers Are Bad For SEO", any care to share some imput.
Web Design | | FDC1 -
Which ecommerce platform is best for SEO?
We currently run our eyewear store on osCommerce. However, for various reasons we are considering a redevelopment onto another platform, the most obvious choice being Magento. What might the advantage and improvement in SEO with such a change and is the pain worth the gain???
Web Design | | seanmccauley0 -
Any discussions on the actual web page design and how it might affect SEO?
Are there any links to previous discussions or tips, techniques for how creative design has any impact on seo??
Web Design | | theideapeople1 -
SEO to Drive Leads
Dear friends, I have clients asking for SEO to drive leads. I have no experience on it, how could I do that? Is there any web layout I can suggest to my client? Another question is how do I implemented the layout on the web structure? I usually structuring my website based on keywords. For example: Homepage niche: plumbing Category: london plumbing, plumbing service, etc Content: Finding London plumbing service in your area, what kind of plumbing service you should pay attention? So, based on these layout, my SEO efforts goes to the content, instead of the homepage. Now, the question is how do I increase conversion with these strategy? Is placing a form above the fold would be wise, then place the content below it. Please advice 🙂 Thanks for your kind support, Albertus
Web Design | | toeplly0