Start a new site to get out of Google penalties?
-
Hey Moz,
I have several questions in regards to whether I should a start a new second site to save my online presence after a series of Google penalties. The main questions being:
- Is this the best way to spend my time/resources?
- If I’m forced to jump my company over to the new site can Google see that and transfer the penalty?
- I plan on all new content (no link redirect, no dup content) so do I need to kill the original site? Are there any Pro’s/cons I am missing?
Summary of my situation:
Looking at analytics it appears I was hit with both Penguin 2.0 and 2.1, each cutting my traffic in half, despite a link remediation campaign in the summer of 2013. There was a manual penalty also imposed on the site in the fall of 2013, which was released in early 2014. With Penguin 3.0’s release at the end of 2014, the site saw a slight uptick in organic traffic, improving from essentially nothing to next to nothing.
Most of the site’s issues revolved around cheap $5 links from India in the 2006-09 time frame. This link building was abandoned, and replaced with nothing but “letting them happen naturally” from 2010 through the 2013 penalties. Since 2013 we have done a small amount of quality articles on a monthly basis to promote the site, social media, and continuous link remediation. In addition the whole site has been redesigned, optimized for speed/mobile, secured, and completely rewritten.
Given all of this, the site has really only recovered to page 2 and 3 of the SERPs for our key words. Even after a highly circulated piece appeared on an Authority site (97 DA) a few months ago there was zero movement. It appears we have an anvil tied around our leg until Penguin 4.0.
With all of the above, and no sign of when the next penguin will be released, I ask, is it time to start investing in a new site? With no movement in 2.5 years, it’s impossible to know where my current site stands, so I don’t know what else I can do to improve it. I am considering slowly building a new site that is a high quality informational site. My thought process is it will take a year for a new site to gain any traction with Google. If by that time my main site has not recovered, I can jump to that new site, add a commercial component, and use it as a life boat for my company. If I have recovered, then I have a future asset.
Thanks in advance!
-
Thanks for the response Andy! That makes perfect sense.
Does anyone else have any other opinions or info?
-
Hi,
You are in the same boat as countless others waiting upon the next release of Penguin.
My thoughts around this are that it is probably a huge piece of work for you, and one that means you are going to have to rewrite all of the content again - but more of a worry, is if Google catches on to what you are doing. In their eyes, they might see that the business has two sites while there is only a need for one, and with that might come many more issues.
You wouldn't really want to be releasing a site and then have to disallow all crawler access as that wont do anything for it.
If you were to invest in a new site, I would be advising you switch the old one off before the new one was open to being crawled.
However, Google have said that Penguin isn't far off now - but they have been saying that for a while.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm noticing that URL that were once indexed by Google are suddenly getting dropped without any error messages in Webmasters Tools, has anyone seen issues like this before?
I'm noticing that URLs that were once indexed by Google are suddenly getting dropped without any error messages in Webmasters Tools, has anyone seen issues like this before? Here's an example:
Intermediate & Advanced SEO | | nystromandy
http://www.thefader.com/2017/01/11/the-carter-documentary-lil-wayne-black-lives-matter0 -
How do you handle a site with inherited negative links, but no penalty?
I'm trying to rank a new client for various key phrases that contain "it support." The problem is that about 100 of their 180 total referring domains have links that include "it support" (usually as partial match, or if exact then for uninteresting terms with low traffic), mostly on quite low quality directories. So, no penalty, and not much exact match I'm worried about, but I'm concerned that there's too high a percentage overall of partial match or simpy "it support"-based links for me to continue building keyword-optimized links to try and rank for the much harder terms we need to rank for... Despite the large number of low quality directories, a disavowal does not seem like a good idea since there is no penalty, but how does one avoid being handicapped by such bad links that came before one's time?
Intermediate & Advanced SEO | | zakkyg0 -
Huge organic drop following new site go live
Hi Guys, I am currently working on a site that's organic traffic suffered ( and is still suffering ) a huge drop in organic traffic. From a consistent 3-400 organic visits a day to almost zero. This happened as soon as the new site went live. I am now digging to find out why. 301s were put in place ( over 2, 500 over them ) and there are still over 1,100 outstanding after review search console this morning. Having looked at the redirect file that was put in place when the new site went live, it all look OK, apart from the redirects look like this... http://www.physiotherapystore.com/ to http://physiotherapystore.com/ Where the new URL is missing www. - I am concerned this is causing a large duplicate issue as both www. and non www. work fine. I am right to have concern or is this something not to worry about?
Intermediate & Advanced SEO | | HappyJackJr0 -
Wrong country sites being shown in google
Hi, I am having some issues with country targeting of our sites. Just to give a brief background of our setup and web domains We use magento and have 7 connected ecommerce sites on that magento installation 1.www.tidy-books.co.uk (UK) - main site 2. www.tidy-books.com (US) - variations in copy but basically a duplicate of UK 3.www.tidy-books.it (Italy) - fully translated by a native speaker - its' own country based social medias and content regularly updated/created 4.www.tidy-books.fr (France) - fully translated by a native speaker - its' own country based social medias and content regularly updated/created 5.www.tidy-books.de (Germany) - fully translated by a native speaker - uits' own country based social medias and content regularly updated/created 6.www.tidy-books.com.au (Australia) - duplicate of UK 7.www.tidy-books.eu (rest of Europe) - duplicate of UK I’ve added the country and language href tags to all sites. We use cross domain canonical URLS I’ve targeted in the international targeting in Google webmaster the correct country where appropriate So we are getting number issues which are driving me crazy trying to work out why The major one is for example If you search with an Italian IP in google.it for our brand name Tidy Books the .com site is shown first then .co.uk and then all other sites followed on page 3 the correct site www.tidy-books.it The Italian site is most extreme example but the French and German site still appear below the .com site. This surely shouldn’t be the case? Again this problem happens with the co.uk and .com sites with when searching google.co.uk for our keywords the .com often comes up before the .co.uk so it seems we have are sites competing against each other which again can’t be right or good. The next problem lies in the errors we are getting on google webmaster on all sites is having no return tags in the international targeting section. Any advice or help would be very much appreciated. I’ve added some screen shots to help illustrate and happy to provide extra details. Thanks UK%20hreflang%20errors.png de%20search.png fr%20search.png it%20search.png
Intermediate & Advanced SEO | | tidybooks1 -
Getting Started with Link-Building (Advice, Please)
Hi forum, my company has done almost ZERO link building, and most of the traffic we receive to our site is for our branded search terms (people searching for our company name). Our content and on-page SEO is pretty solid, but how would you suggest getting started in link building? We've dabbled in comment marketing, but almost all of these were unfollowed links. We already do PR and submit it to prweb.com. We have submitted to quite a few online directories and are currently working our way through relevant directories provided by SEOMoz. We do not want to pay for links, and we want to do all of this in house. We are committed to putting the time in to get high quality links by hand. Does anyone have any advice? A "Beginner's Guide to Link-Building" would be excellent. The specific site we are working on is http://www.consumerbase.com/index.html if that is of any use. Thanks!
Intermediate & Advanced SEO | | Travis-W0 -
Transfer link juice from old to new site
Hi seomozzers, The design team is building a new website for one of our clients. My role is to make sure all the link juice is kept. My first question is, should I just make 301s or is there another technique to preserve all the link juice from the old to new site that I should be focusing on? Second Question is that ok to transfer link juice using dev urls like www.dev2.example.com (new site) or 182.3456.2333? or should I wait the creation of real urls to do link juice transfer? Thank you 🙂
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Get Higher in Google Shopping
Hello, A few days ago i imported my product list into Google Shopping and everything got accepted, but when i look in Google Shopping for my product. It's on page 3, how can i get my product higher in Google shopping? I assume this thing is different from just normal SEO? Regards, Yannick
Intermediate & Advanced SEO | | iwebdevnl0 -
How Can I move a site higher in Google Places?
As we all know Google Local Business/Places now has significant real estate for many searches. What I find hard to understand is what makes the difference between the different positions. Is it solely based on the content in Google Places itself or is it regular ranking factors. I am (like everybody) on a hell for leather search to try and rank above my competition but having studied their Places information I do not think there is much I more I can do. Suggestions hat have actually worked for you?
Intermediate & Advanced SEO | | kdaly1000