Looking for a Social Analytics Reporting Platform
-
Hey Mozz'ers-
Wondering if yourself or team members us any good social reporting platforms - we are pushing our social media department to become more data driven and want to get some analytics on it. Beyond what we can get out a GA and/or Facebook or each respective platforms tool set - is there a tool you use to bring it all into one place?
Thanks!
-
Hi!
I know this question is a little dated, but I still thought I'd chime in here in case someone else is looking for an answer! I'll start off by saying that I'm not unbiased, as I work for DashThis. However, as a marketer, it's still a tool that I'd be using even if it wasn't where I worked.
It offers over 30 integrations (Google Analytics, Google Ads, Moz (and other SEO platforms), Facebook Ads (and other social media platforms), etc.), and one of the main advantages here is that the learning curve really isn't steep: there's absolutely no coding required when you're connecting your integrations.
If you want a report that looks attractive, and is also easy to understand, I think DashThis does the trick pretty well. And if you want to get started even more quickly, you can choose a preset dashboard template instead of starting from scratch. They've been created with our internal marketers to reflect the most commonly tracked KPIs for certain themes (SEO, social media, web analytics, etc.).
Plus, you can include as many of your platforms into the same report, so there's no hopping from one dashboard to another, which seems to be what you're looking for, right?
You can also create an automated email dispatch schedule so that your dashboards get sent to your clients or the rest of your team (depending on for whom you're creating your reports) automatically. And since they'll receive a URL, they can access their dashboard wherever they are. Plus, your data updates itself automatically - for example, if your client wants to consult his/her dashboard mid-month, your data will be up-to-date until that point.
If you have any questions, please do let me know, and since this was posted a while ago, I hope you've found a tool that works for you in the meantime!
Cheers,
Nathalie
-
Dylan,
There's lots of monitoring platforms available, I would try a few free trials and see what you like. Like Thomas, we use Agency Analytics, it's decent enough for social monitoring, mostly we use it for ranking monitoring.
I would suggest reading some reviews here, https://www.g2crowd.com/categories/social-media-monitoring. You can get an idea of what people like, and what they are using.
My suggestions, read reviews, then try free trials.
Hope this helps.
Nick
-
A tool that I use for some reporting is: https://agencyanalytics.com/ however I only use this with some automated reports for customers who don't want to use GA or search console so I'm not sure what their social analytics is like.
They do have a free trial so perhaps worth giving it a go?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Twitter Analytics: Follower Count & Reporting Inconsistencies
Our number of followers on Twitter has suddenly dropped (yet not dropped) in a really weird way. Twitter Analytics shows follower counts in two places: Monthly increases in followers, and then also in the Audience Insights tab, where you can see three months of follower counts mapped in a chart. Month-to-month, the total number of followers continues to rise. What’s inconsistent, however, is the total number of aggregate followers shown in the cart. Twitter just dropped our to total count of followers by about 600. But it’s not like we just suddenly lost 600 followers last month (in fact we gained far more than that), but rather that Twitter seems to have adjusted the aggregate numbers across the board retroactively for all months. So while month-to-month continues to show gains, overall, we still went down. The only way we would have even noticed this, by the way, is because we have a record of the OLD total follower count that Twitter had previously displayed as recently as last month. So confusing. We’re trying to figure out what happened, and the only thing that seems to make sense is that Twitter may have done a huge spam account purge, and instead of making it look like we suddenly lost a lot of followers, they just updated the aggregate total # of followers across all time……? [For the record, we do not buy followers, but we don’t always do the best job at blocking spam followers when the do follow us either.] Any advice would be appreciated, thanks. 🙂
Social Media | | mirabile0 -
Social Media Sharebar for wordpress
I'm looking to get hold of a really good social media share bar for a Wordpress website so that blog posts can be easily liked and shared. Any plugins to achieve this would be appreciated. Ideally, something like the floating social share bar that Social Media Examiner has would be great: http://www.socialmediaexaminer.com/social-media-roi-tips/#more-56153
Social Media | | Gavo0 -
Should links to your social media accounts be followed?
Hi There, Just wondering if you guys (and girls) think that your links to social media accounts be followed or nofollow? This includes sitewide header/footer links and other text links littered throughout the site. Includes Twitter, FB, Pinterest and G+ specifically (for my site anyway). Thanks in advance!
Social Media | | bradkrussell0 -
Social Media Plugins advice - Google+ Pages - what is best for SEO?
I'm seeking some social media plugin advice, in relation to SEO. This may not be possible to answer yet, or ever? But it could be worth a discussion. As far as i can see, there are two main forms of plugins (taking facebook as an example): 1 that directly connects a user to your brand page on said platform (eg like us on facebook) 1 that allows a user to 'like', 'share', 'recommend' the page that you are on as a sign of respect and/or sharing content For a home page, I am confused as to which one to use, without filling out the whole page with plugins. One objective is to increase fan numbers, the other is to increase content sharing, and possibly SEO? I've noticed that Google has been returning some personalised results based on mine, or my google+ connections +1's. So to the question... Do you think having more fans on the new Google Pages for business accounts will improve SEO to the same, if not higher weighting than a +1 does? and therefore is it more important to get more brand page followers, or +1's of the homepage?
Social Media | | ARMofficial0 -
Is there a way on OSE or any other site to find the 50 most socially shared URLs on a given domain?
I'd love to see which URLs on a specific domain get socially shared the most. I know I can use OSE to say figure out exactly how much social sharing has happened on let's say this URL:
Social Media | | Almonds
http://en.wikipedia.org/wiki/Barack_Obama But what if I want to figure out the top 50 most shared URLs across all of wikipedia.org. Is that possible on OSE or anywhere else? If not, do you have some ideas on how something similar could be achieved?0
