Post Panda Link Building Methods
-
Google Panda update has brought about so much changes in Google search engine algorithms. I like to know what sort of link building is considered good for SEO in the present scenario? Is article marketing, directory submission, blog posting, web property creation, video submission, press release submission etc still relevant? I like to know your valuable opinions.. I am hearing conflicting responses to this question. So I thought, I will ask here and know what really works. Thanks in advance.
-
Thanks for the reply. Yes, user focused content is the key now.
I like to know more view points on this.
-
Hi Sunu
The current trends in the search industry are signalling a decrease in valuation for those kind of links, and that valuation will further decrease (definitely not increase) in the future (with new valuations being introduced, like social media signals). However there is still valuation in those links, just not as much as used to be. However if you want to prepare yourself for a long-tern ROI in your SEO efforts, then the only way to do link building is, identify communities that are relevant to your product, look what kind of content they would think valuable, create that content, and get into touch with them regarding linking to that content. The user is king (Google wants to serve the king best he can), and the user wants quality content, and no quick fix link building. Hope that helps. Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inbound Linking
Hello, I manage a company that owns a bunch of schools (20) websites. They would like to create on each website a page which shows their schools in all the locations. Will this be ok as far as white hat practices and inbound linking?
White Hat / Black Hat SEO | | brightvessel0 -
Want to know Best Method to fix keyword cannibalization issue?
I have a website that has been experiencing keyword cannibalization issue since last 2-3 months. We have one main key search term to bring our website TOP ranking, but we have been seeing our website’s 2 different pages ranking strangely sometime for 1st page& sometime for 2nd page that one main key search term. As e.g.:
White Hat / Black Hat SEO | | Aman_123
our main key search term 1st page rank sometime instead 2nd page
our main key search term 2nd page rank sometime instead page I am looking for best solution here to get this fixed..0 -
Black Hat Link Building Ethics Question
I have taken on the SEO/Inbound duties for my company and have been monitoring some of our competitors in the market space. In June one of them began a black hat link building campaign that took them from 154 linking root domains to about 7500 today. All of the links target either /header or /permalink/index and all have anchor text along the lines of "Windows 7 activation code." They are using forgotten forums and odd pages, but seem to be finding high DA sources to place the links. This has skyrocketed their DA (40 to 73), and raised their mozRank, mozTrust, and SERP positions. Originally I thought to report it to Google, but I wanted to wait a few weeks and see what the campaign did for them and if Google would catch on. I figured adding 81K links in 2 months would trigger something (honestly, if I was able to find out they were doing it then it's got to be obvious). But they have grown every week and no drop in rankings. So my question is would you report it? Or continue to wait and see? Technically they are not a "competitor" in the strictest sense of the word (we actually do sell some of their products as OEM), but I find the tactic despicable and it makes my efforts to raise our rankings and DA seem ineffective to people not in the know about SEO. Interested to see everyone's responses! Taylor
White Hat / Black Hat SEO | | anneoaks0 -
How to stop links from sites that have plagurized my blogs
I have been hit hard by Penguin 2.0. My webmaster explains that I have many links to my articles (a medical website with quality content) from "bad sites." These sites publish my articles with my name and link to my site and it appears I have posted my articles on their site although I have not posted them-theses sites have copied and pasted my articles. Is there a way to prevent sites from posting my content on their site with links to my site?
White Hat / Black Hat SEO | | wianno1681 -
Is Guest Blogging the Next Link Buying
I like the guest blogging idea for two reasons. One, it builds links, and two, it allows me to add content to a lot of blogs that are really interested in growing a lot of good content. But I often read articles that give credit to another article, that give credit to another article. I have been offered plenty of documents for client blogs, but I am worried that at some point in the future Google will decide all this guest blogging is similar to link trading and selling. What does everyone else think of guest blogging?
White Hat / Black Hat SEO | | HandsomeWeb1 -
Link Building using Badges
In light of penguin update, is link building using badges(like "I love SEOMOZ" badge) still considered a white hat tactic? I have read old posts on SEOMOZ blog about this topic and wondering if this method is still effective. Look forward to feedback from MOZers.
White Hat / Black Hat SEO | | Amjath0 -
How to Remove Unwanted Links
I dropped like a rock in Google rankings on the 24<sup>th</sup>
White Hat / Black Hat SEO | | rdominey
of April. After having to become familiar with Google webmaster tools and doing
allot of investigating I discovered that there is a website www.siteloki.com that has 6,742 links to my website. I have
tried to contact siteloki with no response. I tracked them on Whois to an
office suite in LA called the building to find that the suite listed is the
building management suite. I have had
the following sent to them via email, their contact page and posted on their website
forum and still no reply: Please take action to remove all links to this website
immediately! I have been notified by my client that your website has a
malicious attack using links from www.siteloki.com
against www.getyourphotosoncanvas.com. My client did not solicit these links, pay for these links or authorize any
third party to build links for them. They just appeared. The links are even
pointing to my client’s old website (same url). This is a big problem and I
don’t understand why these links exist. There are currently 6,471 links from
your domain. Please remove these links immediately or we will consider legal
action against your company. We have contacted Google on the behalf of our
client and informed them of this malicious act. I expect to see these links
removed immediately! Regards, I have submitted the site in the malware reporting section
of webmasters tools. I have searched but cannot find any documentation on how
to block this type of attack. It seems that Google failed to provide any means
for an honest website owner following the rules to block this type of attack and
as a result we have been unjustly penalized by Google with a drop to the bottom
in our page ranking. I would appreciate ANY HELP in removing these links and getting the Siteloki website blocked from linking to my website? Any Ideas?0 -
Partner Site Hit with Penguin - Links hurt me
I work for a network of international websites, the site I work on is for Canada. Our partners in Australia were hit by penguin hard because they hired a black hat SEO guy and didn't know. He was creating profiles on highly authoritative sites and keyword stuffing them. Now, they've completely dropped off the SERP. This is where the issue occurs, because we are all international partners we are all linked together on the header of every page so visitors can choose their country. Now, because they were hit hard and we have reciprocal links (not for rankings but for usability) will we be affected? It seems like we have, but I just want some opinions out there. Also, should we go ahead and stop linking our sites between countries to avoid this mess?
White Hat / Black Hat SEO | | BeTheBoss0