Unique Contextual Content
-
Let's say you have a page on your website which displays the current discounts available for iPhones. The page is a list of deals with buttons to reveal a promo code.
Would adding contextual content to these pages improve rankings?
If the main keywords are already on the page, such as "Save 20% on iPhone 5 with this great iPhone coupon code" where iPhone coupon code is the target keyword. Does it still make sense to put 500+ words of contextual content on that page, even when the content isn't really something the viewer cares about?
I've noticed websites doing this, and ranking well. I wanted to know if this is a significant ranking factor or just a coincidence.
-
Topical relevance (LDA) has been positively correlated as one of the strongest onsite rankings factors (https://moz.com/search-ranking-factors/correlations) and as a result has been a driving factor behind sites adding additional contextual content. In my experience, a well ranking site likely has a higher contextual relevance because it has comprehensive content on the topic demonstrating subject matter expertise...
As SEOs, we typically mimic those strategies that we know high-ranking sites have implemented in an effort to gain higher rankings ourselves. For business that aren't subject matter experts, and simply add contextually relevant content, the result isn't often improved rankings for the target keyword (e.g. iphone 5 coupons), but instead is an increase in the overall traffic to the site as a result of a broader set of long-tail keywords with rankings (get discounted iphone 5, best deal on iphone 5, etc.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Query Strings causing Duplicate Content
I am working with a client that has multiple locations across the nation, and they recently merged all of the location sites into one site. To allow the lead capture forms to pre-populate the locations, they are using the query string /?location=cityname on every page. EXAMPLE - www.example.com/product www.example.com/product/?location=nashville www.example.com/product/?location=chicago There are thirty locations across the nation, so, every page x 30 is being flagged as duplicate content... at least in the crawl through MOZ. Does using that query string actually cause a duplicate content problem?
Technical SEO | | Rooted1 -
Magento Multistore and Duplicate Content
Hey all, I am currently optimizing a Magento Multistore running with two store views (one per language). Now when I switch from one language to another the urls shows: mydomain.de/.../examplepage.html?___store=german&___from_store=english The same page can also be reached by just entering mydomain.de/.../examplepage.html The question is: Does Google consider this as Duplicate Content or it it nothing to worry about? Or should I just do a dynamic 301 redirect from the 1st version to the 2nd? I read about some hacks posted in diferent magento forums but as I am working for a customer I want to avoid hacks. Also setting "Add Store Code to Urls" didn't help.
Technical SEO | | dominator0 -
Similar Content vs Duplicate Content
We have articles written for how to setup pop3 and imap. The topics are technically different but the settings within those are very similar and thus the inital content was similar. SEOMoz reports these pages as duplicate content. It's not optimal for our users to have them merged into one page. What is the best way to handle similar content, while not getting tagged for duplicate content?
Technical SEO | | Izoox0 -
What to do about similar content getting penalized as duplicate?
We have hundreds of pages that are getting categorized as duplicate content because they are so similar. However, they are different content. Background is that they are names and when you click on each name it has it's own URL. What should we do? We can't canonical any of the pages because they are different names. Thank you!
Technical SEO | | bonnierSEO0 -
Theft of content
Hi i done a post a while ago about a compeditor stealing content from our site time and time again and this morning i have found a referal link from a site that i am not sure what it does and would like more info please. The site is http://headmetrics.com/ I have read about the site and I am just wondering if people can use this site to copy our site any advice would be great
Technical SEO | | ClaireH-1848860 -
Duplicate Content Issue
Hi Everyone, I ran into a problem I didn't know I had (Thanks to the seomoz tool) regarding duplicate content. my site is oxford ms homes.net and when I built the site, the web developer used php to build it. After he was done I saw that the URL's looking like this "/blake_listings.php?page=0" and I wanted them like this "/blakes-listings" He changed them with no problem and he did the same with all 300 pages or so that I have on the site. I just found using the crawl diagnostics tool that I have like 3,000 duplicate content issues. Is there an easy fix to this at all or does he have to go in and 301 Redirect EVERY SINGLE URL? Thanks for any help you can give.
Technical SEO | | blake-766240 -
Crawl Errors and Duplicate Content
SEOmoz's crawl tool is telling me that I have duplicate content at "www.mydomain.com/pricing" and at "www.mydomain.com/pricing.aspx". Do you think this is just a glitch in the crawl tool (because obviously these two URL's are the same page rather than two separate ones) or do you think this is actually an error I need to worry about? Is so, how do I fix it?
Technical SEO | | MyNet0 -
Solution for duplicate content not working
I'm getting a duplicate content error for: http://www.website.com http://www.website.com/default.htm I searched for the Q&A for the solution and found: Access the.htaccess file and add this line: redirect 301 /default.htm http://www.website.com I added the redirect to my .htaccess and then got the following error from Google when trying to access the http://www.website.com/default.htm page: "This webpage has a redirect loop
Technical SEO | | Joeuspe
The webpage at http://www.webpage.com/ has resulted in too many redirects. Clearing your cookies for this site or allowing third-party cookies may fix the problem. If not, it is possibly a server configuration issue and not a problem with your computer." "Error 310 (net::ERR_TOO_MANY_REDIRECTS): There were too many redirects." How can I correct this? Thanks0