Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Url-delimiter vs. SEO
-
Hi all,
Our customer is building a new homepage. Therefore, they use pages, which are generated out of a special module. Like a blog-page out of the blog-module (not only for blogs, also for lightboxes).
For that, the programmer is using an url-delimiter for his url-parsing. The url-delimiter is for example a /b/ or /s/. The url would look like this:
www.test.ch/de/blog/b/an-article
www.test.ch/de/s/management-coaching
Does the url-delimiter (/b/ or /s/ in the url) have a negative influence on SEO? Should we remove the /b/ or /s/ for a better seo-performance
Thank you in advance for your feedback.
Greetings. Samuel
-
Hi Samuel,
In general, URLs should not contain any unnecessary folders (delimiters). In your first example, the /b/ is not needed since you've already got a /blog/ folder. In the second example, that page appears to be main site content, you don't need any additional folders unless they're specifying a general topic under which you'll be adding more specific pages.
You're also burying your keywords a one step further into the URL than is needed. Google says they don't put too much weight on URL structure, but in my experiences, well planned and logical URL structures perform better. It's not going to have a huge impact on your rankings, but it will help to some degree.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Need Moz SEO Wordpress Plugin With API
Re: Moz WordPress Plugin? Hi guys,
Moz Pro | | mrezair
I need some Moz SEO Wordpress Plugins For my website working with Moz API. I've already found Moz DA-PA Checker plugin Moz DA-PA Checker But Need SEO Plugins too. Any Suggestion will be appreciated.0 -
Moz-Specific 404 Errors Jumped with URLs that don't exist
Hello, I'm going to try and be as specific as possible concerning this weird issue, but I'd rather not say specific info about the site unless you think it's pertinent. So to summarize, we have a website that's owned by a company that is a division of another company. For reference, we'll say that: OURSITE.com is owned by COMPANY1 which is owned by AGENCY1 This morning, we got about 7,000 new errors in MOZ only (these errors are not in Search Console) for URLs with the company name or the agency name at the end of the url. So, let's say one post is: OURSITE.com/the-article/ This morning we have an error in MOZ for URLs OURSITE.com/the-article/COMPANY1 OURSITE.com/the-article/AGENCY1 x 7000+ articles we have created. Every single post ever created is now an error in MOZ because of these two URL additions that seem to come out of nowhere. These URLs are not in our Sitemaps, they are not in Google... They simply don't exist and yet MOZ created an an error with them. Unless they exist and I don't see them. Obviously there's a link to each company and agency site on the site in the about us section, but that's it.
Moz Pro | | CJolicoeur0 -
Ahrefs vs Moz
Hi! I noticed the Moz DA en the Ahrefs DA are very different. Where https://www.123opzeggen.nl/ has a DA of 10 at MOZ, the DA at Ahrefs is 26. Where does this big difference come from? Do you measure in different ways? I hope you can answer this question for me. Thank you in advance!
Moz Pro | | NaomiAdivare2 -
Pages with URL Too Long
Hello Mozzers! MOZ keeps kindly telling me the URLs are too long. However, this is largely due to the structure of E-commerce site, which has to include 'brand' 'range' and 'products' keyword. For example -
Moz Pro | | tigersohelll
https://www.choicefurnituresuperstore.co.uk/Devonshire-Rustic-Oak-Bedside-Cabinet-1-Drawer-p40668.html MOZ recommends no more than 75 characters. This means we have 25-30 characters for both the brand name and product name. Questions:
If it is an issue, how to fix it on my site?
If it's not an issue, how can we turn off this alert from MOZ?
Anyone know how big an issue URLs are as a ranking factor? I thought pretty low.0 -
What to do with a site of >50,000 pages vs. crawl limit?
What happens if you have a site in your Moz Pro campaign that has more than 50,000 pages? Would it be better to choose a sub-folder of the site to get a thorough look at that sub-folder? I have a few different large government websites that I'm tracking to see how they are fairing in rankings and SEO. They are not my own websites. I want to see how these agencies are doing compared to what the public searches for on technical topics and social issues that the agencies manage. I'm an academic looking at science communication. I am in the process of re-setting up my campaigns to get better data than I have been getting -- I am a newbie to SEO and the campaigns I slapped together a few months ago need to be set up better, such as all on the same day, making sure I've set it to include www or not for what ranks, refining my keywords, etc. I am stumped on what to do about the agency websites being really huge, and what all the options are to get good data in light of the 50,000 page crawl limit. Here is an example of what I mean: To see how EPA is doing in searches related to air quality, ideally I'd track all of EPA's web presence. www.epa.gov has 560,000 pages -- if I put in www.epa.gov for a campaign, what happens with the site having so many more pages than the 50,000 crawl limit? What do I miss out on? Can I "trust" what I get? www.epa.gov/air has only 1450 pages, so if I choose this for what I track in a campaign, the crawl will cover that subfolder completely, and I am getting a complete picture of this air-focused sub-folder ... but (1) I'll miss out on air-related pages in other sub-folders of www.epa.gov, and (2) it seems like I have so much of the 50,000-page crawl limit that I'm not using and could be using. (However, maybe that's not quite true - I'd also be tracking other sites as competitors - e.g. non-profits that advocate in air quality, industry air quality sites - and maybe those competitors count towards the 50,000-page crawl limit and would get me up to the limit? How do the competitors you choose figure into the crawl limit?) Any opinions on which I should do in general on this kind of situation? The small sub-folder vs. the full humongous site vs. is there some other way to go here that I'm not thinking of?
Moz Pro | | scienceisrad0 -
Special Characters in URL & Google Search Engine (Index & Crawl)
G'd everyone, I need help with understanding how special characters impact SEO. Eg. é , ë ô in words Does anyone have good insights or reference material regarding the treatment of Special Characters by Google Search Engine? how Page Title / Meta Desc with Special Chars are being index & Crawl Best Practices when it comes to URLs - uses of Unicode, HTML entity references - when are where? any disadvantage using special characters Does special characters in URL have any impact on SEO performance & User search, experience. Thanks heaps, Amy
Moz Pro | | LabeliumUSA0 -
Need help understanding search filter URL's and meta tags
Good afternoon Mozzers, One of our clients is a real estate agent and on that site there is a search field that will allow a person to search by filtered categories. Currently, the URL structure makes a new URL for each filter option and in my Moz reports I get the report that there is missing meta data. However, the page is the same the filter options are different so I am at a loss as to how to proper tag our site to optimize those URL's. Can I rel canonical the URL's or alt rel them? I have been looking for a solution for a few days now and like I said I am at a loss of how to properly resolve these warning messages, or if I should even be concerned with the warning messages from Moz (obviously I should be concerned, they are warning messages for a reason). Thank you for your assistance in advance!
Moz Pro | | Highline_Ideas0 -
Duplicate page titles are the same URL listed twice
The system says I have two duplicate page titles. The page titles are exactly the same because the two URLs are exactly the same. These same two identical URLs show up in the Duplicate Page Content also - because they are the same. We also have a blog and there are two tag pags showing identical content - I have blocked the blog in robots.txt now, because the blog is only for writers. I suppose I could have just blocked the tags pages.
Moz Pro | | loopyal0