Getting SEO Juice back after Redirect

[viatrading1]

Hi,

On my website, many product pages were redirected over time to its product category, due to the product being unavailable.

I understand with a 301 redirect, the final URL would have lost about 15% of the link juice.

However - if after some time (e.g. 2 months, or 1 year) I remove the redirection - is the original page going to have any SEO juice, or did it already lose all of it?

Thanks,

[viatrading1]

Thank you for all your answers.

EGOL, your link is great and recent. I am removing redirections and inactive product pages are starting to be indexed. Marked your answer as the "Good Answer"

Moosa, your idea is great - will propose to my team.

Thomas, thank you for the links. Yes, the inactive products post is mine too. The other mainly for activating many pages at once though - also replied to you in there.

Cheers,

[BlueprintMarketing]

This is from you as well?

https://moz.com/community/q/inactive-products

[EGOL]

Continuity plans often contain information that remains private until needed.

[CleverPhD]

EGOL - can a I have a copy of your continuity plan? I just realized that I need to update my will.

[MoosaHemani]

totally agree with EGOL.

Also, if you are an ecommerce company where products go out of stock for some time and then comes back, why 301 redirect at the first place. My idea is to add pre-booking option or may be a subscribe button for a user so that they can subscribe to get a notification when the product will be back in stock.

Btw, this will also increase your email marketing list that you can use in multiple ways. #justathought!

[BlueprintMarketing]

EGOL

Is right John Mueller even backed it up but you have to think Google is doing this to promote https as well as get rid of the mistakes made by 302's, and my opinion is the last three are ones you can have The better.

EGOL listed this excellent article by Cyrus Shepard

https://moz.com/blog/301-redirection-rules-for-seo

http://www.bruceclay.com/blog/how-to-properly-implement-a-301-redirect/

In my opinion, you can still not go wrong by building a site with architecture in mind.

https://www.deepcrawl.com/knowledge/best-practice/managing-url-redirects-301-302-307-and-meta-refreshes/

https://www.deepcrawl.com/knowledge/best-practice/guide-to-url-design/

I know this does not matter much but remember Google is only one search engine while it might be the most important it might not matter as much depending on where you are getting your traffic if you're outside of the country?

Check your redirects and minimize them for end-user as well as yourself. In my opinion

http://www.redirect-checker.org/

Hope this is of some help,

Tom

[EGOL]

I understand with a 301 redirect, the final URL would have lost about 15% of the link juice.

It used to be that 301 redirects resulted in a loss of linkjuice.  That is no longer true, as stated by John Mueller of Google, and Gary Illyes.  https://moz.com/blog/301-redirection-rules-for-seo

However - if after some time (e.g. 2 months, or 1 year) I remove the redirection - is the original page going to have any SEO juice, or did it already lose all of it?

ALL of my 301 redirects will still in place when I am dead.  My continuity plan passed on to my heirs tells them that they better keep all of the 301s in place or face a possible substantial loss of income.  If you remove the 301 you have no guarantee that linkjuice will still fllow.... but you do have a guarantee that any human who clicks that link will find air.

In your situation...  with these URLs being previously redirected... I would simply remove the redirect and use the current page.  It might take Google a long time to reindex them unless you submit each of them for indexing.   I would try that with a few and see if Google accepts them, indexes them and returns them to a reasonable ranking.