Link juice through URL parameters
-
Hi guys, hope you had a fantastic bank holiday weekend.
Quick question re URL parameters, I understand that links which pass through an affiliate URL parameter aren't taken into consideration when passing link juice through one site to another. However, when a link contains a tracking URL parameter (let's say gclid=), does link juice get passed through?
We have a number of external links pointing to our main site, however, they are linking directly to a unique tracking parameter. I'm just curious to know about this.
Thanks,
Brett
-
Shockingly, when asked point blank if affiliate programs that employed juice-passing links (those not using nofollow) were against guidelines or if they would be discounted, the engineers all agreed with the position taken by Sean Suchter of Yahoo!. He said, in no uncertain terms, that if affiliate links came from valuable, relevant, trust-worthy sources - bloggers endorsing a product, affiliates of high quality, etc. - they would be counted in link algorithms. Aaron from Google and Nathan from Microsoft both agreed that good affiliate links would be counted by their engines and that it was not necessary to mark these with a nofollow or other method of blocking link value.
But note the point they had not mentioned what will they do with low quality links.
From the above points it clear that Google will passes a link juice. But still many of us in affiliate industry uses a parameters and redirects in affiliate urls. Reason is just simple not all the affiliate are as genuine or reputed as Amazon. So if your links in 50 sites and may be 40 site can be those which Google does not like so links from those site may harm your site.
So as I said above its always good to save website's image while leaving some link juice.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there any set benefit in using a URL tracking engine on a domain for passing link juice?
Is there any set benefit in using a URL tracking engine on a domain for passing link juice? I.E. xxxx.com?$id=1111 to then redirect to shareasale? The client has an affiliate program and is thinking of running one in-house as well. Is there a benefit to a “redirect engine” that uses the website root domain?
Intermediate & Advanced SEO | | KellyBrady1 -
Index an URL without directly linking it?
Hi everyone, Here's a duplicate content challenge I'm facing: Let's assume that we sell brown, blue, white and black 'Nike Shoes model 2017'. Because of technical reasons, we really need four urls to properly show these variations on our website. We find substantial search volume on 'Nike Shoes model 2017', but none on any of the color variants. Would it be theoretically possible to show page A, B, C and D on the website and: Give each page a canonical to page X, which is the 'default' page that we want to rank in Google (a product page that has a color selector) but is not directly linked from the site Mention page X in the sitemap.xml. (And not A, B, C or D). So the 'clean' urls get indexed and the color variations do not? In other words: Is it possible to rank a page that is only discovered via sitemap and canonicals?
Intermediate & Advanced SEO | | Adriaan.Multiply0 -
Suggestions on Link Auditing a 70,000 URL list?
I have a website with nearly 70,000 incoming links, since its a somewhat large site that has been online for 19 years. The rate I was quoted for a link audit from a reputable SEO professional was $2 per, and clearly I don't have $140,000 to spend on a link audit 🙂 !! I was thinking of asking you guys for a tutorial that is the Gold Standard for link auditing checklists - and do it myself. But then I thought maybe its easier to shorten the list by knocking out all the "obviously good" links first. My only concern is that I be 100% certain they are good links. Is there an "easiest approach" to take for shortening this list, so I can give it to a professional to handle the rest?
Intermediate & Advanced SEO | | HLTalk0 -
302 to a page and rel=canonical back to the original (to preserve url juice)?
Bit of a weird case, but let me explain. We use unbounce.com to create our landing pages, which are on a separate sub-domain (get.domain.com).
Intermediate & Advanced SEO | | dragonlawhq
Some of these landing pages have a substantial amount of useful information and are part of our content building strategy (our content marketers are able to deploy them without going through the dev team cycle). We'd like to make sure the seo page-juice is counting towards our primary domain and not the subdomain.
(It would also help if we one day stop using unbounce and just migrate our landing page content to our primary website). Would it be an SEO faux-pas to do the following:
domain.com/awesome-page ---[302]---> get.domain.com/awesome-page
get.domain.com/awesome-page ---[rel=canonical]---> domain.com/awesome-page My understanding is that our primary domain would hold all the "page juice" whilst sending users to the unbounce landing page - and the day we stop using unbounce, we just kill the redirect and host the content on our primary domain.0 -
Do 404s really 'lose' link juice?
It doesn't make sense to me that a 404 causes a loss in link juice, although that is what I've read. What if you have a page that is legitimate -- think of a merchant oriented page where you sell an item for a given merchant --, and then the merchant closes his doors. It makes little sense 5 years later to still have their merchant page so why would removing them from your site in any way hurt your site? I could redirect forever but that makes little sense. What makes sense to me is keeping the page for a while with an explanation and options for 'similar' products, and then eventually putting in a 404. I would think the eventual dropping out of the index actually REDUCES the overall link juice (ie less pages), so there is no harm in using a 404 in this way. It also is a way to avoid the site just getting bigger and bigger and having more and more 'bad' user experiences over time. Am I looking at it wrong? ps I've included this in 'link building' because it is related in a sense -- link 'paring'.
Intermediate & Advanced SEO | | friendoffood0 -
What is value in a back-link from article with multiple links pointing to various other sites?
In a standard article with 400-500 words my site got a back-link. However, within the article there are 4 other links pointing to other external content as well (so total 5 links within articles all pointing to external sites, and 1 of the links is to my site). All links are to relevant external content that is. Question: wouldn't it be much more valuable for my site if only my site got a back-link from the article, as less link juice is now passed to my site, since there are 4 other links pointing to various sites from this same article? Or, is the case that given the other links are pointing to quality material it actually makes the link to my site look more credible and at the end of the day have more value. Conclusion: is it that on one hand less links in same article is better from a link juice perspective, however, from a credibility perspective it looks more convincing there are other links pointing to quality content?
Intermediate & Advanced SEO | | knielsen0 -
What url should i link to?
Hi everybody, after some discussions i decided to keep my page on the old domain for better seo rankings; However, the new third level domain sounds better: poltronafraubrescia.zenucchi.it.... the question is: i'm going to recive a high value link and i don't know if i should link directly to the old adress ( www.zenucchi.it/ITA/poltrona-frau-brescia.it ) where the page is located or to the new one by making a 301 redirect to the previous. what's best? and second question what's the way to keep the page on this adress ( www.zenucchi.it/ITA/poltrona-frau-brescia.it ) but show poltronafraubrescia.zenucchi.it as url? thank you guido
Intermediate & Advanced SEO | | guidoboem0 -
Dynamic Links vs Static Links
There are under 100 pages that we are trying to rank for and we'd like to flatten our site architecture to give them more link juice. One of the methods that is currently in place now is a widget that dynamically links to these pages based on page popularity...the list of links could change day to day. We are thinking of redesigning the page to become more static, as we believe it's better for link juice to flow to those pages reliably than dynamically. Before we do so, we need a second opinion.
Intermediate & Advanced SEO | | RBA0