Local Versus National SEO - Considerations
-
I have a customer who is currently a local business but with aspirations of franchising and becoming a national concern, historically I have had quite a lot of success in the Local space, but this will be the first national account so I am looking for any advice on SEO best practice for national businesses.
Particularly I am looking at where the business will have a common set of products / services but will have multiple trading addresses / service areas.
Any advice would be much appreciated. TIA
-
Hi there.
If you google your query - http://bfy.tw/7rNu, you'll see there is quite a bit of advise on MOZ forum.
Overall it comes down to expanding content for national arena, at the same time making sure that you do not remove much content, which makes website rank locally.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Prerender.io/React going to negatively impact our SEO efforts?
On any page on the site (https://theadventurepeople.com/), the same short code appears. Having investigated Google index pages, Google's cache and Fetch & Render, it does look like Google can view the content and index it, but we're not 100% convinced. Background technical information from the web developer: The website is a single page application built using React. The site is setup with Prerender: https://prerender.io/ (which renders the javascript in a browser, saves the static HTML, and returns that to crawlers). Is Prerender.io/React going to negatively impact our SEO efforts?
Web Design | | Wagada0 -
Drupal Domain Access SEO Issues
I'm working with a new developer to redesign several Drupal sites and have 3-4 sites with similar designs and modules. The developer is keen on using Drupal Domain Access to make maintenance and sharing user information easier. Each site currently has a unique domain and content (although the sites are in related niches). Are there issues from an SEO perspective with the Drupal Domain Access Module? With only one instance of Drupal on the backend will Google somehow not view these as independent sites? Thanks for any info!
Web Design | | talltrees0 -
How we can check whether website design is good for SEO or not?
Is there any tool available to check website design whether it is good for SEO or not?
Web Design | | ross254sidney0 -
Are Carousels Bad for SEO?
My real estate web site was migrated form Drupal to Wordpress last July. The ranking have dropped a lot since migration. One of the things we changed is that we have added two carousels to the home page. Most of the text is below the carousels. Is this bad for SEO? Thanks,
Web Design | | Kingalan1
Alan1 -
On Page Local SEO
What do you believe is the best approach when it comes to Local SEO for businesses in 2013?
Web Design | | BlueRockDigital0 -
SEO Issues From Image Hotlinking?
I have a client who is hotlinking their images from one of their domains. I'm assuming the images were originally stored on the first domain (let's call it SiteA.com) and when they were putting together SiteB.com, they decided to just link to the images directly on SiteA.com instead of moving the images to Site B. Essentially hotlinking. Site A is not using the images in any way and in essence is just a gateway for their other sites and in this case a storage for their images. It doesn't use those images at all, so it really doesn't get any benefits of the images being referenced since I read that Google sometimes counts that hotlinking as a "vote" for the original image. But again, since ite A doesn't use the images that are being hotlinked at all, there's no benefit for Site A. My concern is that it's affecting their SEO for Site B because it makes it look like Site B is simply scraping data by hotlinking those images from Site A. Their programmer suggested creating a virtual directory so that it "looked" like it was coming from Site B. My guess is that Google can see this, so then not only will it look like Site B is scaping/hotlinking images, but also trying to hide it which may send up red flags to Google. My suggesstion to them was to just upload the images correctly into their own images directory on Site B. They own the images, so there's not any copyright issue, but that if they want proper SEO credit for that content, it all needs to be housed on the correct server and not hotlinked. Am I correct in this or will the virtual directory serve just as well?
Web Design | | GeorgiaSEOServices1 -
What is the difference of HTML5 and web 2.0? What is web 2.0 and is this better for seo?
A little bit confused with the new stuff. The web 2.0 webpages are so much better? What changes?
Web Design | | Naghirniac0 -
Combining web pages and it's affects on SEO?
We are looking into amending a website we are working on to try and combine 2 or 3 current pages onto one page. This site is similar to an estate agents site and currently has images, map, floor plan sub pages etc. Can anyone tell me, if we were to combine these pages and include the above details on one page, how that would affect the current search engine rankings?
Web Design | | SoundinTheory0