Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How long does it take to rank easy keywords?
-
I have an established site with low keyword ranking and the keyword I am wanting to rank for it rated below 10 on Moz. It has been a few days since I published the article.
-
Hi there!
Unfortunately there's no definitive answer to this question. Choosing a keyword that should be "easy" to rank for doesn't always mean that you will rank for it. There are a few problem with that thought process. 1) There are probably other people doing the same research trying to rank for the same "easy" keyword as you. While that is still a less competitive term, you are still competing with the other websites that are optimized for this keyword. 2) You can't just add a keyword to a website and expect to rank for it.
Are you trying to rank your homepage? Or a new blog/article? It would likely be easier to get a homepage to rank for an "easy" keyword than a new blog post because your homepage is likely to have a higher page authority. What is your website's domain authority? Is it comparable to the other websites that are already ranking for this term?
There are a variety of factors that go into rankings, and even if you are focusing on one specific term, you should also spend time improving the rest of your website as well to ensure you have the best possible chance of ranking in the SERPs.
Hope this helps!
-
Million dollar question - firstly does your site deserve to rank. Do you actually answer the query or is it a 50 word answer and your just hoping Google will rank you. You need to be writing 10x content (https://moz.com/blog/how-to-create-10x-content-whiteboard-friday)
Assuming you have a decent answer, the next question is. How often is Google crawling your website (the only way to find out is to look in your server logs). It could be that Google hasn't even crawled the page yet, if it hasn't crawled the page its not going to rank.
Finally assuming you wrote a great article and Google has read it, how authoritative are you in this niche. If you website is all about cars and suddenly you write an article about pens because its low competitive and you want the traffic, Google is smart enough know to understand you have probably written the article for SEO traffic and probably won't rank you high.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords are indexed on the home page
Hello everyone, For one of our websites, we have optimized for many keywords. However, it seems that every keyword is indexed on the home page, and thus not ranked properly. This occurs only on one of our many websites. I am wondering if anyone knows the cause of this issue, and how to solve it. Thank you.
Technical SEO | | Ginovdw1 -
Website ranking declined after connecting to CDN
Hi! We are trying to rank https://windowmart.ca for various local search terms. Our head office is in Edmonton where we try to rank https://windowmart.ca/edmonton-windows-doors/ for such terms as "windows Edmonton", "replacement windows Edmonton", "windows and doors Edmonton" as well as others. The website was the leader in its niche for around 2 years. Then we've got some server related issues, moved to a new server and connected CDN Nitropack that really improved our google speed test results. Recently we noticed that our rankings started to drop. Do you know if Nitropack can negatively effect local SEO rankings? Thank you!
Technical SEO | | vaskrupp0 -
Page Rank Flow
I wonder if someone can help me understand clearly page rank flow. If we have a website with a Home page, Services, About and Contact as a very basic website and the page rank will flow to each of those pages from the Home page (i'm not including internal linking between pages or anchor text from the home page content - this is a question purely about home page flow via the main navigation). If the Services page had 3 drop down pages. Would the home page rank also flow to each of these or is it going to the Services page which then distributes it to the three drop down. So instead of Home page rank flowing to 3 pages 33% each - it is flowing to 6 pages 16.6% each. Or is it flowing to 3 pages - 33.3% then the Services pages get a third of 33.3% ->10.1% I know this is simplifying it all a great deal- but it is the basic concept I am trying to grasp on this simple example. Thanks
Technical SEO | | AL123al0 -
Lost ranking after domain switch
I recently migrated from https://whitefusemedia.com to https://whitefuse.com. The website URL structure and content remained the same and I followed all the best practice guidance regarding checks on the new domain and appropriate 301 redirects. I have seen traffic drop by about 50% and the traffic that is still coming through is mainly coming through links still listed by Google under the old domain (https://whitefusemedia.com). Is this normal? Should I expect to see this bounce back, or is there anything I can do now to regain the rankings?
Technical SEO | | wfm-uk0 -
Do Meta Keywords matter?
I am a firm believer in the fundamentals of SEO but is there any data to support its impact positively or negatively towards a sites rank?
Technical SEO | | Brandonp0 -
How to fix keyword cannibalization?
Hello All, I am a webmaster of http://www.bannerbuzz.com and I have some problem in keyword cannibalization in my store, i have lots of categories related to banners, and in Banner section my my keyword is vinyl banners and my all categories urls structure connected with vinyl banners, I am definitely sure that keyword cannibalization issue in my website and i want to resolve it as soon as possible, so can anyone please help me how can i resolve this issue with effective way or without affected my keyword ranking? My Keywords Vinyl Banners : http://www.bannerbuzz.com/full-color-vinyl-banners.html
Technical SEO | | CommercePundit
Custom Banners : http://www.bannerbuzz.com/custom-vinyl-banners.html
Outdoor Banners : http://www.bannerbuzz.com/outdoor-vinyl-banners.html My 1 keyword vinyl banners is affected, so can anyone please look at these pages and let me know how can i resolve keyword cannibalization from my website.? Thanks
BannerBuzz.com0 -
How long should I keep 301 redirects?
I have modified a the URL structure of a whole section of a website and used mod_rewrite 301 redirect to match the new structure. Now that was around 3 months ago and I was wondering how long should I keep this redirect for? As it is a new website I am quite sure that there are no links around with the old URL structure but still I can see the google bot trying from time to time to access the old URL structure. Shouldn't the google bot learn from this 301 redirect and not go anymore for the old URL?
Technical SEO | | socialtowards0 -
How long will Google take to stop crawling an old URL once it has been 301 redirected
I need to do a clean-up old urls that have been redirected in sitemap and was wondering about this.
Technical SEO | | Ant-8080
