Do you still loose 15% of value of inbound links when you redirect your site from http to https (so all inbound links to http are being redirected to https version)?
-
I know when you redesign your on website, you loose about 15% internally due to the 301 redirects (see moz article: https://moz.com/blog/accidental-seo-tests-how-301-redirects-are-likely-impacting-your-brand), but I'm wondering if that also applies to value of inbound links when you redirect your http://www.sitename.com to https://www.sitename.com.
I appreciate your help!
-
Exactly what Thomas said.
-
If it's easy for you to get them to change them, then yes I would, however I wouldn't spend more than a quick email on getting it done.
-
Thanks, Logan. So do you think there is any value in having the top inbound links (highest domain authority) change their links to the https version of the site?
-
There is no value or authority lost with the redirects from non-secure to secure. Google gives slightly more weight to sites that go secure, so the trade off is they don't ding those types of redirects anymore.
Gary Illyes also recently stated that any type of 3xx redirect no longer loses PageRank - take that with a grain of salt though, I only provided this bit of info to put you at ease about redirects for HTTP > HTTPS.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HTTPS Migration & Preserving Link Equity
Hey All — I’m working with a site that is migrating to HTTPS and had a couple questions. I read Moz’s ‘SEO Tips & Tricks for HTTPS’ post but want some clarification on a couple items. Aside from using https canonicals... 1. What is the best way to preserve link equity from inbound links? Site wide 301 Redirect in .htacess? 2. What is the best way to redirect internal links from http to https? The site uses absolute internal links. THX!
Technical SEO | | JJLWeber0 -
New site - http or https?
Hi. We are currently in the process of creating a new website. We will be using our old domain name. However, the current website is currently live on both http and https protocols, with no re-directs in place. When we launch the new website, we would like to redirect everything to one or the other. Would the preference be to use https as the preferred protocol?
Technical SEO | | Lexica0 -
If I want clean up my URLs and take the "www.site.com/page.html" and make it "www.site.com/page" do I need a redirect?
If I want clean up my URLs and take the "www.site.com/page.html" and make it "www.site.com/page" do I need a redirect? If this scenario requires a 301 redirect no matter what, I might as well update the URL to be a little more keyword rich for the page while I'm at it. However, since these pages are ranking well I'd rather not lose any authority in the process and keep the URL just stripped of the ".html" (if that's possible). Thanks for you help! [edited for formatting]
Technical SEO | | Booj0 -
Redirect chains after a site migration
Hi A clients site was originally canonicalised to the www. from the non www versions Now its migrating to an international config of www.domain.com/uk and www.domain.com/us with the existing pages/urls (such as www.domain.com/pageA) 301'd to the new www.domain.com/uk/pageA for example Will this will create a 301 redirect chain due to the existence of the original canonicalised urls or is the way that works 'catch all' so to speak, and automatically update the canonical 301 redirects of the non www old architexcture url's to the new international architecture URL's ? I presume so but just want to check ? cheers dan
Technical SEO | | Dan-Lawrence0 -
Does adding subcategory pages to an commerce site limit the link juice to the product pages?
I have a client who has an online outdoor gear company. He mostly sells high end outdoor gear (like ski jackets, vests, boots, etc) at a deep discount. His store currently only resides on Ebay. So we're building him an online store from scratch. I'm trying to determine the best site architecture and wonder if we should include subcategory pages. My issue is that I think the subcategory pages might be good from a user experience, but it'll add an additional layer between the homepage and the product pages. The problem is that I think a lot of user's might be searching for the product name to see if they can find a better deal, and my client's site would be perfect for them. So I really want to rank well for the product pages, but I'm nervous that the subcategory pages will limit the link juice of the product pages. Home --> SubCategory --> Product List --> Product Detail Home --> Men's Ski Clothing --> Men's Ski Jack --> North Face Mt Everest Jacket Should I keep the SubCategory page "Men's Ski Clothing" if it helps usability? On a separate note, the SubCategory pages would have some head keyword terms, but I don't think that he could rank well for these terms anytime soon. However, they would be great pages / terms to rank for in the long term. Should this influence the decision?
Technical SEO | | Santaur0 -
Redirecting the .com of our site
Hey guys, A company I consult for has a different site for its users depending on the geography. Example: When a visitor goes to www.company.com if the user is from the EU, it gets redirected to http://eu.company.com If the user is from the US, it goes to http://us.company.com And so on. I have two questions: Does having a redirect on the .com will influence rankings on each specific sub-site? I suspect it will affect the .com since it will simply not get indexed but not sure if affects the sub domains. The content on this sub-sites are not different (I´m still trying to figure out why they are using the sub-domains). Will they get penalized for duplicate content? Thanks!
Technical SEO | | FDSConsulting0 -
Mini site links?
Can anyone point me to information about the "mini" site links on the Google search results or tell me how to get them set up? These aren't the full site links that show 3 by 3 under the first listing but small text links that appear for certain results. (See attached image for reference.) Are these something that can controlled/requested? NAj6E.png
Technical SEO | | DVanSchepen0 -
Looking for some help adding a 301 redirect for my Site
Hi there, I am trying to eliminate the 'www' using a 301 redirect script as I have duplicate page titles for both versions (with and without the 'www') I checked the page authority and found the pages without the 'www' to be ranked higher. For this reason I believe it would be wise to go for this option. I have an .htaccess file, all I need is the code and I should be ok 🙂 Thanks!
Technical SEO | | debeenus0