Category Page - Optimization the product's anchor.
-
Hello,
Does anybody have real experience optimizing internal links in the category page? The category pages of my actual client uses a weird way to link to their own products.
Instead of creating diferents links (one in the picture, one in the photo and one in the headline), they create only one huge link, using everything as anchor (picture, text, price, etc.).
URL: http://www.friasneto.com.br/imoveis/apartamentos/para-alugar/campinas/
This technique can reduce the total number of links in the page, improving the strenght of the other links, but also can create a "crazy" anchor text for the product.
Could I improve my results creating the standard category link (one in the picture, one in the photo and one in the headline)?
Hope it's not to confuse.
-
Actually my question wasnt't about the img itself, was the fact that i don't use only the image as anchor. We use the whole block.
Anyway, thanks for answering.
-
So you are talking about the full image (text included in it) linking as a single link to the final property, right?
alt="Apartamento para Alugar em Campinas Residencial Vila Bella" title="Apartamento para Alugar em Campinas Residencial Vila Bella">
the bold part is your anchor text. It would not be "improved" by separating the 1 link to 3 (1 for image, 1 for text, 1 for photo, image and photo are not one and the same btw?). It would be improved if you made sure your keywords used above make sense and are actually what people search for in the order listed or part of them.
I would keep it the way it is, the other way would not really improve it, although it would give you more control and options over it and it would also give the originating page more TEXT content, instead of a bunch of picture. Google cannot READ pictures. It does read titles for them and alt text for them, but they are NOT replacement for TEXT CONTENT.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My product category pages are not being indexed on google can someone help?
My website has been indexed on google and all of its pages can be found on google except for the product category pages - which are where we want our traffic heading to, so this is a big problem for us. Our website is www.skirtinguk.com And an example of a page that isn't being indexed is https://www.skirtinguk.com/product-category/mdf-skirting-board/
Intermediate & Advanced SEO | | chelseaskirtinguk0 -
Product pages and rank brain
Hello, On product pages does the content matter or does the presentation and answering the user intent matter more ? I know for informational query content definitely matters but with rank brain, I am thinking that for pages where your present product content doesn't matter as much ? Am I right ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
May integrating my main category page in the index page improve my ranking of main category keyword?
90% of our sales are made with products in one of our product categories.
Intermediate & Advanced SEO | | lcourse
A search for main category keyword returns our root domain index page in google, not the category page.
I was wondering whether integrating the complete main category directly in the index page of the root domain and this way including much more relevant content for this main category keyword may have a positive impact on our google ranking for the main category keyword. Any thoughts?1 -
Canonical's, Social Signals and Multi-Regional website.
Hi all, I have a website that is setup to target different countries by using subfolders. Example /aus/, /us/, /nz/. The homepage itself is just a landing page redirect to whichever country the user belongs to. Example somebody accesses https://domain/ and will be redirected to one of the country specific sub folders. The default subfolder is /us/, so all users will be redirected to it if their country has not been setup on the website. The content is mostly the same on each country site apart from localisation and in some case content specific to that country. I have set up each country sub folder as a separate site in Search Console and targeted /aus/ to AU users and /nz/ to NZ users. I've also left the /us/ version un-targeted to any specific geographical region. In addition to this I've also setup hreflang tags for each page on the site which links to the same content on the other country subfolder. I've target /aus/ and /nz/ to en-au and en-nz respectively and targeted /us/ to en-us and x-default as per various articles around the web. We generally advertise our links without a country code prefix, and the system will automatically redirect the user to the correct country when they hit that url. Example, somebody accesses https://domain/blog/my-post/, a 302 will be issues for https://domain/aus/blog/my-post/ or https://domain/us/blog/my-post/ etc.. The country-less links are advertised on Facebook and in all our marketing campaigns Overall, I feel our website is ranking quite poorly and I'm wondering if poor social signals are a part of it? We have a decent social following on Facebook (65k) and post regular blog posts to our Facebook page that tend to peek quite a bit of interest. I would have expected that this would contribute to our ranking at least somewhat? I am wondering whether the country-less link we advertise on Facebook would be causing Googlebot to ignore it as a social signal for the country specific pages on our website. Example Googlebot indexes https://domain/us/blog/my-post/ and looks for social signals for https://domain/us/blog/my-post/ specifically, however, it doesn't pick up anything because the campaign url we use is https://domain/blog/my-post/. If that is the case, I am wondering how I would fix that, to receive the appropriate social signals /us/blog/my-post/, /aus/blog/my-post/ & /nz/blog/my-post/. I am wondering if changing the canonical url to the country-less url of each page would improve my social signals and performance in the search engines overall. I would be interested to hear your feedback. Thanks
Intermediate & Advanced SEO | | destinyrescue0 -
Google's 'related:' operator
I have a quick question about Google's 'related:' operator when viewing search results. Is there reason why a website doesn't produce related/similar sites? For example, if I use the related: operator for my site, no results appear.
Intermediate & Advanced SEO | | ecomteam_handiramp.com
https://www.google.com/#q=related:www.handiramp.com The site has been around since 1998. The site also has two good relevant DMOZ inbound links. Any suggestions on why this is and any way to fix it? Thank you.0 -
Will Google bots crawl tablet optimized pages of our site?
We are in the process of creating a tablet experience for a portion of our site. We haven’t yet decided if we will use a one URL structure for pages that will have a tablet experience or if we will create separate URLs that can only be access by tablet users. Either way, will the tablet versions of these pages/URLs be crawled by Google bots?
Intermediate & Advanced SEO | | kbbseo0 -
What's the best .NET blog solution?
I asked our developers to implement a WordPress blog on our site and they feel that the technology stack that is required to support WP will interfere with a number of different .NET production applications on that server. I can't justify another server just because of a blog either. They want me to find a .NET blog solution. The only thing that looks decent out there is dotnetblogengine.net. Has anyone had any experience with this tool or any others like it? Thanks, Alex
Intermediate & Advanced SEO | | dbuckles1 -
Could the top SEO's such as Rand enter any arena?
This is just a post for fun really. Do you think the top 3 SEO's in the world could be in the top 3 results of any industry in 6 months? I would love to see this in action really, a couple of guys against industry giants in insurance or something.
Intermediate & Advanced SEO | | activitysuper0