Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Advice On The Best Facebook Advertising Guide

Paid Search Marketing

543

TTGDavid last edited by

Hey Everyone,

I am looking for some recommendations on the best Facebook Advertising guides that are available. I have been advertising on facebook for some time but want to hone my skills to get better value and I am looking for the best guide.

Hope some of you can throw me some recommendations.

Thanks
1 Reply Last reply
Reply Quote 0
Alick300 last edited by

Hi,

There are numerous guide available online and I would like to suggest you two guides/tutorial that I find useful.

https://klientboost.com/ppc/facebook-ad-targeting/

https://klientboost.com/ppc/facebook-ads/

Video Tutorial

1>https://www.lynda.com/Facebook-tutorials/Facebook-Advertising-Fundamentals-2016/466185-2.html

2>https://www.lynda.com/Facebook-tutorials/Advanced-Facebook-Advertising-2016/466186-2.html

Thanks
1 Reply Last reply
Reply Quote 1

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

What is the best way to update Adwords final URLs if I'm moving to a new CMS?

Hi there - One of my clients is redeveloping its website. That means, the domain is remaining the same, but the whole site is being rebuilt in wordpress so all the adwords final URLs need to change OR be redirected. There are 550 live adgroups and 3400 ads. We haven't set up tracking. I can't find anywhere what the best thing to do is in this case. The key issues seem to be: 1. 301 redirects - given we have to do these anyway as part of migration, this seems to be the easiest path as Google is ok about redirects as long as they don't go to a different domain. From what I'm hearing, you don't get adversely impacted in terms of quality score etc. This has the huge advantage that you don't have to edit the ad therefore no loss of statistical history or risk of downtime whilst you wait for approval. HOWEVER, there is some concern that if you then redirected again IN THE FUTURE, the redirect might not work (in some browsers) or cause a loop. I'm also concerned that it's messy to leave it like that (ie: with the wrong URLs throughout). 2. Buik updating ads - I don't think this is an option as if you bulk download and then reupload, Google will see this as a new ad, and delete all the statistical history - I'm also concerned that that WOULD impact quality score as you'd be starting from scratch! 3. Changing each ad individually - as far as I understand you'd have to create copies of all the ads (so that you keep the history of the old ones) and effectively create new ones with the correct URL - one by one. You end up with a messy account (a lot of paused ads) but you keep the history? This is obviously the most time consuming and I can't see a way of avoiding ads having to go in for approval again, given the urls are all different, so you'd have to do this a an ad level, not an adgroup/campaign level etc. People redevelop their websites (without changing domains) all the time. It seems strange that no one is mentioning this problem! Any ideas?! Many thanks
Paid Search Marketing | | catalystmdc

0
What's the best call tracking system to use for PPC & subsequent landing pages?

Client has about 30 locations. Not planning to get too fancy (i.e. like putting JS on the page so that a dynamically generated phone is displayed to track keywords). At this point, just we only want to see if PPC is providing telephone conversions. I've used Mongoose Metrics before and it seemed good. However, I don't want to go with something simply because it's what I already know. Would love to know some of your favourites and if there are better options. Also - client is in Canada. Not sure if that makes a difference.
Paid Search Marketing | | woodsy1010

0
Does anyone have any analytics for programmatic mobile advertising?

With reports like Business Insiders Programmatic Ad Buying On Mobile Is Rising At An Incredibly Fast Clip, Here's What You Need To Know (http://www.businessinsider.com/the-of-programmatic-ad-buying-on-mobile-2013-11), I'm starting to wonder if this is really an effective marketing vehicle. Personally, I avoid mobile ads like the plague when I'm on my smartphone and most ads look to me like poorly targeted junk, but I could be way off. If you've tried it out, I'd love to know what the post-click behavior is on programmatic mobile ads. Do your mobile visitors convert on any level? Is there any ROI data you could reference?
Paid Search Marketing | | MeghanS

0
Advertising on Bing...

Hi Mozzers, Just wondering how many of you had used Bing Advertising and what kind of results you got compared to Google's PPC ads? Just wondering whether or not to set up a few campaigns and trial it. Thanks!
Paid Search Marketing | | KarlBantleman

0
What are the best ways that PPC and SEO can work together?

This has come up recently internally as we are an agency that traditionally only focuses on SEO. However, when asked to articulate the benefits of how they can work together I normally see rather vague and non-actionable answers that don't really translate to real life always. I can understand how you can use SEO techniques to improve the ROAS of a PPC campaign by improving the quality of a landing page. I am also aware of a number of ways you can use Adwords data from your campaign to improve your SEO campaign but I am curious to know. How else can the two channels work together to help each other out?
Paid Search Marketing | | SearchAcademy

0
Facebook getting more aggressive?

Hi, I don't know about you but I have been comparing our Facebook posts in the last three months. Sometimes we use promoted posts and sometime we go with traditional posts. In the last few weeks, it has come to my attention that Facebook is barely showing regular posts to anyone. If they go like this, I'm afraid regular posts will be almost like private posts for your eyes only. Examples: Regular post: 103 views after 3 days Promoted post ($10] : 10206 views after 3 days
Paid Search Marketing | | Gamer07

0
Doing Google Places for customer - best solution?

I work at a media agency in Denmark and I'm trying to open a Google Places-account for one of our retail-customers which is to be linked to the customers AdWords-account. I created a Places account and via bulk upload I submitted the customers 74 locations. I was then asked to verify my bulk upload, which I did. That's two weeks ago, and I've tried to get help from our Google contact but to little avail. Could the problem be that I am doing the places account on behalf of our customer, and thus when I am asked to verify the upload I supply my own information (contact phone and business name) rather than the customers? Have any of you had a similar experience? Is there an alternate path I can take to solve this?
Paid Search Marketing | | Iumreprise

0
Fell for TopSEOs...advice?

I'm so embarrassed I could just spit, but instead I am seeking some friendly advice. I run ContentEqualsMoney.com, a copywriting company. We've been in business for just over a year and have done incredibly well. Of course, we do SEO copywriting but really focus on content marketing as a system for our clients. So last month I got a random call from TopSEOs.com. I remember looking at their site last year but didn't put much thought into it. When they called, my ears perked at the pitch. They could submit our site for ranking and we would only pay if we were found in the top ten. I thought - what the heck, what are the chances my site would rank. I checked them out on opensiteexplorer and saw they had crazy SEO juice so happy times. Then last week I saw the charge on our company credit card, sure enough we had made it to the top ten in SEO copywriting. I was flabbergasted but happy as a clam. So yesterday I check out their site and we were ranked #1 for SEO Copywriting. For about two seconds I was jumping for joy...but after that I got sick to my stomach. In all the chaos with end of year stuff and the holidays I never considered the fact that they didn't take any references. They never evaluated anything. Here we were ranked #1 and they couldn't possibly know anything about us. Not to mention that there are plenty of more established SEO Copywriting companies. I'm starting to freak out... I looked at my "competition" and buzzwrite.com (ranked #9) doesn't even exist anymore. So I searched for "topseos scam" and found a wealth of info from 2009 and 2010. I feel like such an idiot. We thought we were paying for an evaluation process but I guess we just got hosed for a ludicrous ranking. Now I don't know what to do. I want to hide under a rock. Do I need to worry about losing authority cred for being on this site? Should I tell them to keep the money but take my profile off their site asap? Or should I just keep my head down, see if any leads generate and then make sure to not pay them any additional monies? I was going to ask this privately but if my stupidity can help anybody else avoid these people that would make me feel less like upchucking. Thanks!
Paid Search Marketing | | AmieMarse

0