Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Website rankings drop significantly after moving to new hosting provider
-
My website - www.isacleanse.co.nz has dropped from being top10 rankings for all of my keywords to not even being in top 50 after just checking now.
It used to be hosted on: www.1stdomains.nz
It got migrated to Sitground servers about a month agoSee attached screenshot - would moving hosting provider cause such a huge drop? Or would there be anything else I should be looking at ?
-
Now that I check rankings for isacleanse.co.nz (without the www.) the keywords are all ranking in the same spot they used to be... so what I can gather there is no issue but instead my 'rank tracker' for keywords within MOZ was updating the rankings for a www. when the rankings have now moved to the non www. site?
Does that make sense? I've now reinstated back the www. before the domain name as I prefer it this way.
I will still make those changes that you've mentioned above! Much appreciated
-
Make sure that you are doing 301 redirects from your www links to your new non-www links. This will tell search engines where the new pages are.
-
Not as important reason as the rest I mentioned. Correct all and will be fine.
-
Thanks for your responses Frank & Krzysztof!
From what I can tell the site has been migrated and is now showing as isacleanse.co.nz and it used to have a www. before it - would this be the reason for the drop?
-
Hi Sandi Matic.
Indeed, server location is in US and that matters.
On the other hand I see in google search result versions of your website: with www and without www. I see also this at the end of google results:
"In order to show you the most relevant results, we have omitted some entries very similar to the 89 already displayed.
If you like, you can repeat the search with the omitted results included."
so this means you have some amount of similar content.In code I see this: but your website is dedicated to New Zealand right? Change this (and all other) to en-NZ. Setting hreflang can help too.
Also you have little amount of linking domains (weak or weaker domains after new penguin 4). Worth to do is linkbuilding.
Another errors are meta descriptions are part of main content, heading h1 doubled, etc. To check all, page by page seo audit is needed. Even if you had it before, now you have to fix those onpage things to get better serps/traffic.
-
I only see 2 reasons for your rank to drop like this after switching servers. Your site is slower after the move and your servers location(not sure about this one, maybe someone else can confirm).
#1 - Site speed is a key factor for ranking so if you had excellent speed and you switched to average speed, this could be one of the cause.
Did you notice if your site is slower after the move? And how long after the move did your rank start dropping?
#2 - If your server was in New Zealand and now it's, lets say in the US, there is an added respond time for people looking for you website in New Zealand.
Do you know in which country is the new server located in? A good CDN might help if that's the issue.
I hope this points you in the right direction to get your issue resolved!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to handle annual events on a website?
Every year our company has a user conference with between 300 - 400 attendees. I've just begun giving the event more of a presence on our website. I'm wondering, what is the best way to handle highlights from previous years? Would it be to create an archive (e.g. www.companyname.com/eventname/2015) while constantly updating the main landing page to promote the current event? We also use an event website (cvent) to handle our registrations. So once we have an agenda for the current years event I do a temporary redirect from the main landing page to the registration website. I don't really like this practice and I feel like it might be better to keep all of the info on the main domain. Wondering if anybody has any opinions or feedback on that process as well. Just looking for best practices or what others have done and have had success with.
Web Design | | Brando161 -
Will interlinking using dynamic parameters in url help us in increasing our rankings
Hi, Will interlinking our internal pages using dynamic parameters(like abc.com/property-in-noida?source=footer) help us in increasing our rankings for linked pages OR we should use static urls for interlinking Regards
Web Design | | vivekrathore0 -
Duplicate content on websites for multiple countries
I have a client who has a website for their U.S. based customers. They are currently adding a Canadian dealer and would like a second website with much of the same info as their current website, but with Canadian contact info etc. What is the best way to do this without creating duplicate content that will get us penalized? If we create a website at ABCcompany.com and ABCCompany.ca or something like that, will that get us around the duplicate content penalty?
Web Design | | InvoqMarketing0 -
How can a Pincode finder website be SEO optimised?
Guys, I wanted to build a simple Pincode finder website for India. The targeted visitors as is obvious will be from India. Alike other Pincode finder websites, the users in this case too will have to key in the location / area of whose pincode he is looking for and they will get Pincode from that very location / area. Other than this, users will also come to this website when they search for something like " <location name="">pincode</location>" on Google (for instance, users will search for something like "Hiranandani Gardens Powai Pincode") Along with data fethced from our sources via Indian postal departments and other data available in public domain, we shall be using data from Google Maps API too. My question in regards to the same is as follows: What should the page-structure / structure of the website be for ranking well on Google? What should be the URL structure? Other suggestions to rank well on Google in this regards? Competition: (You can search for the term "Hiranandani Gardens Powai Pincode" to know how these sites show data) http://www.getpincode.info http://www.pincode.net.in Pls. help...
Web Design | | ShalinTJ0 -
Website Redesign - Will it hurt SERP?
Hi - I am planning to redesign my blog and I was wondering if this will affect my rankings? The new website template (custom designed) is much more user and seo friendly. The content, url structure, internal linking structure, meta tags, and site structure will remain exactly the same, but the visual design will be different (new sidebar widgets, and slightly different layout on inner pages). The current website is ranking very well (mostly top 5), has a healthy backlink profile, strong social media presence, and great traffic. I have heard that switching to a new template will dramatically hurt the rankings. Is this true? Are there any exceptions? Any ways I can prevent the rankings from dropping? Would really appreciate your input. Thanks in advance. Howard
Web Design | | howardd0 -
Is it better to redirect a url or set up a landing page for a new site?
Hi, One of our clients has got a new website but is still getting quite a lot of traffic to her old site which has a page authority of 30 on the home page and has about 20 external backlinks. It's on a different hosting package so a different C block but I was wondering if anyone could advise if it would be better to simply redirect this page to the new site or set up a landing page on this domain simply saying "Site has moved, you can now find us here..." sort of idea. Any advice would be much appreciated Thanks
Web Design | | Will_Craig0 -
Where is the best place to put reciprocal links on our website?
Where should reciprocal links be placed on our website? Should we create a "Resources" page? Should the page be "hidden" from the public? I know there is a right answer out there! Thank you for your help! Jay
Web Design | | theideapeople0 -
How do you visualize website structure
How do you visualize a website structure in terms of (categories of) pages and interlinking. I use such visuals for discussing what you are actually doing now and what can be improved. I have made visuals I few times myself (basically making boxes representing categories of pages and lines representing internal links), but I found that I soon ran into a scheme of huge proportions and needed more paper and more time. Appreciate your thoughts!
Web Design | | NewBuilder2