PPC + SEO - Both well ranked, which penalty if there's any.

[augustos]

Hello everyone,

I have a doubt about the PPC and SEO.

For example if i rank at first page ( something like 5th position ) for one specific keyword, and then I decide to add this keyword to my PPC campaign.

My 5th rank will be penalized by google if i buy the PPC keyword ?

Thanks.

[augustos]

answered, thanks.

[john4math]

Doing PPC won't affect your SEO.  You might see some drop in some organic traffic, since people will be clicking your ads instead of your organic search results.

In one Google thread I found, the Google employee summed it up quite well:

Being an AdWords advertiser will not cause one's site to be listed or unlisted in the unpaid search results on the left hand side of the page. There is no relationship between one and the other at all. Put another way, being an AdWords advertiser will neither help nor hurt one's chances of being listed in the unpaid results, nor will it impact one's position in any way if they already appear in the unpaid search results.