Migrating to new Windows Server
-
Hello,
We are migrating an existing website to a new Windows 2016 Server. Please advise or direct us to any good resources for advice on important configurations for the server primarily with respect to SEO.
For example, is it important to ensure Pinging is enabled on server?
Or are there good IIS add ons / features we should ensure we use, like URL rewrite?
Thank you in advance for your response!
-
Hey thanks for the detailed response! I am not sure that IIS SEO Toolkit works for IIS 10. However, I will look into it.
-
Hi - I'm not familiar with the 2016 edition, however there's a few posts out there discussing older Windows servers issues. Historically speaking, IIS causes SEO headaches, but they can be fixed or mitigated with proactive efforts to do so.
Here is a post worth reading on the topic, but it won't cover newer concerns that might have been addressed since it was posted in 2011:
Windows also publishes what they call the IIS SEO Toolkit which most SEOs have had good things to say about: https://www.iis.net/downloads/microsoft/search-engine-optimization-toolkit
Here are two blog posts talking about how to use the IIS SEO Toolkit:
- https://builtvisible.com/how-to-install-and-use-iis-seo-toolkit/
- https://www.distilled.net/blog/seo/microsoft-iis-seo-toolkit-seo-tips-and-tricks/
In regards to your question on pinging - are you talking about pinging external servers when new content is published? I wouldn't call that a major SEO concern, but let me know if you mean something else.
I'll send a tweet seeing if anyone else can weigh in on your questions that has more recent experience than me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cleaning up a Spammy Domain VS Starting Fresh with a New Domain
Hi- Can you give me your opinion please... if you look at murrayroofing.com and see the high SPAM score- and the fact that our domain has been put on some spammy sites over the years- Is it better and faster to place higher in google SERP if we create a fresh new domain? My theory is we will spin our wheels trying to get unlisted from alot of those spammy linking sites. And that it would be faster to see results using a fresh new domain rather than trying to clean up the current spammy doamin. Thanks in advance - You guys have been awesome!!
Intermediate & Advanced SEO | | murraycustomhomescom0 -
Measure impact from new meta descriptions
Hi guys, I'm looking to implement new meta descriptions across a site and i want to measure the impact. So far I'm thinking of extracting the CTR data from GWT for the last 90 days to get the most accurate CTR averages for each URL. Then once the new meta descriptions have been implemented, compare the CTR with the old CTR averages accross URLs. Do you think this would be the most accurate way of measuring the impact? Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright1 -
Consolidating two separate domains and redirecting towards a new replatformed domain
A client has two different sites selling the same products with the same content, they would like to replatform onto Magento while redirecting those 2 sites to the new URL. The question is, besides monitoring the 301 redirects is there anything else to take into consideration when consolidating two sites into one new site?
Intermediate & Advanced SEO | | RocketWeb0 -
Website Migration and SEO
Recently I migrated three websites from www.product.com to www.brandname.com/product. Two of these site are performing as normal when it comes to SEO but one of them lost half of its traffic and dropped in rankings significantly. All pages have been properly redirected, onsite SEO is intact and optimized, and all pages are indexed by Search engines. Has anyone had experience with this type of migration that could give some input on what a possible solution could be? Any help would be greatly appreciated!
Intermediate & Advanced SEO | | AlexVelazquez0 -
Shoud I be submitting new blog enteries to any directories?
We recently relaunched our blog.towelsrus.co.uk and this is personally a new venture for me Are there site i should be telling we have new content (yet to publish any but close to). As it's a wordpress blog are there any plugins that do this automatically?
Intermediate & Advanced SEO | | Towelsrus0 -
Time for a new domain post-Penguin?
Hi there, Quick overview of a client who came to us after having the vast majority of their link value slashed by Penguin. Client only has a limited 'recovery budget' Client had been outsourcing SEO to a foreign company The website was 'keyword stuffed' when we arrived Links were of poor quality, the company clearly majoring on quantity rather than quality. Client was ranking #4 or #3 for a keyword which was bringing in sales. Post penguin, dropped to page 5 and then out of the top 100 for that keyword, losing 70% of sales. The client, under our supervision has Rewritten spammy content so they work for human beings (so it now reads well) Gone through the website and is removing old/duplicate and low-quality content De-emphasised other pages for the target keyword so that only one page majors on it. After doing the above has submitted a reconsideration request (about 2 weeks ago, so I know there's time). We are focussing on ensuring her content is written well and on building decent links to the site (i.e. to put some good-uns where the bad ones were). We're into month 2 of the 'clean-up exercise' and the site is still only ranking #90 for the keyword. Given the client's budgetary limitation, could it be more beneficial to consider a new brand identity and domain name to start afresh (without a 301 redirect) or should we just continue along the track we are doing with this client? Thanks!
Intermediate & Advanced SEO | | Nobody15609869897230 -
New to SEO. How do I set up a 301 Redirect? What Else should I do?
Hello, I am new to web design. I designed my own site using dreamweaver and did all my seo on my own, I read a few books. Long story short I rank on the bottom of page 1 just after 3 months and the keywords are highly competitive. Now, I am up against some heavy hitters from national brands versus my local real estate site. I don't have a 301 redirect, and am not sure what else I should be doing to get my site ranked higher. I have back links from various sites, ( non-paid ) so it's what others call white hat. When I grade my site on website grader I get a great score versus the sites that are higher than me. I'm guessing my sites age is an issue. I guess I'm looking for some guidance. Thank you all, Here is my site to view. http://www.bronxpad.com
Intermediate & Advanced SEO | | bronxpad0 -
Planning for Website traffic on a self-hosted web server
How would you plan for the levels of traffic on an in-house web server? The scenario is that website is basically running on a T1 (1.5 Mbps) connection pipe, and traffic projects to increase significantly with content growing from about 40 uniques a day (on less than 20 poorly optimized web pages + associated PDF documents), to over 150 search optimized content pages + offsite traffic and link building. I'm trying to figure out what kinds of avg traffic levels (plus spikes) would represent a maximum bandwidth capacity for this...given that its a narrow specialty B2B focus. Any answers would be useful.
Intermediate & Advanced SEO | | GLogic0