I want to update the Key words in my title tag. But i'm afraid of what might happen:(
-
Hello everyone,
My Insurance agency ranks high in searches, but the key words in our Title Tag aren't very well optimized at all.
It's too long, in the wrong order, there's duplicate's and the Key words aren't even in there?!
So, I want to update the home page, as well as all the other pages that are having the same problem.
I'm hoping that because we've been ranked in the top 3 for over 3 years and I blog 3-4 times a month, and all my Off-page seo is on point, I shouldn't see to much of a drop?
I'm changing my title from this: General liability, Commercial building, Workers Comp, Truck, Auto Insurance in Dallas, Texas - - Thumann Agency
**To this: **Business & Home Insurance Dallas, Texas | Thumann Agency.
Please share you thoughts with me, good idea or not?
Many thanks in advance! )
-
Absolutely
-
Thank you, Dmitrii. I like that approach and I will defiantly take it on board.
-
Howdy.
Here is my question - if you rank that well, why would you chance it?
If you do have to change it though, here is my advise. Find a longer tail page with lower traffic share, which is ranking at the bottom of first page or so. Change the title only on that page, request manual recrawl through Google Search Console. See how the rankings change. If position do not change, or improve, do another test, but on a larger scale - 10-20 pages. Monitor their ranking. And then go full speed
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My articles aren't ranking for keywords
Hello! I hope someone can help me...I've researched my keywords (long and short tail) for my articles but they are showing up as no ranking keywords. It looks like I've only got a few of my 15 articles which actually have keywords within - and I'm not sure why! Please can someone advise? https://www.el-well.com/helping-your-parents-declutter-their-home/ Thank you.
Keyword Research | | JessicaSilver1 -
Keyword reserch 'blends' to much. How to decide on focused landing pages?
Hi guys. I work for stationery company. We make personalised diary products, but recently we've expanded into binding services/ printing services. I've been doing some keyword research around these new services we offer, but i'm struggling to 'separate them out' into focused areas that we can then apply to our landing pages. In the images i've attached you can see how the keywords naturally fall into groups (and were generally in different groups in Ad words) but they also overlap somewhat. E.g) There's a 'Book binding service' group as well as 'print and binding' group...they're different but overlap. Another example would be 'Book binding' groups and 'leather book binding' group....so on and so forth. So... do you think there should there be a landing page for each group (and therefore having some keyword cannibalisation), or should I try be more broad trying to capture the searches within 1 or 2 landing pages? Make sense? Sorry I know it's kinda open ended question... but i'm struggling with this one 😞 Hope you can help. Isaac. wO974JK wO974JK.png 9oZjZbz.png JJ1MlRT.png 4Zx5iko.png
Keyword Research | | isaac6630 -
What is 'SEO copywriting' in 2015?
Howdy forum-fans! I've been toying with the idea for a while now, that 'SEO copywriting' and 'writing for Google' is no longer something that SEO's should be focusing on, but rather writing great, relevant, unique content for customers. The theory is that Google is smart enough to pick up on this and, via it's algorithms, know that it's content worth ranking as it'll be useful to people searching for queries related to the content. Additionally a well written peice of content should naturally contain keywords, phrases and links, taking away some of the overthinking that I've sometimes experienced (first hand) when writing content. What does everyone think? Is 'Writing for Google' dead in 2015 and, if so, has 'Writing for customers' replaced it? Or is there still a place for SEO copywriting; Eg. Well formed titles, URLs, meta-data (does this count as copywriting?)
Keyword Research | | JAR8972 -
Filler words like "for" in keyword phrase
Hey, I wonder what the effect of filler words like "on" or "for" is when I try to rank for a certain phrase. Here is an example, lets say i try to rank for "best apps iphone" but the grammatically correct usage in the headline or text is "best apps for iphone". Is there any difference or should I use the exact keyword without "for"? Thanks!
Keyword Research | | SebastianKnopp0 -
All In One SEO Plugin & Titles
When I first started blogging I hired a company to design and develop my website. They provided SEO training which I've followed religiously but now I'm starting to wonder (after researching more and more about SEO) if by following these guidelines I may be placing myself in jeopardy. I write a blog about desserts. I was told that my SEO title should be different than my blog post title and I should incorporate a few different keywords in the title, write a meta description inserting a few keywords, and also attach 10 keywords, ie here is a typical post: Dark Chocolate Cake with Dark Chocolate Cherry Ganache - post title Moist Chocolate Cake-Chocolate Ganache Cake-Chocolate Cherry Cake - SEO title Find recipe for quick and easy, moist Dark Chocolate Cake topped with Chocolate Cherry Ganache & fresh cherries & other Chocolate Desserts at Grace's Sweet Life. how to make chocolate cake, best chocolate cake, chocolate cake from scratch, best chocolate cake recipe, moist chocolate cake, simple chocolate cake, easy chocolate cake, homemade chocolate cake, chocolate cherry cake, chocolate fudge cake, chocolate ganache recipe I've come to realize that I really don't know how to keyword search (not so much how to search for phrases but how to implement them properly) and I'm wondering if there's such a thing as "hiring a trainer or consultant" to put me on the appropriate path for keyword research.
Keyword Research | | gracessweetlife0 -
How do I make sure my homepage ranks better than my 2nd page when I need the same keywords for both? I don't want them competing against each other for keywords.
I seen here on SeoMoz something about more than one page having the same keywords so they don't compete against each other for the same keywords that makes sense to me. But I would like my main page (homepage) to be ranked better over time rather than the 2nd page or do I just not care about the second page ranking at all and don't SEO the page very well? ,Both pages have similar content so I need the keywords for both. So im very confused on what to do with the second page. Thanks in advance to any helpful answers, i am a newbie when it comes to SEO.
Keyword Research | | DreamKandy0 -
Is there a Meta tag or Keyword Generator tool that I can use on SEMOZ ?
I need to identify a tool within SEMOZ that can automatically generate Keywords and Meta tags.
Keyword Research | | sherohass0 -
Unusual Words - How to Check what Google Recognises
I want to check which words Google is aware of, I remember Danny Dover talking about "SeoMoz.org" and theorising that Google couldn't understand that SEO was in the URL because it didn't understand that "Moz" was a word and therefore couldn't seperate the 2 words "SEO and "Moz" out. Any ideas, I thought about using Google Instant but as it comes up with "seomoz" when i type in "seom" so am assuming that this detail is taken from a diffrent source. Justin
Keyword Research | | GrouchyKids0