I want to update the Key words in my title tag. But i'm afraid of what might happen:(
-
Hello everyone,
My Insurance agency ranks high in searches, but the key words in our Title Tag aren't very well optimized at all.
It's too long, in the wrong order, there's duplicate's and the Key words aren't even in there?!
So, I want to update the home page, as well as all the other pages that are having the same problem.
I'm hoping that because we've been ranked in the top 3 for over 3 years and I blog 3-4 times a month, and all my Off-page seo is on point, I shouldn't see to much of a drop?
I'm changing my title from this: General liability, Commercial building, Workers Comp, Truck, Auto Insurance in Dallas, Texas - - Thumann Agency
**To this: **Business & Home Insurance Dallas, Texas | Thumann Agency.
Please share you thoughts with me, good idea or not?
Many thanks in advance! )
-
Absolutely
-
Thank you, Dmitrii. I like that approach and I will defiantly take it on board.
-
Howdy.
Here is my question - if you rank that well, why would you chance it?
If you do have to change it though, here is my advise. Find a longer tail page with lower traffic share, which is ranking at the bottom of first page or so. Change the title only on that page, request manual recrawl through Google Search Console. See how the rankings change. If position do not change, or improve, do another test, but on a larger scale - 10-20 pages. Monitor their ranking. And then go full speed
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Title Tags for Medical Names
Hi Everyone! I just transitioned into SEO in the medical spectrum and have never come across such long names. In terms of recommendations for character counts in title tags, what would be the recommendation? Write until it gets truncated (which is current state)? Use the abbreviation? Try to ensure the "plain language" words appear towards the front? Any viewpoints would be appreciated!
Keyword Research | | yaelslater1 -
I'm finding it difficult to make a decision on keywords to select to target for new site?
Hi, I'm doing keyword research for a small site and followed the standard keyword process of using Ahrefs and Google's keyword planner tools to see what keywords are being searched for my service. There are keywords that have a higher avg monthly search volume but they are aren't as relevant as ones that include the word cheap or affordable for example but those ones are only 300 monthly searches per month which seems very small for the main page of the site. Any advice what I should do in this scenario? Do I choose a more relevant keyword with lower search volume or go for one with much higher avg monthly search volume which is much more competitive?
Keyword Research | | TZ19820 -
Keyword reserch 'blends' to much. How to decide on focused landing pages?
Hi guys. I work for stationery company. We make personalised diary products, but recently we've expanded into binding services/ printing services. I've been doing some keyword research around these new services we offer, but i'm struggling to 'separate them out' into focused areas that we can then apply to our landing pages. In the images i've attached you can see how the keywords naturally fall into groups (and were generally in different groups in Ad words) but they also overlap somewhat. E.g) There's a 'Book binding service' group as well as 'print and binding' group...they're different but overlap. Another example would be 'Book binding' groups and 'leather book binding' group....so on and so forth. So... do you think there should there be a landing page for each group (and therefore having some keyword cannibalisation), or should I try be more broad trying to capture the searches within 1 or 2 landing pages? Make sense? Sorry I know it's kinda open ended question... but i'm struggling with this one 😞 Hope you can help. Isaac. wO974JK wO974JK.png 9oZjZbz.png JJ1MlRT.png 4Zx5iko.png
Keyword Research | | isaac6630 -
Topic pages - Word count & other insights
Hello everyone, It's my first time asking a question here, so I hope I follow the rules. Let me know if my question is not properly asked, formatted etc. Question: What's the min # of words we should have on topic page (related links)? Also, let me know if you have any additional advice with regards to topic pages strategy. Thanks!
Keyword Research | | Velvetmonkey
Sophie0 -
Title Tags
Hi, Say I am going after the keyword "example location". Is it better to have the Title say "Example Location" or can I say, "Example is the best in location" and still get the same keyword results? What about "Example location, location, location", would each "location" carry with it the "example". Hopefully that was not too confusing. Thanks,
Keyword Research | | Mike.NW0 -
How to get search volume in Google's keyword planner
I want to know the search volume for ~1000 keywords that I discovered via ubersuggest. Yesterday I could have done this in 5 minutes, but I can't seem to get it to work in the new Google tool and would love some advice. When I either upload or copy and paste my list into the tool I can get it to give me search ideas with volume, but it has all the keywords I am uploading as 0 search volume (when I know that is not true and some of them have thousands of searches). I've tried "entering keywords to see how they perform" and also "searching for keyword ideas" (the second just because the first didn't try after my 10 tries) Any ideas about what I am doing wrong?
Keyword Research | | theLotter
Or is this a bug other people have been experiencing?0 -
Long tail traffic only to category, should we make the title keyword rich?
Hello, Some of my client's internal categories only rank for long tail terms. Should we make the title keyword rich or should we stick to one very small keyword phrase and use that as the title. Also, is there any reason to write a full 500 words for category descriptions on weak, internal categories(PA 15)? Thanks
Keyword Research | | BobGW0 -
Thoughts on exact match domains to keywords? If your domain isn't an exact match, do you recommend buying another domain and getting a 301 redirect?
Thoughts on exact match domains to keywords? If your domain isn't an exact match, do you recommend buying another domain and getting a 301 redirect?
Keyword Research | | Kflo0