Copy partial content to other pages ?
-
One of our clients looking to redesign their website since we're redesigning the whole website we thought it would be good idea to separate services into individual pages so every service will have it's own page (currently there is 1 page that describes all of the services). what we're planing to do is to write unique content for each service page (about 300-400 keywords), but we also want to use some of the existing content which is kind of explains the process of provided services.
so here i need your help!
what would be the best practice to use same part of existing content on every service page without getting penalized for duplicated content?
here is how we want to structure the page with h1 and h2
<main>
Service name (same as page title)
Subline
new and unique content about 300-400 keywords
Part of old content which is going to be placed on every service page
</main>
any help would be much appreciated!
-
As long as you make sure the content differs slightly across the board, you'll be fine--especially if the bulk of it is new, super unique content.
Depending on the service, it could be useful to have different "default" content to add to certain pages--if it's a seasonal service, there's one paragraph you tweak as needed, etc.
Hope that helps!
-
Hello
I do not think google penalizes you for using part of the content of the home in an internal page of the service, but it will always be better to use to introduce synonyms of the keywords
In the new page try to introduce good content, well written and with transactional keywords and synonyms of keywords
Remember to write for the user and not for Google
As for the structure of the tags h1, h2, etc .. seems to me more than correct
If you can avoid literally copying better .. take advantage of semantic wealthregards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have a site that has a 302 redirect loop on the home page (www.oncologynurseadvisor.com) i
i am trying to do an audit on it using screaming frog and the 302 stops it. My dev team says it is to discourage Non Human Traffic and that the bots will not see it. Is there any way around this or what can I tell the dev team that shows them it is not working as they state.
Web Design | | HayMktVT0 -
Ecommerce web design read more toggle vs menu link on home page and product pages
Hello, We have an Ecommerce store. We have a lot of content on the home page and product pages and we are going back and forth between which one to use between a toggle "Read More" "Show Less" toggle for each section and a anchor linked menu. We have long product pages We're thinking a read more toggle is more appropriate for category descriptions so that they can go at the top of the category and not take up space. But the read more toggle with lots of content scrolls the page down and doesn't scroll it back up when you hit "show less" We're leaning towards a linked menu for the home pages and product pages for this reason, but an accordion type set of toggles would look nicer. What do you recommend, and how have you set up your read more toggles if they have lots of info so that they are not confusing? Are there other options? ' Not looking for code (I can do that) I'm looking for ideas on the cleanest home page, category pages, and product pages when they have tons and tons of textual content. Wanting to trim it up and make it look compact and neat! Thanks!
Web Design | | BobGW0 -
How do I optimize a site designed to be one scrolling page of content?
Our website uses section ID's as its navigation so all the content is on one page. When you click About Us, the page scrolls down to About Us. Products, the page scrolls to Products section, and etc. I am getting crawl errors for meta descriptions but will this go away once the main domain has this info? We just added the meta keywords and description to the header and since the navigation sections use the same page, I assume it will correct the errors. Any other advice on optimizing for site designs like ours would be great. www.theicecubekit.com is the site. Thanks,
Web Design | | bangbang
Chris0 -
Indexing Dynamic Pages
Hi, I am having an issues among others, regarding indexing dynamic pages. Our website, www.me-by-melia, was just put live and I am concerned the bottom naviagtion pages (http://www.me-by-melia.com/#store, http://www.me-by-melia.com/#facebook, etc) will not be indexed and create duplicate pages. Also, when you open these pages in a new tab, it takes you to homepage. The website was created in HTML5. Please advise.
Web Design | | Melia0 -
Landing pages vs internal pages.
Hey everyone I have run into a problem and would greatly appreciate anyone that could weigh in on it. I have a web client that went to an outside vendor for marketing. The client asked me to help them target some keywords and since I am new to the SEO world I have proceeded by researching the best keywords for the client. I found 6 that see excellent monthly searches. I then registered the .com and or .net domain names that match these words. I then started building landing pages that make reference to the keyword and then have links to his site to get more info. My customer sent the first of these sites to the marketer and he says I am doing things all wrong. He says rather then having landing pages like this I should just point the domain names at internal pages to the website. He also says that I should not have different looks for the landing pages from the main site and that I should have the full site menu on each landing page. I wanted to here what everyone here has to say about the pros and cons of the way to do this cause the guy giving the advice to me has a lower ranking site then I do and I have only started working on getting my site ranked this year. He has atleast according to him been doing this forever. Thanks, Ron
Web Design | | bsofttech0 -
Using "#" anchors to display different content
If I have a page that has an area on the page that acts like a widget and has three different tabs. These tabs provide 3 different types of information relevant to the page subject matter. By default when someone goes to the page one of the tabs is showing but you have to click on the others to see the info on them. Is it OK to use domain.com/topic#TAB1, domain.com/topic#TAB2, domain.com/topic#TAB3 to create shortcut links so that people can land on the page and have that predetermined tab showing. I'm wondering what search engines might think. Essentially all the content of all three tabs is there for people to see but they'd have to click to see the other tabs. I don't consider the content to be hidden. But I'd like to hear people's thoughts.
Web Design | | Business.com0 -
What is the optimal URL Structure for Internal Pages
Is it more SEO friendly to have an internal page URL structure that reads like www.smithlawfirm.com/personal-injury/car-accidents or www.smithlawfirm.com/personal-injury-car-accidents? The former structure has the benefit of showing Google all the sub-categories under personal injury; the later the benefit of a flatter structure. Thanks
Web Design | | rarbel0 -
Duplicate Content for index.html
In the Crawl Diagnostics Summary, it says that I have two pages with duplicate content which are: www.mywebsite.com/ www.mywebsite.com/index.html I read in a Dream Weaver tutorial that you should name your home page "index.html" and then you can let www.mywebsite.com automatically direct the user to index.html. Is this a bug in SEOMoz's crawler or is it a real problem with my site? Thank you, Dan
Web Design | | superTallDan0