What's the average rank update time after site and/or backlink changes?
-
What's currently the typical time, ON AVERAGE, it takes to see ranking changes when significant improvements are made to significant ranking signals on a long-established (as opposed to brand new) website?
Does the rank update associated with on-page optimization happen sooner than addition of quality backlinks?
-
Yeah, I mean with big news sites you can see that their articles get indexed by Google almost immediately after it's published. As you said, depends on the prominence of the site, as well as how deep the page is within the site structure. On ecommerce sites, sometimes you can see that product pages that are really deep within the site structure and buried amongst thousands upon thousands of other products won't have been crawled in like 2 months.
You can always check pages in Google search to see when the page was last cached or, if you're using Chrome, by appending "cache:" before the URL in the address bar (e.g. cache:www.moz.com). Gives you the date and time of Google's last cache of the page. Could always monitor that every day on another site for up to a week, and see how many times Google crawls it in a week to get an idea of frequency.
-
That makes sense so essentially you are saying the ranking update takes minutes to "sometimes hours" from the point that Google crawls and adds the changes whether for the target site or a referring site? Obviously on the target site you can see the crawl frequency through the Webmaster Console.
I would guess that it isn't that difficult to guesstimate the average crawl frequency of other sites based on working on a variety of sites and seeing how long crawls take to get updates. I've seen on prominent forum sites new forum posts appear within minutes. An old, outdated site with years old static content I would guess it gets crawled no more than once every???
So it would seem a reasonable answer to the question is 5 minutes to a week for the majority of sites ??
I would expect there are a lot of people on here though with long-time experience with a variety of websites that could confirm the typical average. "Hours to months" is a very wide range. Think of a bell curve where the middle portion of the curve represents 2/3 of all sites. What's the average rank update delay for the middle section of the bell curve?
-
i now fix. thanks for suggestion
-
You're more likely to get advice if you created your own question than hijacking someone else's, since it's a completely different question. Good luck!
-
I have also Question One, i don't understand how is this website : competitor website clashroyale-gemme .com/ beter them my website i analze i have more more backlink and my website is strong have good seo but not on first position, you can tell me what is problem, my website is 4-5# and competitor 1# ..
-
Depends on the frequency at which Google crawls the site. If the improvements are all on-site then you wait until Google next crawls the site, and you should see your rankings improve, or you can request a URL fetch and submit to index via Google Search Console to prompt Google to crawl your site asap. Then you can see the position changes that very day - sometimes within minutes, sometimes within hours.
If the improvements made were off-site then the same applies, except that you can't request Google's Fetch URL tool. You just have to wait until those sites get crawled, and see what happens. Depending on how frequently Google crawls that site, it could take hours, days, weeks or even months.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical URL's For Two Domains
We have two websites, one we use for Google PPC (website 1) and one (website 2) we use for everything else. The reason is we are in an industry that Google Adwords doesn't like, so we built a whole other website that removes the product descriptions as Google Adwords doesn't approve of many of them (nutrition). Right now we have that Google Adwords approved website (website 1) no-index/no-follow because we didn't want to run into potential duplicate content issues in free search, but the issue is we can't submit it to Google Shopping...as they require it to be indexable. Do you think removing the no-index/no-follow from that website 1 and adding canonical URL's pointing to website 2 would resolve this issue (being able to submit it to Google Shopping) and not cause any problems with duplicate content? I was thinking of adding the canonical tag to all pages of website 1 and point it to website 2. Does that make sense? Do you think that would work?
Intermediate & Advanced SEO | | vetofunk0 -
How to get a site out of Google's Sandbox
Hi I am working on a website that is ranking well in bing for the domain name / exact url search but appears no where in Google or Yahoo. I have done the site search in Google and it is indexed so I am presuming it is in the sandbox. The website was originally developed in India and I do not know whether it had some history of bad backlinks. The website itself is well optimised and I have checked all pages in Moz - getting a grade A. Webmaster Tools is not showing any manual actions - I was wondering what I could do next?
Intermediate & Advanced SEO | | AllieMc0 -
Why is my client's site not ranking anymore? Like big time!
Ok, I'm reaching out to all of you Moz'rs for some help with this one. My client's site has dropped off the face of google in a real short period of time. It went from page 1 (avg rank 3 to page 6 (avg rank 50) and below in the matter of 2 weeks. Here's some facts: 1. DA is a 22 and homepage PA is a 31. It outranks all other sites in its competitive set. 2. The homepage used to be the page that displays for keyword searches, now its the FAQ page, which has a lower PA of 23. Why has the home page seemingly vaporized? And, why is the FAQ showing as the first result? What should I start checking. I feel paralyzed, not sure where to start. More info: a. There are no alerts present in Webmaster Tools. b. For some reason the homepage (domain.com) was 301'd to domain.com/home.html. Domain.com is indexed by Google, however, domain.com/home.html is not. If this is the issue, what is the best way to handle it? Thanks in advance for your help!
Intermediate & Advanced SEO | | rhoadesjohn1 -
Why my site it's not being indexed?
Hello.... I got to tell that I feel like a newbie (I am, but know I feel like it)... We were working with a client until january this year, they kept going on their own until september that they contacted us again... Someone on the team that handled things while we were gone, updated it´s robots.txt file to Disallow everything... for maybe 3 weeks before we were back in.... Additionally they were working on a different subdomain, the new version of the site and of course the didn't block the robots on that one. So now the whole site it's been duplicated, even it´s content, the exact same pages exist on the suddomain that was public the same time the other one was blocked. We came in changes the robots.txt file on both server, resend all the sitemaps, sent our URL on google+... everything the book says... but the site it´s not getting indexed. It's been 5 weeks now and no response what so ever. We were highly positioned on several important keywords and now it's gone. I now you guys can help, any advice will be highly appreciated. thanks Dan
Intermediate & Advanced SEO | | daniel.alvarez0 -
After Receiving a "Googlebot can't access your site" would this stop your site from being crawled?
Hi Everyone,
Intermediate & Advanced SEO | | AMA-DataSet
A few weeks ago now I received a "Googlebot can't access your site..... connection failure rate is 7.8%" message from the webmaster tools, I have since fixed the majority of these issues but iv noticed that all page except the main home page now have a page rank of N/A while the home page has a page rank of 5 still. Has this connectivity issues reduced the page ranks to N/A? or is it something else I'm missing? Thanks in advance.0 -
How can I rank a national site for local terms
Hi All I have a website that covers all parts of the UK and I wish to be found for terms such as "car for sale London" "car for sale Manchester" and so on. In the past I have created separate landing pages for each town and city but with the quality score of a page becoming more of a ranking factor it is hard to make 300 + town pages interesting and useful. Is it best practice to do what I am doing and improve the quality of each of the pages or would I be better off removing the old pages and using some other technique to rank for the local searches? Thanks for your help
Intermediate & Advanced SEO | | MotoringSEO0 -
Restructuring Menu's
Hi all I am running my site on Wordpress using a slightly modified them from Studiopress on the Genisis frame work. I am extremely over my head but alas until I get some revenue SEO and Design are all on me. I do not know HTML or CSS but I do follow directions well (unless you ask my wife). Disclaimer out of the way I have some questions. I would like to change up my menu's to be more on the line of Products | Services | About Us | Contact Us | Blog Listing various direct mail pieces under Products, Sevices and so on and so forth. I wonder does this mean I will have to figure out how to write 301's and other complicated things or can I just make the changes. I think but might be wrong that this will change the URL's. Any advice before I mess this up would be greatly helpful. My site is http://www.roiautosolutions.com. If you want a few laughs about the car business read the 2 most recent blog post, anything before that and my writing style is pretty boring. Thanks, Mark Hilger
Intermediate & Advanced SEO | | mhilger0 -
Best practice to change the URL of all my site pages
Hi, I need to change all my site pages URL as a result of moving the site into another CMS platform that has its own URL structure: Currently the site is highly ranked for all relevant KWs I am targeting. All pages have backlinks Content and meta data should remain exactly the same. The domain should stay the same The plan is as follow: Set up the new site using a temporary domain name Copy over all content and meta data Set up all redirects (301) Update the domain name and point the live domain to the new one Watch closely for 404 errors and add any missing redirects Questions: Any comments on the plan? Is there a way (the above plan or any other) to make sure ranking will not be hurt What entries should I add to the sitemap.xml: new pages only or new pages and the pages from the old site? Thanks, Guy.
Intermediate & Advanced SEO | | jid1