301 redirect to avoid duplicate content penalty

[riyaaaz]

I have two websites with identical content. Haya and ethnic

Both websites have similar products. I would like to get rid of ethniccode I have already started to de-index ethniccode. My question is, Will I get any SEO benefit or Will it be harmful if I 301 direct the below only URL’s

https://www.ethniccode/salwar-kameez -> https://www.hayacreations/collections/salwar-kameez

https://www.ethniccode/salwar-kameez/anarkali-suits - > https://www.hayacreations/collections/anarkali-suits

[riyaaaz]

Thanks for the quick response.

If hayacreations is ranking 19^th position in Google for a specific keyword, and ethniccode is ranking 30^th position for the same keyword, What would be impact after 301 redirect? Will hayacreations drop to 30^th position or existing position would improve because of link juice?

[GPainter]

if we break down what a 301 is into simple terms, a 301 is telling a bot this page now permanently lives here, a 302 is a temp version of this.  So a 301 is fine if the above is true. You can also use a cross domain canonical tag which effectively is the same but would let you keep the domain active.  If there is value in ethniccode might not want to de-index compared to use it i.e. 301 etc. There is a very large amount of duplicate content all over the internet, a lot of people get nervous about it and remove sites over it which realistically is not necessary if the sites are serving purposes.

Short answer - A 301 will be fine or alternatively try a cross domain canonical.