Does location of my VPS and IP adress matter to Google's ranking?
-
We're busy with adding a German version of our webshop. Right now we're quit successful in The Netherlands with our webshop and SEO. I wonder if Google minds the location of the website (VPS) and IP address concerning SEO for our German webshop. If I Google on this subject I can not find a clear answer. Can somebody help me?
-
Ok, so, to clear the topic. It CAN matter, the keyword is "can", specifically for local content. The IP is one of many-many things, which is assessed by google for rankings, but far not the most important one.
Here is my recommendation:
If you are going to use completely different website with different tld for german version, like website.de and now you have website.nl, then yes, it might make sense to have separate hosting package and server in germany. Yet, you'd need to use hreflangs anyway, saying that it's the same company and website, just in different languages. Also you'd specify that in your GSC. That directly tells google what website is for what country. Therefore there wouldn't be any confusion on Google's side.
Now, here is another example. Let's say you are in Holland, content on the website has content about Holland and Germany, you have website.com domain (neutral, not .nl or .de), then Google maybe kinda confused in terms of where to rank you and look at IP.
Hope this makes sense.
-
In all the video's matt says it does matter, I'm a bit confused. Our webshop is located in Holland right know, but we'll start a German version of it soon. Is my SEO negative affected when my webserver is still located in Holland or, not? Can somebody give me some advise?
-
Howdy.
In short - no, it doesn't matter. There are several videos from Matt Cutts on this topic. They're a bit old, but still apply. https://www.google.com/search?q=server+location+matt+cutts&espv=2&source=lnms&tbm=vid&sa=X&ved=0ahUKEwiGveX-uurRAhUCr1QKHbtYClkQ_AUICSgC&biw=1745&bih=864
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Magento 1.9 SEO. I have product pages with identical On Page SEO score in the 90's. Some pull up Google page 1 some won't pull up at all. I am searching for the exact title on that page.
I have a website built on Magento 1.9. There are approximately 290,000 part numbers on the site. I am sampling Google SERP results. About 20% of the keywords show up on page 1 position 5 thru 10. 80% don't show up at all. When I do a MOZ page score I get high 80's to 90's. A page score of 89 on one part # may show up on page one, An identical page score on a different part # can't be found on Google. I am searching for the exact part # in the page title. Any thoughts on what may be going on? This seems to me like a Magento SEO issue.
Intermediate & Advanced SEO | | CTOPDS0 -
Print pages returning 404's
Print pages on one of our sister sites are returning 404's in our crawl but are visible when clicked on. Here is one example: https://www.theelementsofliving.com/recipe/citrus-energy-boosting-smoothie/print Any ideas as to why these are returning errors? Thank you!
Intermediate & Advanced SEO | | FirstService0 -
How to rank for a location/country without having a physical address in that location/country
How do I go about it if my physical address (office) is in Country A but I want to rank my website in Country B, C and D (without having an office or physical address in the countries B, C and D)? I am aware of people setting up virtual offices in other countries/cities and adding them to Google Places/Maps with toll free phone numbers, but I don't wish to do any of that. I know Google will catch up with this one day or the other and punish me hard for trying to play games with it. Is there a way rank a website in another country without actually having a physical location there? If yes, please guide me how to go about it.
Intermediate & Advanced SEO | | KS__0 -
Getting into Google News, URL's & Sitemaps
Hello, I know that one of the 'technical requirements' to get into google news is that the URL's have unique numbers at the end, BUT, that requirement can be circumvented if you have a Google News Sitemap. I've purchased the Yoast Google News Sitemap (https://yoast.com/wordpress/plugins/news-seo/) BUT just found out that you cannot submit a google news Sitemap until you are accepted into google news. Thus, my question is that do you need to add the digits to the URL's temporarily until you get in and can submit a google news sitemap, OR, is it ok to apply without them and take care of the sitemap after you get in. If anyone has any other tips about getting into Google News that would be great! Thanks!
Intermediate & Advanced SEO | | stacksnew0 -
What are the ranking factors for "Google News"? How can we compete?
We have a few sport news websites that are picked up by Google News. Once in a blue moon, one of our articles ranks for a great keyword and shows in one of the 3 listings that Google News has in SERPS. Any tips on how we can we optimise more of our articles to compete in these 3 positions?
Intermediate & Advanced SEO | | betnl0 -
Could targeting 2 geographic locations decrease rankings?
Hello, I think that us targeting 2 different geographic locations (San Francisco, CA and Salt Lake City, UT) is negatively effecting the rank of some of our main keywords. My evidence for this: Since December our main keyword (NLP) dropped in ranking for nlpca(dot)com from about 19th to about 40th. This is about when we started to really target 2 different locations. Other main keywords dropped a lot as well, like the important term "NLP Training" Also, our name, nlpca(dot)com indicates NLP California (CA stands for California in Google) The other day we bolded a sentence with the words "Salt Lake City, Utah" at the top of our content and in one of Google's Databases (the one I was looking at) we dropped in rankings for "NLP California" where we used to be completely sitelinked (where we took up a lot of space at the top of the search). Also, we shot up to 1st on my datacenter for both "NLP Utah" and "NLP Salt Lake City". At the same time, our rankings for the term "NLP" dropped off the map. It has come back up, but we've also targeted California again. A lot of our anchor text has the word "California" in it. We're thinking about building a separate site for Utah and just linking to it from the California website when we need to. Does it sound to you, in your experience, that targeting both locations in our case is what's causing a decrease in rankings? Thank you!
Intermediate & Advanced SEO | | BobGW0 -
How can someone not call B.S. on this site ranking 4th.
We manage a lot of sites that are around pharmaceuticals and lawsuits. I was checking a couple of the sites around the keyword: Actos Lawsuit using the keyword difficulty with serp analysis. Our sites have done very little Adwords except for first month about a year ago and we have always ranked well and the client is very happy with the results. Tonight I notice a site that is http://wikilawsuit.org/drug-recalls/actos-side-effects-bladder-cancer-actos-lawsuit/ They are ranked fourth on Google. Our url which is http://actos-lawsuit.org/ is ranked 9th?? Frankly there are several sites ranked ahead and when you look at the parameters all the way across some we are killing. But Wiki, everyone is killing and it is still fourth. I ran it in OSE and the metrics came back better, but there is at best 3 to 4 real links out of 30 domains. This is a commercial site with a contact form in right sidebar and my guess is they are selling leads to lawyers. So they are about as Wiki as Hooters. That said, we see all the talk about quality links and I am seeing a lot of sites with few quality links and lots of junk links. Should we still believe it matters? Or, is it that it matters when the sites are huge (JC Penny), etc. but not if the site is under some critical number of poor links? Looking forward to a moz Fest on this.
Intermediate & Advanced SEO | | RobertFisher0 -
How can I change my website's content on specific pages without affecting ranking for specific keywords?
My client's website (www.nursevillage.com) content has not been touched for 4 years and we are currently ranking #1 for "per diem nursing". They do not want to make any changes to the site in fear that it might decrease our rankings. We want to try to use utilize that keyword ranking on specific pages (www.nursevillage.com/nv/content/careeroptions/perdiem.jsp ) ranking for "per diem nursing" and try redirecting traffic or placing some banners and links on that page to specific pages or other sites related to "per diem nursing" jobs so we can get nurses to apply to our new nursing jobs. Any advice on why "per diem nursing" is ranking so high for us and what we can change on the site without messing up our ranking would be greatly appreciated. Thanks
Intermediate & Advanced SEO | | ryanperea1000