Tabbed content impact
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Hi all,
I know historically tabbed content has been devalued, what's the situation currently? I've heard a lot about mobile first changing this.
This is a design that has been produced by our designers:
https://i.gyazo.com/35f655c7ba2bc89a87b9476e4a14534d.png
Each tab contains approx 1000 words and previously has been a unique article.
Would love to know your thoughts on this design and the benefits/losses of doing it like this.
Thanks,
Tom
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Hi Thomas,
You are correct that Mobile First is changing the game when it comes to tabbed / accordion content. Google's take on this now is that they will help usability by not having pages and pages of content on show.
From a desktop point of view, will this help when visitors arrive? Will they know to find the answers they seek behind a tab? Can you have one design for desktop and another for mobile?
Google haven't really said anything about using tabbed content on a desktop site once Mobile First hits, but based on the fact that it will be powering the desktop SERPs, I wouldn't have thought it was a big problem - as long as it enhances the page for a desktop user.
One more thing - John Mueller did tell me in a recent Tweet that layout can affect ranking, so take the time to test what works well for your visitors - it could be the difference between a win and a loss.
-Andy
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