My traffic keeps going down...

[dos0659]

My website been through many changes the last 5 months. From migrating http to https, server transfer and more. Everything was double checked all the redirects are perfect (301) to the https pages (we have like 28K backlinks so everything needs to be correct), in a matter of fact the migration to ssl made in October and in November the stats went high. The problem is that at the end of November after the server migration the traffic went down and is stably down till today. We re-checked the redirects in every aspect and more in depth and finished fixing issues around end of January.

Also before 1 week we stopped the functionality of a parameter (product sort) and removed it from the website entirelly and canonicaled the urls that were using it so if google tries to test those urls with the parameter to see a canonical tag and eventually drop them out of index and stop crawling them. Generally we tried to fix the crawling efficiency and speed. The technical SEO was on fire the last weeks.

Still i cant see improvement in rankings, i only see drops.

What is the problem here? Where should i look? Any ideas?

In webmaster tools we have no 404's and no manual actions.

The visibility in Sistrix goes down (check attachment), the ahrefs organic traffic goes down, semrush stats go down...

My website is: https://www.pccdkeys.com

ecfp87

[dos0659]

Ranking dropped a little bit probably due to server and ssl migration.

Something else that disappeared after the migration is the rich snippets (review stars and price) from the google results. Tho rich snippet results are showing correct in site operation mode (site:www.pccdkeys.com). So it seems that migration caused this loss and i hope google will get rich results back after a short period of time in organic results. My schema structure is the best compared to the competition and it will help a lot when it comes back.

Meta descriptions were not touched from us what do ever.

Unique content added in 70% of total but we are working to make it 100%.

[donsilvernail]

So Traffic is dropping not rankings? Traffic drops may be to your meta descriptions. You said you were working on technical seo. Have you drastically changed your descriptions? if your keyword rankings are still high but traffic is half, this may be the issue. Remember those descriptions can increase or decrease click through rates.

[dos0659]

In general the organic traffic decreased from 500 per day in to the half after the migration. Now it seems (after 4 months) that it comes back again in a slow rythm. We will see.

We fixed the crawling budget a little bit and the technical SEO the previous months so now we wait and hope.

[donsilvernail]

When you say rankings are dropping... How far? I took a look at semrush and it seams there are plenty of keywords ranking between 3 and 5.