Redirecting Old Websites to New Websites
-
Hi Everyone,
We are about to take down a number of websites in favour of a new singular B2B hub and would be looking to redirect all of these sites to the new home.
For SEO purposes, what would be the best way to do this? Due to the difference in setups and scale of the site, it would be difficult to correctly match up each page to page between the sites for individual 301 redirects.
Could someone advise on the best plan of action?
Thanks.
-
Are you going to replace each of the old sites to a subdomain, to subfolders, or are you combining all of the content into a new site? IOW, have you decided on a site structure, yet?
-
Hello,
I had a similar problem recently with one website. Here's the answer I was given
https://moz.com/community/q/old-domain-to-new-domain
If you can't set up individual 301's to every page it would be prudent to find out the pages with the most traffic on your old sites and redirect at least these pages via 301's to similar on your new website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Phasing in new website - new content on www2
Hi Mozzers, I'm working on a large website redesign / redevelopment project. New sections of the website will be phased in over the next 12 months. The plan is to launch all new content on a subdomain (www2.domain.com) while the old site remains on www.domain.com. There will be no duplicate content across the www and www2 sites, as old content will be removed on www as it is replaced with new content on www2. 301 redirects will also be setup from old content on www to new content on www2. Once the new site on www2 is complete, everything will be moved to www, with a robust 301 redirect setup in place. Is this approach logical, and can you see any SEO implication for managing the migration in this way? Thanks!
Intermediate & Advanced SEO | | RWesley0 -
Should my website be accessible by IP?
I have been doing some digging in to this today essentially triggered off by looking at the secure certificate on my site and comparing it to others as i have been seeing some security warnings on a random basis. I noticed that on all instances none of the other sites IP addresses re-direct to the website, whereas on my site it does. is re-directing the IP address to the website a big no-no?
Intermediate & Advanced SEO | | WAWKA1 -
Domain switch planned - new domain accessible - until the switch: redirect from new to old domain with 307?
Hi there, We are going to switch our local domain oldsite.at to newsite.com in November. As our IT department wants to use the newsite.com already for email traffic till then, the domain newsite.com has to be accessible for public and currently shows the default Apache page without useful content. The old domain has quite some trust, the new domain is a first time registered domain (not known by search engines yet and no published anyhow). The domain was parked till now. I am aware of the steps to take for the switch itself, but: **what to do with the newsite.com domain until everything is prepared for the switch? **I suppose users or search engines find the domain and as there is no useful information available it harms us already. My idea was to 307 redirect newsite.com to the oldsite.at but the concern is that this causes problems as soon as we switch the domain and redirecting with 301 from oldsite.at to newsite.com? Do you have any objections or other recommendations? Thank you a lot in advance.
Intermediate & Advanced SEO | | comicron0 -
301 Redirection
Hi there guys, I have a question about redirection. My boss has just bought a new domain name and he wants it to redirect to our current site when looking for specific products. www.example.com is our current website www.productname.com is the new domain So the new domain would be redirected to example.com. Would that be considered against Google Policies? Thanks
Intermediate & Advanced SEO | | PremioOscar0 -
URL Structure Change - 301 Redirect - on large website
Hi Guys, I have a website which has approximately 15 million pages indexed. We are planning to change url structure of 99.99% of pages but it would remain on same domain. eg: older url: xyz.com/nike-shoes; new url: xyx.com/shopping/nike-shoes A benefit that we would get is adding a related and important keyword in url. We also achieve other technical benefits in identifying the page type before hand and can reduce time taken to serve the pages (as per our tech team). For older URLs, we are planning to do a 301 redirect. While this seems to be the correct thing to do as per Google, we do see that there is a very large number of cases where people have suffered significantly on doing something like this : Here are our questions: Will all page rank value will be passed to new url? (i.e. will there be a 100% passing of PR/link juice to the new URLs) Can it lower my rank for keywords? (currently we have pretty good rankings (1-5) on many keywords) If there is an impact on rankings - will it be only on specific keywords or will we see a sitewide impact? Assuming that we have taken a hit on traffic, How much time would it take to get the traffic back to normal? and if traffic goes down, by what percentage it may go down and for how much time. (best case, average case and worst case scenarios) Is there anything I should keep in mind while doing this? I understand that there are no clear answers that can be given to these questions but we would like to evaluate a worst case/best case situation. Just to give context : Even a 10 day downtime in terms of drops in rankings is extremely detrimental for our business.
Intermediate & Advanced SEO | | Myntra0 -
Do inbound links pass onto new domain if redirected?
If I set up a website on a new domain and have the old domain 301 redirected to the new domain, do the links pointing to the old site impact the new site?
Intermediate & Advanced SEO | | priceseo0 -
Launching 20 new URLs to branch out from a multi brand website. How do I make sure the rankings stay?
I have a client with a multiple brand website currently. The site has landing pages and directories for each of its 20 brands under one URL. The plan is to build 20 separate brand websites with new domains and have the old content redirect to its corresponding new URL. The problem that I envision is being able to successfully carry all of the existing indexed content over while only using 301 redirects and submitting the new domains to Webmaster tools. Has anyone done this in the past successfully and do you have any recommendations?
Intermediate & Advanced SEO | | Empower_MediaMarketing0 -
Should I 301 Redirect Old Pages to Newer Ones?
I know there is value having lots of unique content on our websites, but I'm wondering how long it should be kept for, and if there is any value in 301 redirecting it? So, for example we have a number of pages on our website that are dedicated to single products (blue widget x, blue widget y, red widget x, red widget y). Nice unique content, with some (but not many) links. These products are no longer available though and have been replaced. So I'm faced with three choices: 1. Leave it as it is, and hope it adds to the overall site authority (by value of being another page), and also perhaps mop up a few longer tail keywords. Add a link to the replacement product on these pages; 2. 301 redirect these pages to the replacement products to give these a bit of a boost, and lose the content; 3. 301 redirect these pages to the replacement products and move all the old content to a new 'blue widgets archive' and 'red widgets archive' page? Would appreciate everyones thoughts!
Intermediate & Advanced SEO | | BigMiniMan0