Review markup not showing up in SERP anymore

[J05B]

Hi all,

I have been collecting reviews for a little while now. Ofcourse im hoping to cross the 150 reviews border soon

But i also added the review markup to my website to show up in organic results. This was working fine for a while. I did not added the markup to my homepage. But now for somehow google is not showing this review markup anymore in search results. So i decided to give the company that is hosting the review tool (google partner also) a call. The informed me that they had a lot of calls and e-mails since 2 weeks from their customers. All with the same problem that review markup is not used in search results anymore.

Anyone else had this, or know about this issue?

[BlueCorona]

Hi There!

I would run your review schema through the structured data testing tool another time to double check that nothing has changed between when you implemented the schema and now: https://search.google.com/structured-data/testing-tool/u/0/

Keep in mind that Google gets to choose whether or not they want to show the review schema on the SERPs. So, your best bet is having the schema on your website and knowing that it passes the schema grades—but know that there is a chance it will not appear on the search results. Google chooses who it shows up for and when it shows up, which can be annoying but as long as you have it implemented correctly you're doing everything you can.

[J05B]

I did do a little experiment a few days ago to see if i could let my reviews show up on a 10 point scale instead of 5 point scale. I changed the rating value and added "bestRating" to the script. The testing tool showed no errors on this script. This could be related to this issue or could be pure coincidence.

I changed it back to its original state, we will what happens.

btw no other company in my niche is using review data. So we where unique in this.

And here a list of the agencies or google partners that are trusted bij Google. Thats what i meant bij third parties / agencies that are hosting reviews. I'm using one of them. When reaching the 150 reviews they should add review markup automaticly to my adwords campaigns also. btw they where not saying reviews markup is no longer used, they mentiod getting a lot of complaints lately of customers saying google didnt gave them they yellow stars in search results anymore.

https://support.google.com/partners/answer/2375474?hl=nl

[TimHolmes]

have you ran a test - https://search.google.com/structured-data/testing-tool/u/0/

Make sure nothing has changed or gone missing from your schema.

Your agency is clearly telling a lie that it is no longer being used. - type in "car insurance" and you will see loads.

[TimHolmes]

As far as I am aware digital agencies don't host reviews. The only Google "review" partners I am aware of are listed on the link  below.

https://support.google.com/adwords/answer/2375474?hl=en-GB Update - sorry the above link was for Google Adwords My bad...

Like you said it could be temporary and there have been instances of bugs in the past which have stopped them displaying, or Google may have chosen to stop reviews for your niche - or are others still displaying?

Have they chosen another site to show the ratings over yours?

[J05B]

Hi Tim,

Thnx for replying, and i'm fully aware of the fact that its up to google to use the markup or not. I 'm hoping this is just a temporary thing. But what caused me to to post this here, is that the agency that is hosting the review tool mentioned they got a high number of questions / complains about this since 2 weeks now.

[TimHolmes]

We also use review mark-up. We use it based on aggregated / combined scores - say 200 reviews average 4.7 out of 5 etc.

As far as I am aware Google is still using this schema markup and it is indeed showing up for us at press.

The one thing to consider however, is that Google chooses to either show the rating or not. Just because you have it in place does not mean they will use it. If the rest of your niche also uses the schema you may find that Google will only select a few at a time.