Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Review markup not showing up in SERP anymore
-
Hi all,
I have been collecting reviews for a little while now. Ofcourse im hoping to cross the 150 reviews border soon
But i also added the review markup to my website to show up in organic results. This was working fine for a while. I did not added the markup to my homepage. But now for somehow google is not showing this review markup anymore in search results. So i decided to give the company that is hosting the review tool (google partner also) a call. The informed me that they had a lot of calls and e-mails since 2 weeks from their customers. All with the same problem that review markup is not used in search results anymore.
Anyone else had this, or know about this issue?
-
Hi There!
I would run your review schema through the structured data testing tool another time to double check that nothing has changed between when you implemented the schema and now: https://search.google.com/structured-data/testing-tool/u/0/
Keep in mind that Google gets to choose whether or not they want to show the review schema on the SERPs. So, your best bet is having the schema on your website and knowing that it passes the schema grades—but know that there is a chance it will not appear on the search results. Google chooses who it shows up for and when it shows up, which can be annoying but as long as you have it implemented correctly you're doing everything you can.
-
I did do a little experiment a few days ago to see if i could let my reviews show up on a 10 point scale instead of 5 point scale. I changed the rating value and added "bestRating" to the script. The testing tool showed no errors on this script. This could be related to this issue or could be pure coincidence.
I changed it back to its original state, we will what happens.
btw no other company in my niche is using review data. So we where unique in this.
And here a list of the agencies or google partners that are trusted bij Google. Thats what i meant bij third parties / agencies that are hosting reviews. I'm using one of them. When reaching the 150 reviews they should add review markup automaticly to my adwords campaigns also. btw they where not saying reviews markup is no longer used, they mentiod getting a lot of complaints lately of customers saying google didnt gave them they yellow stars in search results anymore.
-
have you ran a test - https://search.google.com/structured-data/testing-tool/u/0/
Make sure nothing has changed or gone missing from your schema.
Your agency is clearly telling a lie that it is no longer being used. - type in "car insurance" and you will see loads.
-
As far as I am aware digital agencies don't host reviews. The only Google "review" partners I am aware of are listed on the link below.
https://support.google.com/adwords/answer/2375474?hl=en-GB Update - sorry the above link was for Google Adwords
My bad...Like you said it could be temporary and there have been instances of bugs in the past which have stopped them displaying, or Google may have chosen to stop reviews for your niche - or are others still displaying?
Have they chosen another site to show the ratings over yours?
-
Hi Tim,
Thnx for replying, and i'm fully aware of the fact that its up to google to use the markup or not. I 'm hoping this is just a temporary thing. But what caused me to to post this here, is that the agency that is hosting the review tool mentioned they got a high number of questions / complains about this since 2 weeks now.
-
We also use review mark-up. We use it based on aggregated / combined scores - say 200 reviews average 4.7 out of 5 etc.
As far as I am aware Google is still using this schema markup and it is indeed showing up for us at press.
The one thing to consider however, is that Google chooses to either show the rating or not. Just because you have it in place does not mean they will use it. If the rest of your niche also uses the schema you may find that Google will only select a few at a time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why home Page is not showing showing in search results?
The USA Glitz I search the exact title & keyword but still its not showing though there is no related websites in this term. What can i do ? What kind of strategy needs to follow ? Kindly help me out . Thanks 😢
On-Page Optimization | | henrichjrr4201 -
Should posts show in multiple categories?
Hi all, For context, I'm trying to Silo my content more efficiently. I've just moved all content into their own SILO'd categories and removed them from duplicate categories. As such, posts now sit only in 1 category. My question here is: Should my posts be showing in both the parent category and its sub category or just the sub-category? I've currently got this only showing in the sub-categories it's relevant to. For example:
On-Page Optimization | | xtrapsp
Post name: Shimano Fishing Rod Review
Parent Category: Fishing Rods
Sub Category: Shimano And the post only shows inside the Shimano Category0 -
Google Reviews Plugin - Does This Impact Negatively On SEO By Diluting Optimisation
I know optimisation is now considered 'old hat' but like many old hats not only is it comfortable but it is (in my experience) still functional and working in ranking websites. Yes there are plenty of other drivers, but I still consider optimisation to be important, hence the question Google Reviews Plugin - Does This Impact Negatively On SEO By Diluting Optimisation? From my (limited in many ways) understanding this puts hundreds if not thousands of extra words on a page - so this must surely be reducing the amount of optimisation? And then could it actually lead to a decline in rankings? Has anyone had any experience in this, I would love to use the Google Reviews plugin but just wanted to be sure first... Many thanks KT
On-Page Optimization | | Markkc1 -
Changes taken over in the SERP's: How long do I have to wait until i can rely on the (new) position?
I changed different things on a particular page (mainly reduced the exaggerated keyword density --> spammy). I made it recrawl by Google (Search Console). The new version has now already been integrated in the SERP's.Question: Are my latest changes (actual crawled page in the SERP's is now 2 days old) already reflected in the actual position in the SERP's or should I wait for some time (how long?) to evaluate the effect of my changes? Can I rely on the actual position or not?
On-Page Optimization | | Cesare.Marchetti0 -
Using Schema markup for Feefo reviews
I am a little confused about whether or not it is ok to use Schema markup with reviews collected through Feefo. We use Feefo to collect reviews from our customers and these get displayed on our website. We get service ratings as well as product ratings through Feefo. My question is: Is it ok to use Schema markup for these? I would have thought they would fall under 3rd party reviews, but this article from the Feefo website seems to suggest that it would be ok to use markup in the way they recommend. Can anyone confirm how Google handles review markup like this? Thanks in advance!
On-Page Optimization | | ViviCa10 -
Review my website and guide me what can do for top ranking.
Hi Guys, I really need your advice for my website (bmgapt dot com). I'm loosing ranking on (Buffalo Apartments) keyword. Two months ago my ranking number is 3 but now loosing to 15 number. What can I do for get again top ranking. Thanks in advance. John Smith
On-Page Optimization | | KLLC0 -
Are blank Product Review pages bad for SEO?
Hi there, I'm running a new e-commerce site (BoatOutfitters.com) and have a question about our product review pages. On our current campaign, we have a lot of duplicate page content errors. When we export the data, it's almost all blank product review pages (since we are new, we don't have that many product reviews yet). Our product reviews aren't run through javascript, so we originally did not add them to a robots.txt file - however, I'm now wondering if it's worse to have all of these duplicate blank pages, or is it not affecting our SEO at all? Should we just wait until these products have reviews which will benefit our SEO and then they won't be considered "duplicate pages" - right? Sorry if this has been answered before - new here at SEO Moz and just looking for some help. Thanks!
On-Page Optimization | | BoatOutfitters0 -
Date stamp in serp
I have a website with sauna reviews. These are mostly pages that exist for years and regularly change because comments/reviews are added by visitors and/or because I change information on the page. When searching in Google for competitive keywords I noticed that the snippet of my direct competitor included a date stamp in the format (9 hous ago). How can I include a time stamp in the snippet, and more important how can I make sure that the timestamp is very recent. Is it sufficient to add a date on the page every time the page is updated or is ther emore to it?
On-Page Optimization | | oeroek0