Acquired domains for SEO

[remkoallertz]

hi there,

For one of our insurance websites we acquired a domain, this domain is going to be redirected to our domain. After some research we discovered the domain we've bought also includes other domains which 301 redirect to specific 'insurance products'. These domains are also included in the deal. But what is the best technical solution for redirecting these specific redirected product domains? They already redirect to the product pages of the domain we've bought, so after redirect this domain, the sub (product) redirected domains will also link to us. It would be like this:

A) www.sub-carinsurancesite.nl (301) -> www.domain-we-bought.com/car-insurance -> www.ourdomain.com/car-insurance
B) www.sub-carinsurancesite.nl (301) -> www.ourdomain.com/car-insurance

&

www.domain-we-bought.com/car-insurance -> www.ourdomain.com/car-insurance

etc

[remkoallertz]

Hi Chris,
Think you're right. We go for plan B.

Thanks

[ChrisAshton]

Since 3xx redirects don't lose page rank anymore, theoretically it would seem the end result here is going to be the same regardless of which route you take.

That said, I'd probably suggest going with option B here simply for the fact that search engines are looking at link/referring domain volume among many other things and I would expect redirects are going to be treated quite similar in that respect.

This is speculation of course but assuming the link profiles on each of these other domains are healthy, it's not going to hurt; worst case scenario it makes no difference.