Ecommerce category pages & improving rankings
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Hi Moz
I work on an ecommerce site & am getting stuck with how to improve rankings on category pages.
I have a competitor who writes loads of content for their category pages under tabs & they perform very well. The content isn't particularly helpful, more about their range and what they offer.
I have tested adding similar content under a tab to some of our category pages - with some performing well & others not as well.
I know this isn't ideal, and I'd like some help with an alternative. Does anyone have tips on improving rankings on category pages? I don't have much control on the layout, this is controlled by our parent company which restricts us.
I am researching writing user guides, but these will be on other pages not directly on the category page & the way we have to add them is a lot of manual work for our webmaster, so I can't get them up as quickly as I'd like.
I have seen REI have a small bit of content at the top of their pages that link to guides e.g - https://www.rei.com/c/static-and-rescue-ropes
But obviously their domain authority is so high already, that they don't need as much help as me
At the moment I have some new Chair pages I need to rank, these are competitive and any ideas would be great
Here are some examples:
- http://www.key.co.uk/en/key/ergonomic-office-chairs
- http://www.key.co.uk/en/key/executive-office-chairs
Thank you!
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Hi
There are a couple here:
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Can you provide us with a link to your e-commerce site? You could try and create internal links to your category page, because like all category page they have tons of outbound links but little inbound links.
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