Service area local seo
-
Hello, everyone.
I am struggling a little with the vast amounts of information about how best to get a local service area business ranking and the best practice.
If I explain what I have been doing and then see how I can improve.
I have created a couple of websites for window cleaners. These window cleaners offer several services like window cleaning, gutter cleaning, conservatory cleaning, pressure washing etc.
They also cover several towns/cities so it's important for them to be able to target all these areas in search. They don't have multiple offices so only have one home/office address and by the nature of the job provide services at the customer's house/business.
What I have been doing is creating a page for each service they provide then to cover the areas I have been doing two things. Creating a page on the site called areas covered with a list of the areas they cover and also adding in the title of the page the main one or two areas that are most important to them.
From what I can gather this might not be the best approach?? Google may see the areas in titles as keyword stuffing? Google also doesn't like a list of areas in one go anywhere on a site which can also seem like keyword stuffing?
So for an example, this would be a rough title structure of service pages
Window cleaners in town/city, town/city and town/city
Gutter Cleaners in town/city, town/city and town/city
As I said I am not sure this is the best way to do this from what I read. I have read about area specific pages but i struggle to see how i could make each area specific page unique enough as the service is exactly the same in each area. I have also read that putting the most important keywords at the begingin of the the title is better so using the above example would this be better? town/city window cleaners - business name
So from what i understand having pages like this might be better
Window cleaners town/city1
Window cleaners town/city2
Window cleaners town/city3
Gutter Cleaners town/city1
Gutter Cleaners town/city2
Gutter Cleaners town/city3 and so on but like I say I am aware each of these area specific pages would need to be unique but being that the services are exactly the same in each area I am not sure how I could warrant creating all the pages. Writing about the specific area on the page seems a little odd in that the visitor who lands on that page doesn't want to learn about their area, they live there and know the area. They want to know what the service is and if they do in fact cover their area. In which case how can i best ensure all or most of the areas they cover are targeted and show in search? Some sites i have done cover around 20-30 towns around them so how can best ensure they rank for them?
I have also been reading conflicting information about how to structure pages and urls.
Some say don't use commas in page titles, some say don't use underscores and only use hyphens.
Similarly, I have read that the URL should not contain any hyphens but I am not sure about this seeing as WordPress often adds hyphens between words in URLs.
Some say you should always have an H1 on every page others say it's not all that important anymore.
With images, i have also been giving them alts the same as the page titles thay are on, is this the wrong thing to do?
Id be happy to private messge (if i can do that here) one of the sites
I would be eternally grateful if anyone can help in firstly clarifying how I could best improve ranking for areas covered and secondly what best practice is to structure page content like H1's image alts etc.
Thanks
-
Oh no no it would only be two or three max. I always say to people i do sites for that i will list all areas on areas cover page (now will be on each service page instead) and two or three main areas in titles.
-
Then, against best practices, it might be worth following suit listing just a couple of the main areas covered in the title for the sake of competition.
It's not as bad as I thought it would be. I was picturing more like "Window Cleaning in Town A, Town B, Town C, Town D, Town E".
-
It seems all towns in my area at least are listed as cities. I guess the issue is that several sites i have created all have competitors who are adding two or three areas to their titles. Using my area as an example again i just did a quick search and it seems services here are doing the same (see attached screenshot) So if i were to follow best practice and only include one area in a title then i would always loose out to listings like this. Especially if one of the potential customers was from one of the other areas.
-
Ah, I see your problem. If you look in Google Adwords planner for locations, you'll find a lot of the time that the bigger towns/cities in a county will be seen as the town/city. And surrounding towns will often be seen as neighbourhoods of that town or city. This isn't necessarily accurate in real life, but for Google's sake it works. You can see how Google identifies different locations using Google Adwords tools, even if you're not advertising.
It would be worth checking this, because then you can target the main town/city in the area specifically in the page title, and still be "covered" for the surrounding areas in terms of relevance. Though I would still mention the surrounding towns covered within the content of the landing page.
-
Ria you have been very helpful but the area thing has raised more questions for me.
If i take my area for example. I live in Cornwall UK which is a fairly big county and if I were a window cleaner would probably cover 4-5 towns near me.
In the titles having the area as Cornwall would lead to a lot of frustration of visitors as I only cover a small bit of Cornwall. Equally, if I used the town I live in in the titles it would limit my traffic possibly if say someone is in a neighbouring town looking for a cleaner.
I guess my only option would be to use my own town in this example or put a couple of towns in the title at the risk google will see it as spammy. Any other suggestions from anyone are more than welcome.
-
Great thank you. Yes, I thought maybe columns for the bullets would be better.
-
I think listing items in bullet points will be less spammy as they are marked up as list items. You can format them how you like, however, such as in multiple columns - so that they're not so ugly looking on the page, and won't look so... vertical? e.g. 3 columns of 10 rows, 5 columns of 6, etc.
And I would focus the page titles on wider areas site-wide, if it were me.
-
Thank you!
Sorry yes it was quite a lot!
So if i understand you correctly on each service page (window cleaning, gutter cleaning etc) i should have a section similar to this?
We provide our window cleaning service to these areas. If you don't see your area listed please get in touch as we may be looking to build upon our round in other areas.
- Area
- Area
- Area
- Area
- Area
- Area
- Area
Bullet-pointed lists could be quite long when we have 30 if not more towns though. I used to do this on each service page like this.
Window cleaners covering:
area, area, area, area, area, area, area, area, area, area, area, area, area, area, area, area, area, area, area, area, area, area, area, area, area, area, area, area, area.
But was told that would be seen spammy?
In regard to page titles thanks for clarifying that one thing i am still not sure of is how to target the page url. You say the main homepage should target the wider area so homepage title should be
business name - window cleaners wider area or wider area window cleaners - business name.
On service pages should I also have this structure focusing on the wider area as I guess adding two or three areas in the page title may also seem spammy?
-
Wow, that's a lot to answer.
I assume that those towns form part of a bigger area, like a county? I would personally target the landing page to the whole area. Then, as you mentioned, have an "areas covered" section on each landing page with a Google map and bullet list of towns. Use the landing page to target the towns you cover, without it sounding spammy. Just read it aloud afterwards and ask yourself, "does that sound natural?".
You're right that you shouldn't have separate town pages if you can't think of anything unique to say on each one that would be of value to your customer.
Also:
- There is nothing wrong with commas in your page titles. Or hyphens. I don't know why you'd want an underscore in there, but they're fine too.
- There is nothing wrong with hyphens in your URLs. In your domain, however, if you are keyword stuffing your domain using a hyphen as a word separator, then that can look a little spammy. In your URL though, it's fine to separate words and is preferred over the underscore.
- It's still a good idea to ensure each page has ONE H1 (this is often quite similar/relevant to the page title). Then structure your H2s and H3s beneath in way that makes logical sense to your content.
- Alt text for images should provide a short description of what the image actually depicts. If the image depicts window cleaning, then you can tag it just as "Window Cleaning".
And, if you haven't already, you'll want to make a Google My Business account and verify it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International subdirectory without localized content - best practice / need advice
Hi there, Our site uses a subdirectory for regional and multilingual sites as show below for 200+ countries.
Local Website Optimization | | erinfalwell
EX: /en_US/ All sites have ~the same content & are in English. We have hreflang tags but still have crawl issues. Is there another URL structure you would recommend? Are there any other ways to avoid the duplicate page & crawl budget issues outside of the hreflang tag? Appreciate it!0 -
How to Get 1st Page Google Rankings for a Local Company?
Hi guys, I'm owning a London removal company - Mega Removals and wants to achieve 1st page rankings on Google UK for keywords like: "removals London", "removal company London", "house removals London" but have no success so far. I need professional advice on how to do it. Should I hire an SEO or should focus on content? I will be very grateful for your help.
Local Website Optimization | | nanton1 -
More pages on website better for SEO?
Hi all, Is creating more pages better for SEO? Of course the pages being valuable content. Is this because you want the user to spend as much time as possible on your site. A lot of my competitors websites seem to have more pages than mine and their domain authorities are higher, for example the services we provide are all on one page and for my competitors each services as its own page. Kind Regards, Aqib
Local Website Optimization | | SMCCoachHire0 -
Duplicate Content - Local SEO - 250 Locations
Hey everyone, I'm currently working with a client that has 250 locations across the United States. Each location has its own website and each website has the same 10 service pages. All with identical content (the same 500-750 words) with the exception of unique meta-data and NAP which has each respective location's name, city, state, etc. I'm unsure how duplicate content works at the local level. I understand that there is no penalty for duplicate content, rather, any negative side-effects are because search engines don't know which page to serve, if there are duplicates. So here's my question: If someone searches for my client's services in Miami, and my client only as one location in that city, does duplicate content matter? Because that location isn't competing against any of my client's other locations locally, so search engines shouldn't be confused by which page to serve, correct? Of course, in other cities, like Phoenix, where they have 5 locations, then I'm sure the duplicate content is negatively affecting all 5 locations. I really appreciate any insight! Thank you,
Local Website Optimization | | SEOJedi510 -
Applying NAP Local Schema Markup to a Virtual Location: spamming or not?
I have a client that has multiple virtual locations to show website visitors where they provide delivery services. These are individual pages that include unique phone numbers, zip codes, city & state. However there is no address (this is just a service area). We wanted to apply schematic markup to these landing pages. Our development team successfully applied schema to the phone, state, city, etc. However for just the address property they said VIRTUAL LOCATION. This checked out fine on the Google structured data testing tool. Our question is this; can just having VIRTUAL LOCATION for the address property be construed as spamming? This landing page is providing pertinent information for the end user. However since there is no brick and mortar address I'm trying to determine if having VIRTUAL LOCATION as the value could be frowned upon by Google. Any insight would be very helpful. Thanks
Local Website Optimization | | RosemaryB1 -
Looking for SEO advice
Hi, I have a website that has been built with SEO in mind from the beginning but it's failing to rank at all. We have checked everything and found nothing we see that would be negatively affected the SEO value. The link is http://www.fancydoorsedmonton.com/ Any insight on anything you may find would be greatly appreciated! Thanks!
Local Website Optimization | | Web3Marketing870 -
Different page for each service at each location? Where does it end!
If we have 15 different locations and 10 different services, do we need to make keyword targeted landing pages for each combination? Is that actually the best method or is there some alternative? For example, if we are a law office specializing in slip and falls and car accidents, do we need a page for EACH location for each service (ie. Miami Car Accident Lawyer, Miami Slip and Fall Lawyer, Orlando Slip and Fall Lawyer, Orlando Car Accident Lawyer) etc. to maximize our ranking potential in each location? Is there a better way or are we left with this until Google gets "smarter"?
Local Website Optimization | | RickyShockley0 -
Same blog, multiple languages. Got SEO concerns.
Hi, My company runs a small blog in swedish. Most of the visitors are our customers/prospects. We will write about generic concepts regarding our business and the occasional company news story. However, I have quite a few ideas for articles that could be interesting to a lot of people, and I'm tempted to write those in english for better exposure. I would love it if that exposure could boost my companies authority. How should I go on about this? Can I somehow tell search engines that a certain part or page of the site is in another language? Should I translate our entire site to english and post the english post in a separate blog feed? Any insight is welcome. Thanks in advance!
Local Website Optimization | | Mest0