Displaying Long Product Descriptions on Mobile
-
Hello,
One of our clients has a website which sells health products and supplements. All of the products have detailed descriptions that include ingredients information, usage, supplements facts, detailed information on how the products affect you, a detailed guarantee and FAQs.
Our client would like to display a more synthesised product description on mobile devices. This would be a shortened description which would make it easier for people to understand what the benefits of the products are. At the moment we still have the previously developed 'Read Product Description' button that expands and reveals more text. We need to remove this and display a different shortened description but still follow Google's best practices.
If the content on the mobile differs from the website, will it have a detrimental effect on the website's ranking in Google? If this is so, we face a barrier when trying to create a summarised version of the website for mobiles.
Had anyone had a similar experience? If so, please advise on what the best approach would be for this to maintain a high ranking in Google, but display differing content across platforms.
Much appreciated,
Gabriel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Least expensive, correctly done way to hire product descriptions done.
Hello, WHAT WE NEED NOW: We need 300 product descriptions done. We have reached the point where we're hiring this done. How would you recommend we go about this. 200 products will be rewriting the supplier's product descriptions (one sentence each) and filling out a quicktable. There's just nothing to do there, no information anywhere. About 100 products will be where the person writing the description and filling out the table will have to google the product's manufacturer and rewrite the information off of that website in an intelligible, interesting, paragraph that is informative. Would you recommend we hire someone local to come work in our office that specializes in our niche, or are there any GOOD services out there for our case, even if it's just for the first 200. OUR FUTURE PLANS: We'll guess at the top few products and do some 10X work ourselves. No hiring needed there. Once we know the top 50 products we will do some more deep hiring for 10X product descriptions, but that can wait. Thanks.
Intermediate & Advanced SEO | | BobGW1 -
Does Google ignore duplicate meta descriptions?
Hi there SEO mozzers, I am dealing with a website that has duplicate meta descriptions (we know is bad).As a punishment, Google totally ignores the meta descriptions and picks content from the website and displays it in SERP. I already read the https://moz.com/blog/why-wont-google-use-my-meta-description but I was wondering if there is more information/knowledge out there. Any tips are appreciated!
Intermediate & Advanced SEO | | Europarl_SEO_Team0 -
Best SEO for table in mobile view
I'm wondering what the best way to present a table for mobile view in terms of SEO? It's a complicated table (not simple rows & columns but also col spans) which doesn't work with any responsive techniques I can find. I can offer different content for desktop / mobile so desktop is OK. But what's the best way forward with Google for mobile? I could offer a jpg or simply an explanation to revisit the page on desktop, but neither of those options seem particularly Google-friendly?
Intermediate & Advanced SEO | | Ann640 -
Why is the meta description not the same as in the index?
Hi all, When I search for keywords concerning "little wannahaves", the meta description in attachment 1 appears. This is however not the meta description I gave in. When I search for "site:littewannahaves.nl" the right meta description appears, see attachment 2. Does anyone know how why these two differ and how I can fix this? According to webmaster tools there should not be any error. Thanks in advance! P3FMNzP.png nkDXqRc.png
Intermediate & Advanced SEO | | U-Digital0 -
Magento Hidden Products & Google Not Found Errors
We recently moved our website over to the Magento eCommerce platform. Magento has functionality to make certain items not visible individually so you can, for example, take 6 products and turn it into 1 product where a customer can choose their options. You then hide all the individual products, leaving only that one product visible on the site and reducing duplicate content issues. We did this. It works great and the individual products don't show up in our site map, which is what we'd like. However, Google Webmaster Tools has all of these individual product URLs in its Not Found Crawl Errors. ! For example: White t-shirt URL: /white-t-shirt Red t-shirt URL: /red-t-shirt Blue t-shirt URL: /blue-t-shirt All of those are not visible on the site and the URLs do not appear in our site map. But they are all showing up in Google Webmaster Tools. Configurable t-shirt URL: /t-shirt This product is the only one visible on the site, does appear on the site map, and shows up in Google Webmaster Tools as a valid URL. ! Do you know how it found the individual products if it isn't in the site map and they aren't visible on the website? And how important do you think it is that we fix all of these hundreds of Not Found errors to point to the single visible product on the site? I would think it is fairly important, but don't want to spend a week of man power on it if the returns would be minimal. Thanks so much for any input!
Intermediate & Advanced SEO | | Marketing.SCG0 -
How to get better URL description when ranking #3
OK, last question of the week. I promise. I'm doing something right. I distribute for manufacturers. For some of my less known manufactuers I am #3 or #2 rank. For my main product the manufacturer is #1,2 with some numerical code as the discription. The manufacture will sell direct. To get the customers attention I need to PPC, and luckily it's inexpensive. Is there any way to control what the content is of the listing?. I would like to state in my #3 rank " 10-10-PP, In stock, same day shipping, best pricing." Does Google choose what to display and if so is there some where on my site I can influece this? For you experts, perhaps this is the joke of the week.? Please do not have a heart attack when laughing.
Intermediate & Advanced SEO | | Wales0 -
Rich Snippits - Product Data showing in serps
Google "halloween costumes", see the yandy listing that shows product data and pricing under their listing? How did they do this? I realize its a rich snippit of some kind but i don't see in the code how or where this is. I've yet to see anyone but Amazon influence the SERPS yet with rich snippits. Pretty interesting
Intermediate & Advanced SEO | | iAnalyst.com0 -
New, Used, Refurbished Ecommerce Products
I'm in a situation where I am trying to improve an ecommerce site that sells about 10-15 products, and a few variations of each. My main headache is coming from the fact that we sell New, used, and refurbished products that are often overlapping. I'm not really sure if I am categorizing the products/structuring the site the best possible way. Here is an example that shows the current structure of the site: New Fruits
Intermediate & Advanced SEO | | heroiceric
--> Bananas
----> Banana Model 1
----> Banana Model 2
--> Apples
----> Apple Model 1
----> Apple Model 2
--> Oranges
----> Orange Model 1
----> Orange Model 2 Refurbished Fruits --> Bananas
----> Refurbished Banana
--> Apples
----> Refurbished Apple
--> Oranges
----> Refurbished Orange The business, however, specializes in the refurbished models because they make significantly more money for each one that is sold. Because of this, it's way more important to get the refurbished models ranking up for the terms. I've been struggling to get good results from my SEO efforts and I think that this strange site structure could be holding me back. Would it make sense for me to use canonical on the "New Fruits" pages, pointing toward the "Refurbished Fruits" pages? Should I be trying to build links to the category pages or the actual product pages. IE: To "Refurbished Fruits --> Bananas" rather than "Refurbished Fruits --> Bananas --> Refurbished Banana?"0