301 redirecting a previously abused URL
-
A client previously had their most important landing page at domain.com/example.htm
They carried out the sort of link building that was commonplace a few years back (exact match anchors, paid blog links etc) targeting this URL, but they also got a bunch of legitimate decent quality links here. I believe they may have had a number of issues when link quality algo updates were rolled out, so rather than try and get links removed and go through the disavow process they instead decided to abandon this URL, let it 404 and start afresh at domain.com/example.html - updating all internal navigation, XML sitemaps etc.
So fast forward to today. What is the best practice for this URL these days do we think? Is it now possible to 301 domain.com/example.htm > domain.com/example.html and recover whatever value may be left here? The argument for not doing so may be that you could pass over the negative metrics associated with the old URL, but would this not be handled by the real-time penguin update and the poor links just devalued rather than actually harming? And could this just be tested - i.e. add in the 301, monitor the impact and if things don't go the way we'd want then just remove the 301 again?
Would be keen to get a few opinions on this.
TIA
-
The big question is how long ago did the URL change take place. I have had similar circumstances when gaining new clients who had been working with some less then ethical companies and we found that after ~6 months there is little SEO value unless there are still good, active links pointing to those locations. If there is still some good links pointing to the original location then you should regardless, but if not and it has been longer than 6 months I personally would not.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page for page 301 redirects from old server to new server
Hi guys:
Technical SEO | | cindyt-17038
I have a client who is moving their entire ecommerce site from one hosting platform (Yahoo Store) to another (BigCommerce) and from one domain to another. The old domain is registered with the Yahoo as of yesterday and we have redirected the old domain (at the domain level) to the new domain. However, we are having trouble getting the pages to redirect page for page. Currently they are all redirecting to the new domain home page. We did just move the old domain from GoDaddy to Yahoo yesterday thinking this would solve it however as of this morning the old pages are still redirecting to the home page of the new domain. To complete the 301 redirect picture, we uploaded the redirects (all relative links for both from and to) to BigCommerce. And while the domain was hosted at GoDaddy with a redirect to the new domain, they were working. We moved the domain to Yahoo because of email issues thinking it should still work. Is it possibly just a waiting game now as the change populates across the DNS? old url to test:
rock-n-roll-action-figures.com/fender-jazz-bass-miniature-guitar-replica-classic-red-finish.html0 -
Importance of 301 Redirects
Hello, I have been brought in at the last minute to consult for an e-commerce client who is about to relaunch their website. The site currently receives 8000 visits a month, 3100 of which are from organic search. They have a few thousand product pages. The web development firm they are using is changing all of the old product page urls and using 'search engine friendly' urls for the new site, which is expected to launch in a few weeks. However, they did not/are not planning on including 301 redirects from the old URLs. Other than simply stating 'this will be bad for your SEO', what would be a correct way of explaining to the client how much of a problem it will be if their new site launches without 301s. For example, is this a big enough issue to delay the launch of the site / get in a contract dispute with the web developer?
Technical SEO | | stageagent0 -
Best Practice on 301 Redirect - Images
We have two sites that sell the same products. We have decided to retire one of the sites as we'd like to focus on one property. I know best practice is to redirect apples to apples, which in our case is easily done since the sites sold the same thing. www.SiteABC.com/ProductA can be redirected to www.SiteXYZ.com/ProductA. My question is how far does that thinking go regarding images? Each product has a main product page, of course, and then up to 6 images in some cases. Is it necessary to redirect www.SiteABC.com/ProductA-Image1.jpg to www.SiteXYZ.com/ProductA-Image1.jpg? Or can they all be redirected to just the product page?
Technical SEO | | Natitude0 -
How to verify a page-by-page level 301 redirect was done correctly?
Hello, I told some tech guys to do a page-by-page relevant 301 redirect (as talked about in Matt Cutts video https://www.youtube.com/watch?v=r1lVPrYoBkA) when a company wanted to move to a new domain when their site was getting redesigned. I found out they did a 302 redirect on accident and had to fix that, so now I don't trust they did the page-by-page relevant redirect. I have a feeling they just redirected all of the pages on the old domain to the homepage of the new domain. How could I confirm this suspicion? I run the old domain through screaming frog and it only shows 1 URL - the homepage. Does that mean they took all of the pages on the old domain offline? Thanks!
Technical SEO | | EvolveCreative0 -
Should we 301 redirect our old domain to the new domain
We have a product that when started was under the domain appnowgo.com. We've since changed the name and the domain is now knackhq.com. The latter domain doesn't rank nearly as well as the former for many of the keywords we are targeting. For example... "online database builder" and "web app builder" are two of those keywords. Obviously having app in the domain is not a bad thing but it is our old name. The question is, should we 301 the appnowgo.com domain to knackhq.com? Or should we use that better rank and just link users to knackhq.com from the appnowgo.com site until we can increase our ranking for knackhq.com? We don't plan to update the content on appnowgo.com anymore and we obviously don't want to drop off rank if at all possible. Thanks! Eric
Technical SEO | | sitestrux0 -
To 301 redirect or not to 301 redirect? duplicate content problem www.domain.com and www.domain.com/en/
Hello, If your website is getting flagged for duplicate content from your main domain www.domain.com and your multilingual english domain www.domain.com/en/ is it wise to 301 redirect the english multilingual website to the main site? Please advise. We've recently installed the joomish component to one of our joomla websites in an effort to streamline a spanish translation of the website. The translation was a success and the new spanish webpages were indexed but unfortunately one of the web developers enabled the english part of the component and some english webpages were also indexed under the multilingual english domain www.domain.com/en/ and that flagged us for duplicate content. I added a 301 redirect to redirect all visitors from the www.domain/en/ webpages to the main www.domain.com/ webpages. But is that the proper way of handling this problem? Please advise.
Technical SEO | | Chris-CA0 -
How can I redirect old URLs to new ones?
We are trying to optimize our website for search engines and one of the things we have noticed that needs to be changed are the URLs. I know how to modify the URLs but have no idea how I can get the old redirected to the new ones using 301. We have some pages ranking pretty high on Google and we can't loose this traffic. Our website is hosted on Plesk and it was coded using Cold Fusion. I do have access to the .htaccess file. Any help would be highly appreciated.
Technical SEO | | personalproducts0 -
301 redirect to 1 of 3 locations based on browser languge? Is this ok?
Hi all, I'm taking over a site that has some redirect issues that need addressed and I want to make sure this is done right the first time. The problem: Our current setup starts with us allowing both non-www and www pages. I'll address this with a proper rewrite so all pages will have www. Server info: IIS and runs PHP. The real concern is that we currently run a browser detection for language at the root and then do a 302 redirect to /en, /ge or /fr. There is no page at the www.matchware.com. It's an immediate redirect to a language folder. I'd like to get these to a 301(Permanent) redirect but I'm not sure if a URL can have a 301 redirect that can go to 3 different locations. The site is huge and a site overhaul is not an option anytime soon. Our home page uses this: <%
Technical SEO | | vheilman
lang = Request.ServerVariables("HTTP_ACCEPT_LANGUAGE")
real_lang = Left(lang,2)
'Response.Write real_lang
Select case real_lang
case "en"
Response.Redirect "/en"
case "fr"
Response.Redirect "/fr"
case "de"
Response.Redirect "/ge"
case else
Response.Redirect "/en" End Select
%> Here is a header response test. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ HTTP Request Header Connect to 87.54.60.174 on port 80 ... ok GET / HTTP/1.1[CRLF] Host: www.matchware.com[CRLF] Connection: close[CRLF] User-Agent: Web-sniffer/1.0.37 (+http://web-sniffer.net/)[CRLF] Accept-Charset: ISO-8859-1,UTF-8;q=0.7,*;q=0.7[CRLF] Cache-Control: no-cache[CRLF] Accept-Language: de,en;q=0.7,en-us;q=0.3[CRLF] Referer: http://web-sniffer.net/[CRLF] [CRLF] HTTP Response Header --- --- --- Status: HTTP/1.1 302 Object moved Connection: close Date: Fri, 13 May 2011 14:28:30 GMT Server: Microsoft-IIS/6.0 X-Powered-By: ASP.NET Location: /ge Content-Length: 124 Content-Type: text/html Set-Cookie: ASPSESSIONIDQSRBQACT=HABMIHACEMGHEHLLNJPMNGFJ; path=/ Cache-control: private Content (0.12 <acronym title="KibiByte = 1024 Byte">KiB</acronym>) <title></span>Object moved<span class="tag"></title> # Object Moved This object may be found <a< span="">HREF="/ge">here. +++++++++++++++++++++++++++++++++++++++++++++++++++++ To sum it up, I know a 302 is a bad option, but I don't know if a 301 is a real option for us since it can be redirected to 1 of 3 pages? Any suggestions?</a<>1