English and French under the same domain

[coolhandluc]

A friend of mine runs a B&B and asked me to check his freshly built website to see if it was <acronym title="Search Engine Optimization">SEO</acronym> compliant. 
The B&B is based in France and he's targeting a UK and French audience.

To do so, he built content in english and french under the same domain:
https://www.la-besace.fr/

When I run a crawl through screamingfrog only the French content based URLs seem to come up and I am not sure why. Can anyone enlighten me please?

To maximise his business local visibility my recommendation would be to build two different websites (1 FR and 1 .co.uk) , build content in the respective language version sites and do all the link building work in respective country sites.

Do you think this is the best approach or should he stick with his current solution?

Many thanks

[wissamdandan]

First the domain reside on a Country code top-level domains (.fr) ... which means it very hard for google or even impossible for google to target ur english content for UK (https://support.google.com/webmasters/answer/62399)

when you fix the first note, then you need to implement hreflangs (https://moz.com/learn/seo/hreflang-tag) this will help google index and find the alternate version of your webpage in the language you announce in the markup.

going with 2 domain name like you mentioned is definitely a solution but i recommend going with one domain with a generic tld like a .com or .net and having the root that targets the french/france market and a subfolder that target the english people in UK.