Multi-Store SEO
-
I am currently developing a website which will have a multi-store function, i.e. one for US & ROW customers and one for UK & EU customers. The domain names will be along the lines of:
Original domain: www.website.com
UK & EU domain: eu.website.com
US & ROW domain: us.website.com
When a customer visits the website they will be redirected to one or the other depending on their location. Can anyone see any problems which this may cause in respect to SEO? I know there may be a duplicate content issue here also, how should I best deal with this?
-
Hey there,
Sorry for the silence!
Okay, a few things here:
- Yeah, you're going to run into duplicate content issues, since you're using English on all sites.
- You only need www.website.com for the US. Don't create us.website.com.
- For the UK and EU domain, localize with different currency, standard shipping, and legal information. (What's your plan, since the UK and EU use different currencies, to have them on the same site section?)
- If you have any content that's universal, like a blog post, keep that part of the site on the www.website.com section and don't duplicate it on the UK / EU site (unless you translate it).
- If at all possible, don't use subdomains for different countries. Subdomains split your domain value (which weakens your site) and also makes it clear that you're not a truly localized site, since you're using a .com instead of the right ccTLD for the country (not bad for SEO, but not great for click through rates). Better options are:
- Get the ccTLD for each country you're operating in. This is much more expensive, but better for localizing long term.
- Put each site section on a subdirectory, like www.website.com/uk/
- Link between the different country versions of your site, so you can be sure Googlebot will find it.
Moz has got a good article on this I recommend:https://moz.com/learn/seo/international-seo
I hope this helps! Let me know if you have any questions,
Kristina
-
No suggestions on this one?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Text to Code Ratio & SEO
Hi Has anyone had experience of updating their text to code ratio if its too high & whether this has much impact on SEO performance? I am trying to prioritise tasks & wondered if this is something which should be higher on my list. Thank you 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
What should be the SEO strategy for a very big target?
Currently I am doing SEO of an Arabic website. I need to optimize it for GCC region. Its target is very big i.e. 1 million unique visitors per month (organic). The domain is new means there is no domain authority right now. What should be the best strategy in this scenario?
Intermediate & Advanced SEO | | sohail10 -
How good or bad is this for SEO?
I will try to make this as clear as possible. We represent the yellow pages - www.visalietuva.lt
Intermediate & Advanced SEO | | FCRMediaLietuva
For every single company that is listed we have Creditworthiness - that helps to find information about their payment history and their business status. It's pretty useful. An example could be found here: http://www.visalietuva.lt/en/company/dizrega-uab/creditworthiness Some companies that are proud of their result started putting Iframe on their pages:
http://dizrega.lt/lt/kontaktai/firmos-rodikliai We noticed this on Google Webmasters, when new links started to appear.
So we are not sure if this is good for SEO? Of course this is good for our Google Analytics:))
If this is good, maybe we should send offer for our clients, that we can help to put iframe like this for free, for people who are not able to do it themselves. Your opinions please!0 -
SEO direction - help needed
Hi, I've been working on a site for about 5 years. We built the traffic up to about 8k visitors/day. Although now it's dropped down over the past 2 years to about 2k visitors a day. New traffic source is mainly from SEO longtail. The whole time we have been working to improve the site. What's the best way to get some help from experts on the right direction to get traffic back up or to at least tell me the site will never work 🙂 Thanks in advance. M
Intermediate & Advanced SEO | | relientmark0 -
Exit Popups Impact On SEO
Hi looking for any research on the impact of using exit popups (when a visitor is exiting the site), and the impact on it from SEO perspective. Regards, Mike
Intermediate & Advanced SEO | | MBASydney0 -
Wordpress Blogs and SEO
So far we have been creating separate blogs on wordpress.com for our sites, and writing there. Today I was told that there was better SEO hosting the blog on the actual domain. i.e. www.widgets.com/blog instead of widget.wordpress.com Is this true? Oddly I have had my WP beat my own URL on one account. So I am not sure if this is valid. Can someone tell me pros and cons of both? Thanks!
Intermediate & Advanced SEO | | greenhornet770 -
Link Age as SEO factor?
Hi Guys
Intermediate & Advanced SEO | | VividLime
I have a client who ranks well within a competitive sector of the travel industry. They are planning CMS move which will involve changing from .cfm to .aspx We will be doing the standard redirects etc However Matt's statement here on 301 redirects got me thinking
http://www.youtube.com/watch?v=zW5UL3lzBOA&t=0m24s He says that basically you loose a bit of page rank when you do a 301 redirect. Now, we will be potentially redirecting 1000s of links and my thinking is 'a lot of a little, adds up to a lot' In other words, 1000s of redirects may have a big enough impact to loose some rankings in a very competitive and aggressive space. So recommended that we contact the sites who has the link highest value and ask them to manually change the links from cfm to aspx. This will then mean that there are no loss value as with a 301 redirect. -But now I have another dilemma which I'm unsure about. So the main question:
Is link age factor in rankings ? If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?0 -
SEO Reco?
We're looking for a recommendation for a very good SEO agency that has experience with link building (white hat only). Any suggestions?
Intermediate & Advanced SEO | | BruceMillard0