What's a good WPM for a copywriter?
-
My copywriter is currently hitting 2,100 - 2,500 words over three articles on an average day.
He is employed full time, 7.5 hours a day with a 30 minute lunch break (He has the choice of a 1 hour lunch and leaving 30 minutes later).
Let's say only 6 hours are spent researching and writing: 2,500 words / 360 minutes = 6.9WPM
The content is generally rewritten from other websites with a little bit of unique content, on topics that are usually not complicated - the articles themselves are along the lines of a broad summary of what the other website offers/does. The content I receive is fairly generic and doesn't really say anything more than the source material. No formatting is done and generally I receive very large wall-of-text paragraphs. The content is written in one program and then copy/pasted into word to be delivered.
All keywords to use are provided, as well as ~50 words and phrases related to the topic. The ~50 words and phrases are usually presented in a list ("they offer x, x, x, x and x, as well as x, x and x" etc), so this part of the task shouldn't be taking long.
I am trying to gauge whether this is typical and what I should expect from someone who does this each day, as from previous roles I know more is definitely doable, but as for whether it's doable every working day I'm not sure.
What do you usually receive from your copywriters for a day of work?
-
Logan nailed the answer. Quality over content always. Even if you have good metrics, you may not have a baseline to compare to it yet. One way is hiring an independent contractor to produce 5 or so articles and compare metrics and cost and go from there. It's difficult to do, but you should always be testing! Good luck.
-
Hi,
I wouldn't measure your copywriter based on WPM, I'd focus instead on the quality of the writing. I recommend measuring based on the performance of the content. Is it helping improve rankings? Driving traffic? Nurturing leads? Increasing sales? I don't know what your line of business is, but I would choose some KPIs by which you measure the effectiveness of the content being produced. It doesn't matter if it's 1 WPM if that creates 3x as much revenue as content that was written at 100 WPM.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My first Guest post. Well, it's about quality!
I've started my new blog two months ago. I thought about two things: quality and authority. So, I started with high-quality content and let me tell you that based on my own experience, quality is the queen of all this. Now, my new blog reaches roughly 270 unique users each day that generate 811 daily page views (1% from Google, %0.3 from other search engines, 56% from social media, 28% from links, 14% direct, 0.7% spammy sites). Alexa Global: 1,238,771 Then I've started the author journey trying to write guest posts on high-quality blogs. I found that there're two options to do guest blogging. Writing an article medium-quality and keep the high-quality content for my blog. Or, providing a high-quality content under any post that comes with my name. I found a high-quality blog which may accept my article. So, I thought about the two options and then I decided to provide a very high-quality content and I did. The message which I received about my article was so amazing. I had some grammars mistakes and they said literally: "We didn't mind as much doing the editing since you put so much effort into providing our readers with excellent content!" I'm so happy really and based on this experience I recommend you to think about the authority more than the link. What will make you provide high-quality content under your name instead of keeping it only for your blog. Have an experience with guest blogging? Why don't you share it with us to help others as well?
Content Development | | Eslam-yosef2 -
In case you need a good lol today
I was just sent this site by one of my friends, and it gave me a good chuckle. I thought I would share... http://seo.ninja/
Content Development | | MonicaOConnor0 -
A good content calendar/organizer suggestion?
Does anyone have a good content calendar/organizer/software/etc to help plan delivering and pushing out content? I haven't ever used anything other than an actual calendar, and that doesn't seem to help all that much. Is there anything better out there? Any suggestions would be fantastic! Much appreciated, Ruben
Content Development | | KempRugeLawGroup0 -
Copywriters
Any suggestions where to find good copywriters, for digital marketing who will write expert content and promote? We looking to expand and thought someone here maybe able to help? Thanks Gary
Content Development | | GaryVictory0 -
Where can I install a blog (not on the domain I'm optimising) which will help my search rankings?
I've got my hands tied, and I cannot install a blog like Wordpress on the domain I'm optimising. My question is, where then, would the next best place be? I've heard stories about subdomains being completely useless for affecting SEO of the root domain, and so anything external would probably have the same effect, correct? Would love to hear what some of you do in these situations. Cheers!
Content Development | | featherseo0 -
Is paid content a good or bad thing
Hi, over the past couple of years we have turned down thousands of request from companies to have paid editorial on our sites, I have always turned this down but i have seen some sites accept this and would like to know your stance on this. In newspapers and magazines which i have worked in both, they have paid editorial all the time, so i am just wondering what google thinks of paid editorial. look forward to hearing your thoughts
Content Development | | ClaireH-1848860 -
Http://www.social-bookmarking.net is it good platform to use
I am just looking at different ways to attract traffic and i would like to know if anyone uses http://www.social-bookmarking.net and if so do they feel it is good for gaining traffic. i have used it before but never gained anything from it so maybe i am using it wrong, would love to hear your thoughts on it
Content Development | | ClaireH-1848860 -
Wordpress Duplicate Pages/ URL's - Help !
Hi guys, I have been running SEOMoz for just over a month and slowly cleaning up one of my Wordpress Blogs. While going through the crawl reports I have noticed that I have duplicate pages showing on the crawl. For example, the main post would be; www.xxxxx.com/blog/post-title Then I see another URL which would be; **www.xxxx.com/blog/page/59 ** When I click on either URL it goes back to the actual post title URL. What's with these page URL's ? Isn't these two URL's showing duplicate content to the search engines ? Any suggestions would be greatly appreciated.
Content Development | | dcc0