Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What's a good WPM for a copywriter?
-
My copywriter is currently hitting 2,100 - 2,500 words over three articles on an average day.
He is employed full time, 7.5 hours a day with a 30 minute lunch break (He has the choice of a 1 hour lunch and leaving 30 minutes later).
Let's say only 6 hours are spent researching and writing: 2,500 words / 360 minutes = 6.9WPM
The content is generally rewritten from other websites with a little bit of unique content, on topics that are usually not complicated - the articles themselves are along the lines of a broad summary of what the other website offers/does. The content I receive is fairly generic and doesn't really say anything more than the source material. No formatting is done and generally I receive very large wall-of-text paragraphs. The content is written in one program and then copy/pasted into word to be delivered.
All keywords to use are provided, as well as ~50 words and phrases related to the topic. The ~50 words and phrases are usually presented in a list ("they offer x, x, x, x and x, as well as x, x and x" etc), so this part of the task shouldn't be taking long.
I am trying to gauge whether this is typical and what I should expect from someone who does this each day, as from previous roles I know more is definitely doable, but as for whether it's doable every working day I'm not sure.
What do you usually receive from your copywriters for a day of work?
-
Logan nailed the answer. Quality over content always. Even if you have good metrics, you may not have a baseline to compare to it yet. One way is hiring an independent contractor to produce 5 or so articles and compare metrics and cost and go from there. It's difficult to do, but you should always be testing! Good luck.
-
Hi,
I wouldn't measure your copywriter based on WPM, I'd focus instead on the quality of the writing. I recommend measuring based on the performance of the content. Is it helping improve rankings? Driving traffic? Nurturing leads? Increasing sales? I don't know what your line of business is, but I would choose some KPIs by which you measure the effectiveness of the content being produced. It doesn't matter if it's 1 WPM if that creates 3x as much revenue as content that was written at 100 WPM.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Write new articles or republish old ones?
Hi,
Content Development | | Enrico_Cassinelli
we run a tourism information website about a region in italy, and each year, during special occasions such as christmas, easter and so on we publish an article with a "what to do on Christmas / Easter / .... in the Langhe" (collecting events, activities, etc.). Is it better to "reuse" the old articles and change only the year in the title and of course the content (providing that we are gonna keep the URL without year), or to publish a new one? thanks!0 -
Image elements have [alt] attributes that are redundant text.
I have a problem on page speed insight
Content Development | | Adina Laura Matei
https://pagespeed.web.dev/analysis/https-www-antena24-ro/kxt8qtdaik?form_factor=mobile
My portal is created on wordpress cms.
I deleted the alternative text of the image and still, if I put text instead of the image, that problem disappears. It's not something serious, but I like that everything is perfect
"Image elements have [alt] attributes that are redundant text."0 -
Page Authority
I feel like I'm wasting time by going out and creating backlinks for a new page to increase page authority, especially when I've already got the domain link for domain authority. In your opinion, how important is it to go out and create back links for a page? - am I wasting time I could be using towards creating more great content? Shannon Peel
Content Development | | MarketAPeel
Telling Stories about Women
MarketAPeel1 -
Best place to find quality freelance writers?
I have a substantial writing project. One long piece (giveaway PDF), 20 or so follow-up pieces. About a specific medical condition. Where do I find a writer to work with?
Content Development | | Byron_W0 -
Lost almost all organic traffic. Need some help.
Hi Mozers. I blog about our son with Down syndrome (https://noahsdad.com) and you may remember me from this case study here on Moz. https://moz.com/blog/seventeen-ways-to-improve-your-blog-case-study I was getting close to 100,000k a month in organic traffic to our blog, then it slowly started to decline to the point where I am not only getting 3k in organic traffic a month. So basically I lost all of my traffic. I honestly have no idea what is going on or why this happened. I know everyone is busy but would anyone be up for taking a peak into my GA and search console and seeing if you can figure out what may have changed and why my traffic dropped off so much. Our website helps a lot of people so you'd be doing some good and it may even be a good case study post! Thanks so much!
Content Development | | NoahsDad0 -
New blog contributors
For context my website is a content resource portal. In SEO training I have been told that it is a good SEO move to have as many content contributors as possible. As a result we are pushing to recruit new content contributors so they can be listed as new contributors/authors on our site alongside their valuable content. Would this move be good for our SEO rankings and is there anything in particular to consider with this?
Content Development | | Chanice0 -
Are FAQ's Pages Still Useful?
I know there has been a lot of discussion lately about FAQs pages and I'm wondering when and if they are still warranted useful and what if they have positive or negative effects on page rankings. Regards, John Brown
Content Development | | JohnBrown75
Essay Writer0 -
How to deal with lot of old content that doesn't drive traffic - delete?
Hi community, i hope someone can help me with this, We are migrating our e-commerce site next februari. I'm preparing the content migration. For a large part exact copies of our product listing and product detail pages will be migrated.
Content Development | | Marketing-Omoda
However, we also have a lot of old blog content, which is, because of seasonality and trendiness, outdated and doesn't drive traffic anymore. It actually is just worthless content. (Not only as a traffic driver, this also counts for extremely low to none internal driven traffic (both internal search and internal navigation). We have about 4.000+ blogs of which about 100 drive the most traffic (mostly incited by e-mail and social campaigns and internal navigation promoted on important category landing pages during some period. Is it a bad signal to search engines to delete these old content pages? I.a.: going from a content-rich to a content-poor site?
Off course I will migrate the top 100 traffic earning content and provide proper redirects to them0