Long Title Tags
-
Hi guys,
We have product e-commerce title tags which are over 60 characters - around 80 plus. The reason we added them in there is to incorporate
more information for Google.The format of these title tags are:
Name + Colour + Rug Type + Origin
Name = for people searching for the name of the rug
Color = people searching for a specific color
Type = The type of rug (e.g. normal or designer)
Origin = Where the rug is for.So this title will cover people searching for: People searching for designer rugs, the specific colour and also where it comes from.
This then results in the title tag going way over 60 characters - around 80-90 characters.
--
Would it be wise to try and shrink it down to under 60 characters, and what would be a good approach to do this?
Cheers.
-
Hi,
Please check reply of Dr peter in similar thread, hope you will get your answer.
-
If you haven't yet, please see my follow-up post:
http://moz.com/blog/new-title-tag-guidelines-preview-tool
This is a moving target, and it's actually a pixel width (512px), but I tried to take a data-driven approach, and as best I can measure, 55 characters is a safe limit about 95% of the time.
I will add that Google definitely processes characters beyond that limit (some are even in the source code) and words beyond that limit could count toward ranking. They won't count much, I strongly suspect, but this new limit doesn't mean you automatically have to cut everything shorter. There's certainly no penalty for going over, as long as you're not keyword-stuffing to extremes.
One down side is that the new method (using CSS for the cut-off) means that Google now cuts mid-word, instead of between words. This could be more detrimental to CTR, in my opinion. It's very situational, though. The best I can say is to look at your most important title tags in the context of real searches and make your own judgment call.
Hope this helps.
Thanks
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
MOZ is showing that I have non- indexed blog tag posts are they supposed to be nonindexed. My articles are indexed just not the blog tags that take you to other similar articles do I need to fix this or is it ok?
MOZ is showing that my blog post tags are not indexed my question is should they be indexed? my articles are indexed just not the tags that take you to posts that are similar. Do I need to fix this or not? Thank you
Intermediate & Advanced SEO | | Tyler58910 -
Title tag: Long tail words or keyword dilution?
Hi all, I am a newbie to SEO. Lately, I have been struggling to optimize my title tag. Ones say that we should have long tail words in title tags because long tail words improve click through rate and generate quality leads. On the other hand, ones say that putting other words in the title tag will dilute the main keyword that my page ranks for. Do keywords really dilute each other in the title tags? I am really confused. Let me give this an example: Web Design Services | Company Name Web Design Services with Conversion Focused | Company Name Which one would you prefer and why? Thank you. 😄 Best, Raymond
Intermediate & Advanced SEO | | Raymondlee0 -
18,000 'Title Element is too Long' Errors
How detrimental is this in the overall SEO scheme of things? Having checked 3 of our main competitors, they too seem to have similar issues... I am trying to look at a solution but it is proving very difficult! Thanks Andy
Intermediate & Advanced SEO | | TomKing0 -
Product/service keyword in business title????
Is this Ok to add a keyword with business name in the google places (without having in the domain name)? While we create google listing for new business? Please view attached image. Source - http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide (13. Product/service keyword in business title) dS7FWJL.png
Intermediate & Advanced SEO | | Dan_Brown10 -
Product Tag Pages - Shopify
My website is Sportiqe.com. We sell t-shirts and use Shopify. We're finding that Google is assigning a higher than normal (normal being "1") page authority ranking on our product tag pages (ie - Products Tagged "knicks"). Would it make sense to do 301 redirects for these product tag pages to the Product pages we want to rank for? (ie - would we do a 301 redirect for a page called "Products Tagged 'Knicks'" to our "New York Knicks Shirts" page?) OR Would it make sense to change these Product Tag Page titles to another key term to have multiple search results (assuming that ordering the products in a different way would eliminate any Duplicate Page Content issues?) For example, renaming the page title from "Products Tagged Knicks" to "TAG NAME | Sportiqe Apparel" Appreciate any insight from the Moz community, Shopify store managers and fellow t-shirt enthusiasts.
Intermediate & Advanced SEO | | farmiloe0 -
Canonical Tags?
I read that Google will "honor" these tags if your website has two url's with duplicate content. The duplicate content does not show up in my SEOmoz crawls report but they do in the search engines and many of "non authoritative links" that are generated from my search feature j(ugly url's with % ...not real user friendly) are ranking higher than the "good URL" links. So if I do the canonical tags I guess my higher ranking bad urls will drop. I even read that google might even completely overlook the links. I read somewhere that the best way to do this is with a 301 redirect...is that correct? I m ranking pretty good with my main keyword terms so I am afraid to make changes not knowing the effect. Any suggestions? Thanks, Boo
Intermediate & Advanced SEO | | Boodreaux0 -
H1 Tags and HTML5
I have read that now you can have multiple h1 tags on a page without it negatively impacting SEO. Previously it was advised to only have 1 h1 tag on a page. Example: with the new semantic mark up you could have separate h1 tags for the header, article, aside and footer. Is this really the case?
Intermediate & Advanced SEO | | bronxpad0 -
Do I need a canonical tag on the 404 error page?
Per definition, a 404 is displayed for different url (any not existing url ...). As I try to clean my website following SEOmoz pro advices, SEOmoz notify me of duplicate content on urls leading to a 404 🙂 This is I guess not that important, but just curious: should we add a cononical tag to the template returning the 404, with a canonical url such as www.mysite.com/404 ?
Intermediate & Advanced SEO | | nuxeo0