Positions dropped and do not recover
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Hi all,
Site: https://www.fascinators.com.au
k/w: fascinators (this is the main one I am looking at)
About 2 years ago, I redesigned the site. It used to be on first positions in Google Australia. After redesign, positions dropped and never recovered. No matter what I do, I can not get them back. I even involved professional SEO agency for the last 6 month to help build links, but nothing works. (old site used really old non mobile-friendly engine)
As far as I know site is technically sound with no issues. In the last few month position for my main keyword 'fascinators' jumps really wildly. From position 9 to not being in Google first 100. And jump can happen overnight. As of today it disappeared from first 100 again.
I am really tearing my hair out on what can be wrong.
Link building is underway. This is one area I am aware of.
Thinking of keyword spamming, i removed lots of 'fascinators' from URL, but that did not seem to help much.
Any ideas will be greatly appreciated!
Thanks,
Rudolf
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Thank you for replying.
Backlinks are the issue and this is the main reason I got external SEO agency to step in. They are working specifically on link building.
Is there any way to do a "health check" for keyword spamming? I already removed a lot of those, but selling fascinators it is difficult not to use the word a lot.
And yes, I looked at competition also -- In mot respects I beleive my site is a better fit, but Google obviously thinks otherwise for some reason.
Rudolf
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I have pretty much the same issue with one of my clients websites. It was ranking no.5 for a highly prized keyword, after a redesign to mobile friendly, kept URLs, redirects etc, improved content, https and "best practises" etc our rankings continue to drop. wtf.
I had a look at your site and it seems to be optimised how I would approach SEO also... long form SEO text, keywords in h1, h2, alt, meta etc.
I also saw that https://www.fashionaddict.com.au/hair-fascinators.html ranks no.1 without long form seo text. Again wtf?
And http://www.fascinators.net/ ranks no.2 with a similar structure to your site.
The main difference I noticed is you mention "fascinators" a lot in headings, which does seem a bit unnatural, maybe even spammy. I believe I do that also on my clients website... causing it to drop.
What are your backlinks like compared to the competition?
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