Which is the best option for these pages?
-
Hi Guys,
We have product pages on our site which have duplicate content, the search volume for people searching for these products is very, very small. Also if we add unique content, we could face keyword cannibalisation issues with category/sub-category pages.
Now based on proper SEO best practice we should add rel canonical tags from these product pages to the next relevant page.
Pros
-
Can rank for product oriented keywords but search volume is very small.
-
Any link equity to these pages passed due to the rel canonical tag would be very small, as these pages barely get any links.
Cons
-
Time and effort involved in adding rel canonical tags. Even if we do add rel canonical tags, if Google doesn't deem them relevant then they might ignore causing duplicate content issues.
-
Time and effort involved in making all the content unique - not really worth it - again very minimal searchers. Plus if we do make it unique, then we face keyword cannibalisation issues.
--
What do you think would be the optimal solution to this?
I'm thinking just implementing a:
Across all these product based pages.
Keen to hear thoughts?
Cheers.
-
-
Hello,
As Martin suggested, it seems any option will require time and effort.
Are you sure these pages are causing an issue with duplicate content? Are they ranking and pulling traffic/sales?
I'm dubious these pages are having a negative impact. I would want to verify that as much as possible before expending the resource to canonical or take other action.
That said, canonical would be the recommended solution here - and should take no more effort than the "noindex" tag.
Best,
Mike -
Hey there,
Those "Cons" you named are basically your options. Either add rel canonical or create unique content. Technically, you can delete the page as well, but I guess it's not the option you're considering.
It's true that it takes time and effort so this would be probably your decisive factor. Just decide what take less time and is more convenient. I vote for adding the canonical tag.
Regarding the _low search volume, _every visitor is valuable as long as he/she converts. It might be 1 visit a day through that KW but (depending on your conversion rate and the price of what you're selling) I think it's worth it.
If you add "noindex" to your page, Google will still be able to crawl your page and see the duplicate content. So I'd choose one of the two options mentioned above.
Hope it helps.
Cheers, Martin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank a product page
Hello, I have a product page and just did a little introduction ( 5 lines of text) but I have the feeling this is not enough for google. What is the solution ? Is it to increase the amount of content even though it is not going to be user friendly ? Or will google look at the product page I link too and take into account the content on those subpages to boost my "pillar / product page". Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Images on their own page?
Hi Mozers, We have images on their own separate pages that are then pulled onto content pages. Should the standalone pages be indexable? On the one hand, it seems good to have an image on it's own page, with it's own title. On the other hand, it may be better SEO for crawler to find the image on a content page dedicated to that topic. Unsure. Would appreciate any guidance! Yael
Intermediate & Advanced SEO | | yaelslater1 -
Menu interlinking Pages
Hello, I have my most important pages in my menu. Those pages are present on all my pages because they are on the menu. Are those pages considered to be linking between each other because they are in the menu or should I create links between those pages in my text if I want them to link with each other ?
Intermediate & Advanced SEO | | seoanalytics0 -
I've seen and heard alot about city-specific landing pages for businesses with multiple locations, but what about city-specific landing pages for cities nearby that you aren't actually located in? Is it ok to create landing pages for nearby cities?
I asked here https://www.google.com/moderator/#7/e=adbf4 but figured out ask the Moz Community also! Is it actually best practice to create landing pages for nearby cities if you don't have an actual address there? Even if your target customers are there? For example, If I am in Miami, but have a lot of customers who come from nearby cities like Fort Lauderdale is it okay to create those LP's? I've heard this described as best practice, but I'm beginning to question whether Google sees it that way.
Intermediate & Advanced SEO | | RickyShockley2 -
What would be the best domain choice?
Hello I got a website www.keywordCA.com and I'm ranking #1 spot on "keyword" but what I notice if you have the exact match you get more site links and etc. Like this keyword that match with my domain name "keyword CA" The ideal name will be www.keyword.com but is taken and the owner don't want to sell the domain (at least he is not using it, is just parked) and I also got the domain www.keyword.net Do you think www.keyword.net will be much better than KeywordCA.com in order to get more exposure and google will generate more site links?
Intermediate & Advanced SEO | | jpgprinting0 -
Best way to improve page rank
I notice many small business sites seems to have a page rank of 3,4, or 5 which don't appear to be doing a great deal of SEO on their websites. i.e these are very basic sites with a little static content that rarely changes, no blogs or particular links. Does having a high page rank still mean your will achieve better search engine positions? whats the best way to improve page rank for small business sites? thanks
Intermediate & Advanced SEO | | Bristolweb0 -
Should I index tag pages?
Should I exclude the tag pages? Or should I go ahead and keep them indexed? Is there a general opinion on this topic?
Intermediate & Advanced SEO | | NikkiGaul0 -
Canonical category pages
A couple of years ago I used to receive a lot of traffic via my category pages but now I don't receive as much, in the past year I've modified the category pages to canonical. I have 15 genres for the category pages, other than the most recent sorting there is no sorting available for the users on the cat pages, a recent image link added can over time drop off to page 2 of the category page, for example mysite.com/cat-page1.html = 100 image links per page with numbered page navigation, number of cat pages 1-23. New image link can drop off to page 2. mysite.com/dog-page1.html = 100 image links per page with numbered page navigation, number of cat pages 1-53. New image link can drop off to page 2. mysite.com/turtle-page1.html = 100 image links per page with numbered page navigation, number of cat pages 1-2. New image link can drop off to page 2. Now on the first page (eg mysite.com/cat-page1.html) I've set this up to rel= canonical = mysite.com/cat-page1.html One thing that I have noticed is the unique popup short description tooltips that I have on the image links only appears in google for the first pages of each category page, it seems to ignore the other pages. In view of this am I right in applying canonical ref or just treating it as normal pages.? thanks
Intermediate & Advanced SEO | | Flapjack0