Schema Markup - Star Ratings

[a_toohill]

I'm trying to get the star ratings to appear next to our client's website in google search results.  Here is the url:https://cstoneroof.com/

I believe I have it setup correctly but am unsure why the stars don't appear: structure data test here

I pulled the rating value and count from Facebook.  Not sure if it has to be Google reviews or if FB will work as well.  Anybody have any thoughts here?

[Parm_SEO_Specialise]

Try Add lots of optimized content and build backlinks from niche directories and blogs & comments, but don't start spamming just for the sake of links.

[Parm_SEO_Specialise]

Try Structured Data from Google Search Console, however You only can markup if you have rating on your website.

[DickensLawGroup]

Thanks Tim! I actually noticed today on Google Search Console that it can show me where schema is being used. Just as it says in the quote above, it's currently only being used on my blog pages. I'm not very savvy with all this, so Wix has been an easy and inexpensive way for me to get a good looking website that gets results, but I can definitely see it has some drawbacks when it comes to customizing for SEO. Hopefully they'll add more options in the near future! I definitely went and voted for it on their site!

[TimHolmes]

According to the following post fro WIX (not date stamped) - click here

"While it is currently not possible to manually add a markup schema to your site's source code, some of the content on Wix sites, such as blog posts and eCommerce, is already marked up in accordance with schema.org. "

From this I can only assume despite some schema being implemented, additional features such as Ratings will not be possible. They do appear to be trying to collect votes for this to be a feature.

This is one of my main issues with WIX, you can create great looking sites and SEO has improved, but for me having a custom build allows you to be much more, proactive, planned and reactive to the challenges that SEO offers up on a daily basis.

Hope that helped.

[TimHolmes]

Further to David and Egols, comments , agreed forcing too much schema and slapping it on everything is probably going to reduce your chances. On the whole the majority of places where my Ratings appear are product related with a genuine identifiable source.

[EGOL]

A lot of webmasters have tried to produce stars but have never received them or have seldom received them - even on pages where a reasonable person would think that stars should appear.

Why?  I believe that a person who tries to force stars by plastering schema markup all over the website - and specifically on pages that do not meet the criteria for receiving stars - will be denied stars across the website.   Simply stated.... I think that there is such a thing as spamming schema and Google doesn't like it.

Disclaimer... I don't know how anyone would prove the above unless they could get Google to say that it is true.

[davebuts]

To add to this, you will also probably never get star ratings to appear for your homepage. I've never seen star ratings appear on a homepage but would love to see any proof of it ever happening!

John Mueller said back in 2014 that "review rich snippets should only be used in cases where "the main topic of the page needs to be about a specific product or service." -- using them on your homepage in general wouldn't be like that."

Article on SE Roundtable here.

I'd think you'd have a much better chance of getting them to display in SERPs if you moved the ratings markup to relevant service pages on your site.

Cheers,

David

[DickensLawGroup]

Along the same lines, anyone have experience with Wix and schema markup? Is it possible to get star ratings, etc?

[TimHolmes]

You can use pretty much most aggregated data for your star ratings. Although I am unsure if they will block some sources, especially if you have stated the source as FB (although looking at your results that is not the case).

Secondly, despite having your schema attached to your site and with no errors, Google does not necessarily have to display it, one day it may appear, the next it may have gone, luck of the draw. If you have only added it recently, give it a bit of time.

You can find more on aggregate rating here. http://schema.org/AggregateRating