I now realize that it's against Google's guidelines to markup reviews that aren't generated on your site!

Nevermind!

Hello Moz Community,

I am finally getting around to creating markup for a bunch of the sites we work with using JSON-LD. I have a question specifically regarding adding review markup for a local restaurant.

It's my understanding that putting the aggregate rating on the homepage never results in stars being shown in the SERP's.

So what would be the best practice for taking advantage of all the great Google reviews we've accumulated over the years? These are reviews for the restaurant in general and not for any specific service or product.

Should I create a reviews page on the site and use the markup there?

Thanks for any and all suggestions.

Hey A_Q,

This is a bit of a two fold answer.. No there isn't a way to force Google to use your META description, but there are ways to better ensure Google uses the best snippets from your site in conjunction with your META descriptions. Here is a great write up by the people of MOZ. It should help you out some....: https://moz.com/blog/why-wont-google-use-my-meta-description

Hey A_Q,

This is a bit of a two fold answer.. No there isn't a way to force Google to use your META description, but there are ways to better ensure Google uses the best snippets from your site in conjunction with your META descriptions. Here is a great write up by the people of MOZ. It should help you out some....: https://moz.com/blog/why-wont-google-use-my-meta-description