"Get price" vs "Request a Quote"
-
I've read somewhere that "Request a Quote" can sometimes put people off a little bit and that Ill be better having "Get Price". Were an installation service company. I cna have a PRicing page were the customer can fill some information and be provided with a price on the website. Would this be a better option than having a request a quote page?
Has anyone had any positive or negative experience with this strategy?
-
Thanks, appreciate the advice. Im using Wordpress for the new site Im creating so Im sure theres a great tool for A/B testing. Ill give the two options a try. The other thing is can I have the cta too many times ont he page. Ive got the CTA on a green button for contrast and its in the header on the right. Ive also added it 4 times in the content after each section where I explain each benefit. Ive also then got it at the bottom of the page too. Not sure whether it will look a bit too spammy or the more the better?
-
As Michael stated, best way forward may be to A/B test it using different methods.
Form + button, button only, conditional form etc.
One constant consideration is to ensure your content is consistent to where your visitor is with regards to the purchasing path and also the page target/goal.
Good luck,
Regards,
Daren -
IT will really depend on your area and the language your customers use. I have seen the same CTA wording, in the same region perform both amazing and far below expectation, and it had to do with what the end product was and the language that people in the area used when looking for those services. Your best bet it to run an A/B test yourself and see which CTA responds better to your potential customers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New sister site VS site redesign and dangers of SEO dilution??
Hi I’ve got a site that is ranking #2 in my area for my chosen keyword but the site is in need of an expansion and overhaul its only one page at the moment and to rank for more keywords its need to be expanded. Or another option is I do own another domain and I was thinking of maybe instead of overhauling the new site launching that as a sister company aimed more at the corporate market, as my first site is a bit more alternative in domain name and content. The thing is i'm not sure how this will affect my SEO they will be on the same CBlock and be offering similar services.
Content Development | | genkee0 -
Get duplicate content error in seomoz even after fixed canonical
http://www.webworld.no - We have been getting error Page Duplicate Content Errors. But we have fixed the canonical. Actually, we have list of portfolio and detailed page for each portfolio But We get error all portfolio pages are having duplicate content. But, i made canonical tag to direct to root page. Please help me to overcome this. Also, i see duplicae webworld.no & www.webworld.no. is there anything i need to fix in redirection? in server?
Content Development | | Webworld_Norway0 -
Getting an image to rank in blended search
Hi Mozzers, Has anyone got any good tips to get an image to rank in blended search when a user searches for a specific company name. I'm not talking about image search - I'm talking about the regular SERPs that sometimes contain images (normally logos) when you search for 'Coca Cola' for example - any ideas. Thanks Gareth
Content Development | | Bush_JSM0 -
Harder and harder to get articles approved on My Blog Guest
Hi People, So I got a My Blog Guest account (paid) and have now for a while, I do back the service as its a great system and works well BUT mods are making it very hard work. I put up around 20 articles a month on this site which costs me £300+ to have produced by a professional copywriter and the standard is very high, I get feedback from bloggers commenting on how good the articles are because of the quality of the content (articles are 500 - 550 words). So all I ask in return is 1 link in the body and 1 link in the byline. I ask the copy writer to put a particular keyword somewhere in the content where it best fits, if its a top 5/top 10 article the keyword sometimes fits best in the first few paragraphs before it flows into the list. This is where the problem is: Now these articles are good, they have to be as there for a company with products in major high street retail stores so quality is not an issue. If I put the link in the first paragraph I get these kind of responses: "Linking from opening paragraph is rude to say at least" If I put the link in the second paragraph I get these kind of responses: "Please move your body link to the bottom of the article or better the byline" "The normal procedure is to Hide articles with links in the first few paragraphs like this one...Please edit to put the link in the second half of the article" "Links should be in the second half of the post" Then the articles are taken down until I do what they say! It's my article I can put the link where I want its up to the blog owner whether they want it or not, its not the content you want to administrate its the quality of the blogs, I got users private emailing me asking me to buy links, I've got users applying for articles where there using blogspot and wordpress free sites with content scrapped from the web. I think they got bigger problems then a link in the second paragraph and not the third.
Content Development | | activitysuper0 -
Why is this store getting hurt in SERPs when they removed duplicate content?
I work with an e-commerce client who got hit hard by Panda. They are very cautious, and want small-scale tests to prove each hypothesis before committing to larger changes. Recently, we reworked content on 30 product detail pages. Before, these product pages featured some original content mixed with some manufacturer content. The change we made was to remove the manufacturer content completely from the product page, leaving about 300 words of high-quality, original content--all of which was written by subject matter experts. I assumed that Google viewed this manufacturer text as duplicate content. However, when these 30 modified pages were compared to the control, they performed significantly worse. Question 1: Does any have any idea why these pages would perform worse than the control?
Content Development | | merch_zzounds
Question 2: Do you have any tips for convincing this client to try another test or get the buy-in to make the larger changes that--in theory--need to happen? FWIW, this client has about 10,000 product detail pages--the vast majority of which contain just manufacturer content. I appreciate your thoughts.0 -
Posting youtube videos on your site-use irframe or "old embed code"
If you choose "embed" now, youtube gives you the choice of using an iframe: <iframe width="430" height="352" src="http://www.youtube.com/embed/0-nKXALtHWs?rel=0" frameborder="0" allowfullscreen=""></iframe> or, the old embed code: <object width="430" height="352"><param name="movie" value="http://www.youtube.com/v/0-nKXALtHWs?version=3&hl=en_US&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/0-nKXALtHWs?version=3&hl=en_US&rel=0" type="application/x-shockwave-flash" width="430" height="352" allowscriptaccess="always" allowfullscreen="true"></object> Is either better when it comes to seo?
Content Development | | MarieHaynes0 -
Index.html vs. default.html
Hi, I have a website that is about 7 years old. I had been using index.html as the home page. When I redesigned my site about 3 months ago I changed it to default.html. The old index.html page was still on my server. I just realized my mistake. All of my links to the home page lead to the new default.html. However, people are still landing on the old index.html. I have change the old index.html to the new design but that means i have 2 "home" pages out there. Should i delete one? Should I leave them both there but use the canonical tag for one so it is not considered duplicate content? What is best for my rankings?
Content Development | | bhsiao0 -
Separating words in URLS using hyphens vs. "no separator"
Does it matter if I use hyphens in URL versus. "no separation". Ex www.mysite.com/someproducts or
Content Development | | clolsen
www.mysite.com/SomeProducts vs.
www.mysite.com/some-products The last is perhaps more readable by humans, but does it make any SEO difference using one or the other?1