Avoiding keyword cannibalization with branded keywords
-
Hi,
What's the best way to avoid different language sub-domains competing with each other in SERPs (en.domainname, dk.domainname etc.) when using the same branded keywords across each domain? The site uses a mix of branded and non-branded keywords, but the branded ones come up A LOT, across many different pages and across all the language subdomains so I'm worried about keyword cannibalization and over-optimization.Any advice would be much appreciated!
Thanks,
-
It's not that the content is duplicated, I don't see the need to use canonical. It's the problem of trying to optimize each language when my branded keywords are the same, and are not only used across the different languages, but also across the different pages of each language. This is because there are certain branded concepts we're ranking for (and trying to rank for). But my concern is the over-use of these keywords and ultimately the different pages and subdomains competing with each other.
-
Your sub-domains will be different websites altogether and when you submit them in webmasters you can mention the language & geo for each of them. I guess doing this will not impact the ranking of your brand keywords.
I would also suggest you to read this - https://moz.com/community/q/subdomains-or-subfolders-for-language-specific-sites
-
Google has some great guidelines on how to deal with this (with search console).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am based in the UK. I want to appeal to a UK and US market. One of my keywords is 'generalised' which gets way more traffic in my keyword phrase when spelt with a z and not an s. What do I do?
Hi folks. I am based in the UK. I am about to launch a new blog, and I want to appeal to the UK and US markets. One of my primary keywords is 'generalised', which gets way more traffic (as seen using Moz's keyword tool) in my keyword phrase when spelt with a z and not an s. What do I do? Any guidance would be great. I note this has been discussed before, but seemingly without a conclusion. I would really appreciate any help you can provide.
International SEO | | Nobody16165422281340 -
US site vs New Canadian site for Brand
Hi Everyone, My company decided to create a Canadian site for Canadian customers. How do I slowly transition the US site for ranking in Google.ca? I was thinking of using robots.txt to block Google.Ca from crawling the US site? Can anyone provide some advice oh how this should be managed? Thank you!
International SEO | | JMSCC0 -
Geo Targeting & Geo Keywords
Kindly clarify the below scenario. I have set Geo Targeting for my Website to 'India' in Webmaster tools. So Google should give preference for the searches happening from India. Is there any preference given for the Geo keywords? Like 'SEO Services in India' or Web Design Companies India' while searching from USA. Thanks
International SEO | | FlavoursMedia0 -
Legitimatly handeling simmilar keywords without appearing to be keyword stuffing.
I'm running a sports supplement store in Brazil. Brazil (Portuguese) has absorbed allot of English, even when a very similar word is already in Portuguese. When a person searches for a product on google, the chanches are about 60/25/15 in terms of if they will use English / Portuguese, or a mix. For example: Soy Protein / Proteina de Soja / Soy Proteina I'm setting up the categories / bread crumbs etc in the store. Ideally I'd like to cover all these cases, but I don't want to appear spammy. How would you go about this? I don't really want seperate pages for the different languages, as it's all only targeted towrds portuguese speakers. The english just happens to show up in a portuguese language search. The problem is exacorbated, becase about 30% of the products are imported from the U.S. and these products have more of a 60/40 percent ratio of English / Portuguese searches. Should I just stick to Portuguese, and trust in google to be aware that 'Proteina de Soja' and 'Soy Protein' have a high correlation? Thanks in advance, -Eric
International SEO | | ForForce1 -
Google adwords keyword tool - Can anyone recommend a free service that is similar?
Hi everyone, As many of you know the Google keyword tool is going away unless you have an active campaign. Can anyone recommend a tool that is similar and free? We do international SEO so it is really important for me to get keyword suggestions in several languages. Thanks Carla
International SEO | | Carla_Dawson0 -
Single keyword not ranking in US only
I recently took on a client who had a 6 month old site, and had not done any seo or link building. All links so far have been natural, I can't see anything dodgy that would cause a problem. It's fairly niche so just sorting out the page titles and a bit of on site stuff got them ranking on page 1 & 2 in the UK and US for most of their keywords. However their main keyword which is just the name of the product (lets say xxx and xxxs ) does not appear anywhere in the US search, despite ranking #10 in the UK and all related terms ('what is xxx', 'how to use xxx', 'benfits of xxx' etc) having similar rank on both. They didn't have any analytics installed before I took over so I can't see any historical changes in traffic from different keywords. Any ideas why one single keyword would not show up at all just on Google US when everything else is ok?
International SEO | | ricalebro0 -
Good or Bad? - buying a .com domain name that is already branded under a different county code like .nl but a different business model completely
For example - www.example.com (I purchase) and www.example.nl (is in use and well optimized but a different business model) Seeing that this business (example.com) will be based here in the USA and theirs (example.nl) is in the Netherlands and they are both completely different models, is this ok? They are well optimized for the name and it will be a little bit of a challenge to outdo them here in the US as far as the name goes, but the name is really good and the client wants it!
International SEO | | Cyclone1 -
Keyword Difficulty on Local Searches
I have got a site targeted for a New Zealand audience. The site is about property in Australia. The SERP for the keyword "real estate australia" is dominated by .com.au domains which are obviously set for Australia. Does google give .co.nz domains priority in the SERPs for New Zealand or are .com.au and .co.nz domains treated evenly for New Zealand based searches? http://www.google.co.nz/search?q=real+estate+australia&pws=0&gl=NZ Would a .co.nz domain have higher priority in this SERP?
International SEO | | OnPage10