At Listing Page Load More Functionality or Pagination which one best?
-
Hello Experts,
For my ecommerce site at product listing page which functionality is best to implement Load more or pagination 1,2,3....and why?
Thanks!
-
It depends on the customer experience you want and how many products you have to show? There are pros and cons to both of these options:
Load more keeps the user on the same page for longer, allowing them to scroll through the options easily without jumping around too many pages. This should increase engagement to let people see everything in one go. BUT, unless you recall these via ajax or something on demand, then 'hiding' these from the user until they click the see more can slow page speed as you're obviously storing all of that data on the page ready to be loaded.
Pagination forces people to flick through different pages and would need rel=next/prev set up and canonicalised back to page1, else you may be seen as having duplicate content for meta titles etc unless you can change these dynamically, or set different pages to be no indexed.
It can put some people off as can make someone feel like they have to sift through a LOT of pages to find what they're looking for if you have multiple pages.
There's a useful study on this here: https://www.smashingmagazine.com/2016/03/pagination-infinite-scrolling-load-more-buttons/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to set up URL structure for reviews off of PDP pages.
We are adding existing customer reviews to Product Detail Pages pages. There are about 300 reviews per product so we're going to have to paginate reviews off of the PDP page. I'm wondering what the best url structure for reviews pages is to get the most seo benefit. For example, would it be something like this? site.com/category/product/reviews/page-1 or something that used parameters, such as: site.com/reviews?product=a Also, what is the best way to show that the internal link on the PDP page to "All Reviews" is a higher priority link than the other links on the page?
Intermediate & Advanced SEO | | katseo10 -
What’s the best way to handle multiple website languages in terms of metatags that should be used and pages sent on our sitemap?
Hey everyone, Has anyone here worked with SEO + website translations? When should we use canonical or alternate tag if we want the user to find our page on the language he used on Google? Should we send all pages on all the different locales on the sitemap? Looking forward to hearing from you! Thanks!
Intermediate & Advanced SEO | | allanformigoni0 -
How long takes to a page show up in Google results after removing noindex from a page?
Hi folks, A client of mine created a new page and used meta robots noindex to not show the page while they are not ready to launch it. The problem is that somehow Google "crawled" the page and now, after removing the meta robots noindex, the page does not show up in the results. We've tried to crawl it using Fetch as Googlebot, and then submit it using the button that appears. We've included the page in sitemap.xml and also used the old Google submit new page URL https://www.google.com/webmasters/tools/submit-url Does anyone know how long will it take for Google to show the page AFTER removing meta robots noindex from the page? Any reliable references of the statement? I did not find any Google video/post about this. I know that in some days it will appear but I'd like to have a good reference for the future. Thanks.
Intermediate & Advanced SEO | | fabioricotta-840380 -
Help With This Page
This is page - http://www.kempruge.com/location/tampa/tampa-personal-injury-legal-attorneys/ - is the most important one to my business, and I can't seem to get it to rank higher. It has the second highest authority and links, second only to my homepage (though none are all that impressive) but it is just buried in the SERPs. Granted, I know Tampa Personal Injury Attorney is the hardest keyword for us to rank for, but there must be some way to improve this. I know getting high quality links is an appropriate answer, but I'm looking for anything I can do solely on my end to improve it. However, if anyone has some ways to make the page more linkable, I'm all ears! Please, if you have a second to take a look, I'd appreciate any and all feedback. Thanks, Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Do Local Search Efforts (Citations, NAP, Reviews) have an impact on traditional organic search listings (without the A, B, C mapping icons), but rather the traditional listings?
Are citations, NAP, Reviews, and other local search efforts impact traditional SEO listings? Can one elaborate?
Intermediate & Advanced SEO | | JQC0 -
Best practice for removing indexed internal search pages from Google?
Hi Mozzers I know that it’s best practice to block Google from indexing internal search pages, but what’s best practice when “the damage is done”? I have a project where a substantial part of our visitors and income lands on an internal search page, because Google has indexed them (about 3 %). I would like to block Google from indexing the search pages via the meta noindex,follow tag because: Google Guidelines: “Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.” http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769 Bad user experience The search pages are (probably) stealing rankings from our real landing pages Webmaster Notification: “Googlebot found an extremely high number of URLs on your site” with links to our internal search results I want to use the meta tag to keep the link juice flowing. Do you recommend using the robots.txt instead? If yes, why? Should we just go dark on the internal search pages, or how shall we proceed with blocking them? I’m looking forward to your answer! Edit: Google have currently indexed several million of our internal search pages.
Intermediate & Advanced SEO | | HrThomsen0 -
Does having multiple links to the same page influence the Link juice this page is able to pass
Say you have a page and it has 4 outgoing links to the same internal page. In the original Pagerank algo if these links were links to an page outside your own domain, this would mean that the linkjuice this page is able to pass would be devided by 4. The thing is i'm not sure if this is also the case when the outgoing link, is linking to a page on your own domain. I would say that outgoing links (whatever the destination) will use some of your link juice, so it would be better to have 1 outgoing link instead of 4 to the same destination, the the destination will profit more form that link. What are you're thoughts?
Intermediate & Advanced SEO | | TjeerdvZ0 -
For multi language sites, what is best - two domains or one with both languages?
We are assisting a client in setting up English and Spanish sites in Texas. They want to be able to find customers who are Spanish speaking predominantly or totally along with the customers they now get who are English speakers. We are building them a new site and I have researched to find answers all over the board or less than clear. Should the structure be such that we have one site with a set of English and Spanish pages all with Spanish links to Spanish pages and English links to English pages. Should we instead just have an English site for those people who utilize English and a different site for those who utilize Spanish? Thanks
Intermediate & Advanced SEO | | RobertFisher0